The world of Chinese style creates a prosperous era for girl groups

I can understand the ridicule of netizens. Just like if you are the daughter of the richest man in China and you go to eat at a street stall, or buy a piece of jewelry worth one or two yuan to wear on your head, people will not think you are cheap, they will just I feel that you are down-to-earth and close to the people, because you are not required to prove that you are rich and have status.

In the same way, if you have a big-name luxury contract in hand, and you choose to accept some domestic sportswear brands, people will not question you. But if you do not have a big-name brand now, you have not proven your worth and status. If you take over a domestic second-tier sportswear brand, people will think that you are only worthy of being endorsed by these low-priced products. This is why Tara is ridiculed by netizens today.

The two luxury goods companies that had dissed the Tara girl group at the previous press conference did not make any comments on the Tara girl group's signing of Xia's Clothing. It seemed that everything had nothing to do with them.

Before signing Xia's sportswear, netizens were more discussing the status or image value of the Tara girl group. There would be two groups of people arguing. The one who supports Tara and the one who doesn't like Tara can't convince anyone, but After signing the contract with Xia Sportswear, there was more ridicule on the Internet, and there was no need to discuss it. It seemed that the value or image of the Tara girl group was already firmly established.

Unfortunately, this slap in the face came quickly.

The next day, it was also at Sun's International Hotel in Wenzhou, "Mingpai Jewelry", "Sun's International Hotel", "Pechoin", "Chint Electric", "Delixi Electronics" and "Zhengbang Kitchen and Bathroom" More than well-known domestic companies, including "Deli Stationery", signed tara as their image spokesperson at the same time, and seven endorsement press conferences were held! Although more companies did not hold press conferences, they all made announcements on their official websites and stated that they would shoot the latest endorsement advertising videos later.

At the endorsement conference of Ming brand jewelry.

"May I ask why Mr. Yu chose the Tara girl group as your product spokesperson?"

Yu Zhaolong, who is less than years old and graduated from a prestigious American school, said with a smile: "First of all, I am a fan of Tara and I like their songs very much. In recent years, the Tara girl group has performed many popular music works and is also famous in the film and television industry. They are the top idols in China, and their image, temperament, and reputation perfectly match our product image and culture, so they are our best choice for spokespersons."

"Excuse me, Mr. Yu, do you know that the Tara girl group currently does not have any luxury goods contracts with international brands?"

Young Mr. Yu smiled and said, "I don't know about anything else, but I have communicated with the Tara girl group about jewelry and accessories, and I know they don't have them. If there were endorsements, we wouldn't be signing here today."

"So, Mr. Yu, what do you think about the fact that no big international names have signed contracts with the Tara girl group?"

"Based on this contract negotiation with the Tara girl group, I understand that the Tara girl group is very picky about product selection and has its own conditions for signing endorsement contracts, and this condition is very special. What you said is a result, but It doesn’t mean that no other brands have sought to sign a contract with the Tara girl group. Is there a possibility that the other party cannot meet the requirements of the Tara girl group to endorse the contract?” Mr. Yu still smiled.

With one stone, Mr. Yu's words immediately attracted the interest of the reporters present, and they all asked: What are the picky conditions for Tara to sign an endorsement contract? Why can't those big international brands meet the requirements, but domestic brands can?

Mr. Yu from Ming Brand Jewelry declined to answer on the grounds that it was a trade secret and it was not convenient to talk about it too much.

At the second endorsement conference at Sun International Hotel, General Manager Sun Na talked eloquently about the reasons and benefits of signing an endorsement deal with Tara. Anyway, it’s just bragging. Thousands of people are carrying the sedan chair, and now she is the spokesperson of her own hotel. How can you say bad things about her? Sun Na, who smiled and talked on the outside, was complaining in her heart: Fatty owes me a favor, I must fix him properly next time! "

The reporters no longer pay attention to these reasons and benefits. President Yu's talk at the first press conference has aroused their interest, and they are eager to know the answer.

"Excuse me, Mr. Sun, your Sun Hotel has signed an endorsement contract with Tara this time. Does Tara have any special requirements or conditions?"

Sun Na was stunned for a moment, then immediately recovered her smile and replied: "There are no special conditions. The contract negotiations between the two parties were very pleasant."

"Mr. Yu from Ming Brand Jewelry said that the reason why the Tara girl group does not have a big-name contract is because the conditions for signing endorsement contracts are harsh, and many big-name companies cannot accept it. So we want to know what the harsh terms are? Why does Mr. Sun just Can you accept such harsh signing terms?"

"Oh, I thought what you were talking about, but it turned out to be this." Sun Na smiled and pulled her hair: "I won't talk about this clause. After all, this is the requirement of Xia Haoyang Studio, I just Neng can say: For our excellent domestic enterprises, this clause is not harsh at all, this is what should be done, thank you."

Mr. Sun's hesitation in speaking further aroused the interest of the reporters, but it seemed as if it had been agreed upon. No one company mentioned the special terms and conditions for tara's signing, and they all smiled and avoided answering.

At the endorsement conference of Zhengbang Kitchen and Bathroom, President Kuang Yurong attended the conference in person with a big belly.

"President Kuang, why do you deliberately go to the scene to support the Tara girl group when you are pregnant with Liujia? In fact, can't you just arrange a vice president or human resources manager?"

"I came here personally to show our Zhengbang Kitchen's respect for the Tara girl group. They are all very outstanding young people, and their image and temperament are very consistent with our products and corporate culture."

"Everyone knows that Zhengbang Kitchen and Bathroom is a brand that my father has built from scratch over the past thirty years. "Less talk, more action" is the belief that we at Zhengbang Kitchen and Bathroom have always adhered to. Although Xia Haoyang Studio has been praised by netizens on the Internet in the past few years, There are various misunderstandings and ridicules, but I have always insisted on never responding verbally, and being down-to-earth and doing my own thing wholeheartedly. I think this kind of behavior is similar to our brand values, so we Zhengbang Kitchen and Bath also look forward to working with Xia Haoyang Music Studio There is more cooperation and communication.”

This is no longer a stand for the Tara girl group but a naked stand for Xia Haoyang. If this is the second round of the charity night against Xia Haoyang, there will be more than thirty companies represented by Zhengbang Kitchen and Bathroom, Sun's International Hotel, and Mingpai Jewelry. Kuaiji national enterprises have come to the forefront.