If you cheat, money will follow

At the end of February 09, Xia Qing from the Human Resources Department returned with a large team of people and a huge harvest.

Generally speaking, the recruitment is very successful, with a total number of more than 2000 people, almost all of whom are senior-level R&D engineers or above, and there are also many director-level engineers. As for director-level engineers, it is not a salary issue, but a job issue.

These R&D engineers basically cover all aspects of vehicle R&D, design, and manufacturing such as design, general layout, assembly, engine, gearbox, chassis, braking system, parts R&D, safety R&D, molds, automotive electronics, body structure, NVH, etc. links, entire areas, and entire processes.

They can all be called elite talents.

Jiangzhou City SW and ZF attached great importance to this, and specifically contacted Leda Investment to take over the welcome part, and booked two entire floors of the best hotel in Jiangzhou to hold a welcome banquet.

Sun Lekang and Xiao Henghua led the four major teams to specially attend. Sun Lekang also delivered a welcome speech and accompanied the experts throughout the entire process to dine and communicate, introducing Jiangzhou’s geography, humanities, customs, and transportation conditions.

In addition, he also introduced the current development status of Jiangzhou and the development plan for the next few years, and proposed to develop the automobile industry as the top priority of the city, showing a positive attitude of thirsty for talents.

Chang Le did not join in the fun, but met with the three representatives alone at Leda Building after the dinner.

Zhao Ning has nearly 20 years of management experience in the field of automobile R&D and manufacturing.

After graduating from a well-known North American university with a PhD in engineering in the 90s, he joined Ford and held various management positions.

Before joining Leda Automobile, he was the vice president of Ford Group, responsible for product and engineering development, and responsible for international affairs management.

He is one of the few Chinese executives among global car companies and has considerable influence.

Xu Mingzhi graduated from China with a bachelor's degree in thermal energy engineering, and then went to North America to study for a master's degree and a doctoral degree.

After graduating with a Ph.D., he worked at Chrysler.

He has successively served as a product engineer, engine R&D engineer, and senior engine technical expert. Before Chrysler filed for bankruptcy, he had been promoted to R&D director, specializing in automotive powertrain development research.

When Loda Investment extended an invitation to him, he was already preparing to work at the Bavarian engine manufacturing plant in Europe.

Xia Qing's three visits to the thatched cottage and grand plan completely moved him, so he moved his family back to China.

Lai Ping, a well-known automobile designer.

He has worked as a designer for well-known car companies such as Ford, BMW, and Porsche.

Representative works: Ford Fiesta, BMW 3 Series E30, Porsche 996 TURBO, first-generation Boxster and Cayenne.

Among them, the 3 Series E30 is a classic among classics. It is BMW's true best-selling model, with sales exceeding two million units, bringing huge profits to BMW;

The 996 Turbo set the highest sales record for Porsche in 99 and was called the "Porsche Savior";

The first-generation Boxster successfully quadrupled Porsche's sales that year;

As for the Cayenne, no need to go into details, it is Porsche’s cash cow.

He was not invited by Xia Qing, but asked directly from Porsche after Zeng Xi communicated with Wolfgang.

In the history of the development of the automobile industry, there are countless examples that prove that the design of a car can determine the life or death of a car company to a certain extent.

Therefore, from the beginning of its establishment, Leda Automobile has elevated design to a very high level, paralleling power research and development.

Zhao Ning, Xu Mingzhi, and Lai Ping were brought to Chang Le's office by Zeng Xi. The three were surprised and surprised by Chang Le's youth, and repeatedly lamented that heroes emerge from their youth.

Chang Le personally poured tea for the three of them, and then sat across from them.

"Welcome three people to join Leda Automobile, which lays a solid foundation for Leda Automobile to set sail."

Zhao Ning said: "Mr. Chang was very complimentary. Mingzhi, Lai Ping, I, and I have been thinking about a problem before we came here."

Chang Le said: "But it doesn't matter."

Zhao Ning said: "We want to know Mr. Chang's future development positioning for Leda Auto."

Chang Le heard the meaning of Zhao Ning's words.

Most people wandering overseas are not in love with wandering, but the relatively poor soil in China is not suitable for their development, so they can only move away from home.

Take the automobile industry as an example. In the past 20 years, the domestic automobile industry has grown from scratch and has been stuck in the existing stage. The transition and change from existing to excellent have been very slow.

Domestic car dealers, no matter what their nature, still habitually follow the assembly route from the beginning of their establishment - import three major components of mature finished products from foreign countries or cooperative enterprises, put them into a shell, add a little interior decoration and call them independent. The name of R&D is widely publicized.

Regarding technology, it cannot be said that there is none, but it is intermittent, lacks centralized intensity and sustainable investment, and the proportion of R&D is very low.

This has subjective factors and inertial thinking at work.

Of course, objective factors cannot be ignored.

For example, the distrust of domestic customers has led to an extremely low market share of domestic independent brands, which has greatly affected the recovery rate of invested funds, which in turn affects sustainable R&D investment.

In addition, the century-old automobile industry has grown from nothing to excellence. Every step is the accumulation of funds, technology, time and experience. It is a long-term effort and cannot be achieved overnight.

Moreover, in terms of key core components, the thick wall built by patents, time, and money is daunting. If you try to climb over it, you will be frightened and frightened, and you will most likely fall down.

It cannot be said that domestic car companies do not have ambitions and ideals. It can only be said that under the current conditions and situation, excessive ambitions are not allowed.

Ambition is not a blank check, just shouting slogans. It requires strong financial strength to accumulate, achieve, and make breakthroughs one by one.

It is impossible for Xia Qing from the Human Resources Department not to explain the problems between Zhao Ning and the three people, and they would not come here if they did not explain the problem.

Obviously, Zhao Ning and the others hope to hear the answers they want to hear from Chang Le, the real controller of Leda Investment.

Chang Le said: "I understand the concerns of Mr. Zhao, Mr. Xu, and Mr. Lai. Here I can clearly tell the three of them that Leda Automobile will not follow the development path of other domestic car companies."

"Leda Automobile is destined to take a more difficult path from the day of registration, that is, the technology research and development-driven route..."

"It is true that in the long history of the automobile industry, which lasts for hundreds of years, many technologies of the three major components have been matured and made public. It can be overcome one by one with a little money and time. The difficult thing is to climb over or bypass the patent wall, which requires a lot of time. and funds to advance.”

"But our attitude is very clear. The core technologies of the three major components of engine, gearbox and chassis must be independent."

"It is very difficult, there are many difficulties, and the road is still far away. Therefore, Leda Investment is fully mentally prepared and has prepared 500 billion yuan to lay the foundation."

"I call it laying the foundation, which means that 500 billion yuan is the capital for Leda Automobile to set sail. It is hoped that an independent core technology chain can be initially formed in just a few years without relying on other companies."

“My personal and Mr. Zeng’s overall summary of the goals at this stage is that technology can be used for reference, but the core must be independent.”

"Mr. Zhao, Mr. Xu, and Mr. Lai, are you satisfied with what I say?"

After hearing Chang Le's words, Zhao Ning, Xu Mingzhi, and Lai Ping felt reassured and smiled happily:

"Thank you, Mr. Chang, for your explanation about the company's development positioning. Now we are more confident."