If you cheat, money will follow

The four of them walked into the laboratory together.

Chang Le met Dr. Li Xueping and his team.

The team members are pretty good because they are young, their skin condition and overall image match their age, and they do not have strong visual impact.

Only Dr. Li Xueping gave people a strong sense of violation.

He is obviously in his forties, but his skin texture is like that of a college student in his 20s, fair, firm and smooth.

Coupled with the extremely vicissitudes of Mediterranean hairstyle, no matter how you look at it, it is full of joy.

"Dr. Li." Chang Le held back his laughter and shook hands with him.

"Hello, boss." Li Xueping was a little shy, maybe by nature, or maybe he couldn't adapt to Chang Le's gaze.

"You..." Chang Le pointed at Li Xueping's hairstyle, and then asked Academician Wen:

"Didn't you say that this technology can promote hair follicle growth?"

"Boss, it's already growing." Li Xueping lowered his head and showed it to Chang Le.

Sure enough, many relatively thin saplings grew in the originally barren and desolate Gobi Desert.

Although these saplings are thin, they take root in this barren land with amazing vitality.

They are not dark in color and their branches are not strong, but they stretch out their branches and leaves unyieldingly. Given time, they will eventually grow vigorously and become lush.

"Congratulations, Dr. Li, you and your team have benefited consumers around the world." Chang Le said:

"Especially female consumers, they will definitely be grateful to you and your team and give them green money."

After Chang Le finished speaking, everyone present laughed.

This is inevitable.

In 2021, the global cosmetics industry market size will reach 2300 billion euros, a year-on-year increase of 8%.

Among them, giants such as L'Oreal, Estee Lauder, Coty, L'Oreal, and LVMH occupy 80% of the market share and achieve double-digit rapid growth.

Once this technology is available and promoted, it is difficult to say what trend the performance of these giants will show.

Therefore, whether and how to promote it need to be considered in the long term.

Next to him, a female researcher introduced the use of this technology to Jiang Xia.

"Boss lady, the method of use is very simple, just apply it on your face like a facial mask, and then put on a mask;"

"Turn on the switch and the mask will automatically turn off after the warm and numb feeling continues for 20 minutes."

"After a week of continuous use, problems such as melanin deposition, sagging skin, and crow's feet will be significantly improved."

"Continuous use for half a month to a month can basically achieve the effect."

"Conditional long-term use can keep the skin in good condition for a long time and slow down aging."

"Can this technology repair scars?" Jiang Xia asked.

"Boss lady, no. This only improves the texture of the skin and cannot repair scars." The female researcher said:

"We have also specially designed body masks and body covers that can wrap the whole body and improve the skin all over the body, making the effect more prominent."

After Jiang Xia heard this, her eyes shone with hope and excitement.

Chang Le continued to discuss the commercial issues of this kind of facial mask and face shield with Academician Wen and Dr. Li Xueping.

"Dr. Li, how much does this kind of mask and face mask cost?"

Li Xueping thought for a while and estimated: "Boss, if you don't consider the research and development costs and only consider the production costs, the cost of hand-made facial masks is about 2000 yuan per piece, and the body mask is about 5000 yuan per piece."

"The masks and body shields are mainly for auxiliary purposes, and each mask costs about RMB."

"A body mask, one costs about ten yuan."

“If it is industrialized production, the cost can be reduced by at least 80%.

"Academician Wen, how much do you think this product can be sold for if it is commercially available?" Chang Le asked Academician Wen.

Academician Wen is a researcher and lacks experience in commercial issues.

She thought boldly and said: "This technology is very advanced and the effect is very good."

"I think it should be doubled. After all, the technical content is there."

"Doubled? Academician Wen, we must realize this. Beauty has to pay a price, and youth is priceless." Chang Le said decisively:

"Those who love beauty are diligent and unyielding in their pursuit of beauty."

"People who are willing to spend thousands or tens of thousands of yuan to buy a facial mask and use it once will not care at all about spending several times or dozens of times more to maintain their beauty."

"As long as the effect is significant, they will be willing to do it without any regrets, just like the crucian carp crossing the river, flocking to it."

Chang Le further said: "You are all scientists, and you have not thought deeply about business issues. It is normal."

"I initially believe that the price of facial masks should not be less than 10 yuan per piece, and the price of body masks should start at 30 yuan, and it cannot be lower."

"As for the equipment, since it is not a one-time consumable, the price is naturally higher."

"The starting price of a face mask may be 20 yuan, and the starting price of a body mask should be more than 50 yuan."

"How to determine the specific details, I will let the dedicated team of Leda Investment conduct investigation and research."

"In short, for this technology, the institute does not license it to external parties. It only cooperates with a limited number of partners to build factories and produce it."

Li Xueping was frightened by the price: "..."

Academician Wen was pretty much the same: "Boss, if the price is set like this, not many people can afford it."

Chang Le disagrees: "This technology will definitely not be promoted on a large scale from the beginning."

"It's about trialling it on a small scale to create a sense of scarcity and superiority."

“Once the sense of superiority over scarcity is established, everything from small to large will be done with less effort and everything will come naturally.”

"We must fully realize this. This technology is not a necessity of life. It does not determine the length of life..."

"It can only be a luxury product, and it is the top, top luxury product."

"Since it is a luxury product, it must match the corresponding price."

"Why can a facial mask with no purpose abroad be sold for thousands, or even tens of thousands?"

"Our technology is better than theirs, so it should be more expensive."

What kind of facial mask costs tens of thousands?

The gold facial mask (Jumeirah ZabeelSaray) of the wealthy Jumeirah Palm Royal Hotel.

The unit price is RMB 1, and it is said to be made of gold.

The scientific explanation is that the microcurrent generated by gold is the same as the current in the human body.

Promotes blood circulation through negative ion action, purifies blood, and provides antibacterial protection.

La Prairie, a European and American lady brand, has launched a 24k pure gold essence repair solution.

For a while, it became the holy product of the "ladies" in Xiaohongshu.

Price, 8769 yuan/30ml.

Asprey facial mask, the unit price is 1980 yuan.

It claims to extract a variety of plant essences and use negative ion pore repair technology.

The Queen of England believes in it, so it is a royal brand.

Elizabeth Taylor and Sharon Stone are even bigger fans of this brand.

Falman Collagen Repair Mask, priced at 1068 yuan per piece.

This mask uses black technology: water.

And it's not ordinary tap water, but iceberg mineral water from Valais, Switzerland.

It is said that this mineral water can fully replenish various mineral elements needed by the skin.

Not only princesses from many countries believe it, but also little fairies believe it and take action.