The world of Chinese style creates a prosperous era for girl groups

It would have been impossible to make a new MV before. The Spring Festival is coming soon, and everyone is busy with their schedules recently. After the rd of the twelfth lunar month, all kinds of parties break out, and the busiest time of the year in the entertainment industry has arrived. Yesterday was an online Spring Festival Gala sponsored by a video website. Xie Shujie, a singer from Fat Cat Studio, participated in singing an old song.

"Brother Xie, this Chinese style song is very nice." Tang Wanqi said while feeding Xia Haoyang apples and watching the party.

"Well, it's delicious. The apples are so crispy." Xia Haoyang changed the subject.

"This is a song you wrote for Brother Xie before. It seems that you haven't written a new song for Brother Xie in the past year. Why?" Tang Wanqi had no idea that her topic made Xia Haoyang a little embarrassed.

"Well, I can't write a good Chinese style now. Let's talk about it later when I have inspiration." Xia Haoyang changed the subject vaguely.

"Hey, this sentence doesn't seem to match Brother Xie's words." Tang Wanqi said unconsciously.

When Xia Haoyang heard this, he frowned and looked at it carefully. He was convinced, lip-syncing!

Nowadays in China, there are two cases of lip-synching in the music industry: First, if it is a commercial performance, such as a celebrity concert, or a drama, stage musical and other performances that require tickets from the audience, once lip-synching will Severe punishment without mercy! The punishment is very high and the artist will be included in the list of bad artists, which will basically ruin the artist's future.

There is also the second type, which is lip-synching at such large-scale parties, with an attitude of tacit approval but not publicity. Even the Spring Festival Gala of Yangma tacitly allows this kind of thing to exist. On the bright side, if a singer catches a cold and has a bad throat, it will inevitably lead to poor performance on the spot, so lip-synching can perfectly achieve the performance effect and also restore the singer's own image. This behavior is tacitly approved by the Chinese music circle. However, once such an incident is exposed, it will become extremely negative news to the audience, which will make the audience mistakenly believe that the singer does not have the ability to sing live.

In fact, what these audiences don’t know is that lip-syncing at such parties is often required by the organizers of the party, requiring the singers to play previous recordings and not allowing the singers to sing live, because playing the recordings can perfectly ensure the lip-syncing of the whole song. Regarding the performance quality of the Taiwan party, those organizers do not care whether the singer lip-syncs on stage, they care more about the overall effect of the party. However, fans or netizens may think that the singer is not capable enough so he lip-syncs on the spot.

In fact, it doesn't matter if you lip-sync, and most of the audience won't be able to tell. However, Lao Xie's performance was an obvious accident. There was a mismatch between the singer's mouth shape and his voice. Xia Haoyang was worried that it would have a bad impact on Lao Xie. . Because the unspoken reality is that the organizer of the party will never admit that he asked the singer to lip-sync on stage. The singer himself is basically responsible for such incidents.

It’s unfair to the singer, right? No way, this is reality! Singers will not publicly say that they ask for lip-synching at a party, because once you point out this kind of thing, it is normal to be banned by the TV station or program. It may even make other TV stations think that the singer is ignorant and ban him.

Now that Brother Xie has a performance accident, the organizers of the party will definitely not come forward. The blame will fall on Lao Xie himself. Although Xia Haoyang was not satisfied with such rules, he really did not think about challenging the rules. He was just thinking about how to minimize the negative impact of Lao Xie's accident.

Xia Haoyang originally decided to call Shen Zi to inform him of the matter, but after thinking about it, he called Zhou Yuanhong first.

"Brother Hong, what are you doing?" Xia Haoyang was still smiling.

"What about the hospital?"

Hearing this, Xia Haoyang put away his smile and said, "Is the old man okay?"

"Just like that, is there something wrong with Fatty calling me so late?"

"Well, I guess you didn't watch the online Spring Festival Gala. Something happened to Lao Xie. There was a performance accident in the live broadcast where the picture and the sound were inconsistent." Xia Haoyang said seriously.

"The lip-syncing is obvious, right?" Zhou Yuanhong knew what was going on as soon as he heard it.

"Yes, I'm worried about the bad impact on Lao Xie. Brother Hong, what do you think we should do?" Xia Haoyang asked.

"What else can we do with this thing? It's just a normal operation. Just don't respond. Didn't you respond to all the previous scandals?" Zhou Yuanhong said calmly.

There is a common practice for crisis public relations in the entertainment industry: if the news is false, it must be clarified publicly as soon as possible, and all aspects of the matter must be explained clearly and without leakage, and there must be sufficient evidence. After the clarification, I encountered verbal attacks from some entangled and ignorant netizens, so I stopped responding. If the media or self-media dared to mention or insult again, then a lawyer's letter would be served, and the problem would basically be solved. As for the part that will lead to a decrease in popularity among passers-by, there is nothing we can do about it.

If it is true news, they usually adopt a non-responsive attitude, reduce the amount of exposure, and immediately find the media that exposed it. Some important evidence or information will not be exposed, and the intensity of reporting will be reduced. If the media is unwilling to cooperate, it doesn’t matter. First of all, you will not respond publicly to reduce your own exposure, and then find a media with a good relationship with you, and expose another artist or artist at the appropriate time (such as three days later, or five days later). The incident became a big deal, which changed the attention of the media and netizens, and then participated in some public welfare activities, such as donations or charity performances, to seek opportunities to clean up.

This is also the specific content of the routine operation mentioned by Zhou Yuanhong. If you don't respond, find a well-connected media to expose other big scandals in two days. The third step is to seek a whitewash opportunity.

Xia Haoyang thought about it and realized that Brother Hong's approach was indeed a more appropriate one. Xia Haoyang also did this when he was involved in his own scandal. At least he did it without responding, but Xia Haoyang didn't bother to do the second and third steps. But now when my friend encounters similar incidents, he doesn't want to be misunderstood or insulted by fans. He hopes there is a better way.

"Brother Hong, what do you think about us taking the initiative to admit lip-syncing on the official website?" Xia Haoyang said.

"No, offending the organizer will be more detrimental than gain." Zhou Yuanhong objected.

"I'm not saying that I'm putting the blame on the organizer, I'm just admitting that I lip-synched and apologized," Xia Haoyang said.

"No, it will remind the audience of the organizer's problem. This is purely because there is no money here. It will also offend the organizer, the management and the netizens. Obviously the latter does not matter."

Xia Haoyang thought for a while, and although he didn't want to admit it, he had to say that Zhou Yuanhong was right. The best way to deal with this matter is to acquiesce, but not mention it publicly, let netizens scold it for two days, and then other news breaks out, and everyone will forget about it.

"Okay, well, let's do this." Xia Haoyang reluctantly agreed, and then called Zhao Yishen to explain the matter. Zhao Yishen also agreed with Zhou Yuanhong's point of view, so it was even more difficult for Xia Haoyang to say anything.