If you cheat, money will follow

There is a lot of chatter on the Internet and echoing what others say, which reflects three words: unprofessional.

Soon, a "professional" review video appeared on the headlines of a certain home.

It is common for car companies to spend some money to guide the rhythm and public opinion, and Leda Automobile is not immune.

The owner of the video is the owner of a modified car shop.

"Brothers, here I come again."

"The most popular car recently is probably the new Lexing model from Leda Motors. It just so happens that the car next to me is a Lexing car."

"My friend bought this car, and he drove it over and asked me to modify it. Before modifying it, with my friend's consent, I did some tests on the car to satisfy the curiosity of the brothers. My own curiosity.”

"After all, everyone is talking about the power performance of this car, and only 5000 units have been delivered in the first batch. It is not easy to get a real car."

"In terms of appearance, I won't say much. The streamlined and sporty body is pretty good-looking. But that's not our focus."

"As for the interior, my friend bought the entry-level model, which is low-end. I just want to say that it is really cheap."

"Except for the slush molding on the center console, everything else is made of hard plastic, and the seats are also made of cloth. Although the design is ergonomic, it cannot change the fact that it is cloth."

"But when you think about the power and performance parameters of this car, you can understand why its interior is cheap. After all, for a family car worth more than 10 yuan, it is unrealistic for you to have it cover everything."

"Cheap is cheap, and compared to some joint venture brands, it's quite generous. All series come standard with 18-inch aluminum alloy wheels, LED headlights with lenses, electric windows, a large central control screen... and so on."

"Okay, enough chatter, let's get back to the topic. Today we are here to test the power parameters of Lexing?"

“First, long story short, get on the dyno.”

"...Okay, the results are out. The power on the wheels is 152 kilowatts, which is 207 horsepower."

"Compared to the official power of 154 kilowatts, the on-wheel power achievement rate reaches 98.7%, which shows that the engine's power is transmitted to the wheels with almost no loss. Is this possible? It is almost impossible."

"Then there is only one explanation, and that is that the official engine power is false, and the actual engine power is greater than 154 kilowatts."

"Look at the torque again. The official torque is 350N·M, and the wheel torque shown on the horsepower machine is 370N·M. The wheel torque is greater than the officially marked torque? It's false again."

"Next, we connect the horsepower machine to the engine to see what the real horsepower and torque are."

"The results are out. The engine power is 161 kilowatts, which is 220 horsepower, and the torque is 400N·M. The power achievement rate is 94.09%, which is a very excellent achievement rate."

"Next, here comes the important point. Look at this extraneous curve."

"The power-speed curve rises rapidly from 1200 rpm to 5000 rpm without any power attenuation. It begins to weaken after 5000 rpm. This shows that this engine is in the rotation range from 1200 to 5000 rpm. , the power output is very linear.”

"Look at the torque-speed curve. This is what I care about most. Because from this curve, we can see how controllable this car is."

"It also starts to increase sharply from 1000 rpm, reaching the maximum torque of 1250N·M at 400 rpm, and then continues the maximum torque to 5000 rpm."

"Brothers, what does this mean? It means that as long as you step on the accelerator slightly, you will get the maximum torque, and you can still maintain the best acceleration performance of this engine during this period, pervert!"

“This also explains why the Golf R32 was outperformed by Lexing some time ago.”

"I have only seen such a torque-speed curve on an AMGC63 before. Even if other cars are powerful, the power distortion speed range is not so wide."

"The speed range of 1250-5000 rpm basically covers various situations faced in daily driving. Only in this range can we truly say that power is available at any time."

"Next, let's test the acceleration performance from 0-100 kilometers that the brothers are most concerned about."

"To explain, our test is not professional, because professional acceleration testing needs to consider many factors such as weather, temperature, wind direction, oil temperature, fuel grade, tire air, road surface, etc., so our test is for reference only."

"...Okay, the test results are out."

"6.1S? No way? Test again."

"6.2S? Test again."

"6S? Well, three consecutive tests can basically prove that the official specifications are probably false again. Here it can basically be proved that the official parameters are only for entertainment and should not be taken seriously."

…………

In early April, the national car sales rankings for March were released, and Lexing deservedly topped the rankings with sales of 4 vehicles.

This is not good news for many brands. Lexing's best-selling products will inevitably occupy a large market share.

Moreover, it is not selling products based on price war, but winning by product strength.

The second place is F3 (3.61), and the third place is Yuedong (2.3).

The subsequent ranking order is Tokuhara Lang (2.02), Santana (1.8), Excelle (1.7), Cruze (1.63), Elantra (1.58), Xiali (1.57), Camry (1.56).

This ranking is dominated by Chinese, German and American models. The Japanese model has saved a little face with the Camry.

The reason is closely related to the large-scale recalls last year and this year.

Fortunately, the top three Japanese brands among A-class cars have declined seriously.

With only 9900 units, Suit Mob fell out of the top 10. It did not retain any of the top 20 positions, but ranked 25th.

The Japanese God of War is even worse, with sales of 8000 units, ranking 35th.

As for the Highway Lightning, it's even worse, with just over 5000 vehicles, ranking 100th in the top 70.

Yu Chengdong’s pricing strategy was temporarily successful.

Before Lexing went public, the company’s internal pricing for Lexing was relatively conservative.

It is believed that although Lexing has good product capabilities, its domestic independent brands are currently facing a situation of low market recognition, so the pricing should be relatively conservative, and it is appropriate to set it below 10.

Start with a low price, establish a foothold, work steadily, build a reputation, and then gradually expand upwards.

Yu Chengdong holds a different opinion. He believes that if you have good product strength, you should take the initiative to take risks and compete head-on with a number of joint venture cars in the price range of joint venture cars.

Rather than being conservative and seizing the limited market share of other domestic brands.

He believes the benefits of this are twofold.

On the one hand, brand image positioning is a high starting point. Once a firm foothold is established in the joint venture car price range, the brand image will also be established, and it will be relatively easy to expand upward or downward in the future.

On the other hand, if there is competition in the joint venture car price range, every car sold means that one less car in the same price range as the joint venture car will be sold.

In the end, Yu Chengdong fought against all opinions and implemented it forcefully.

In doing so, he takes on a lot of pressure, responsibility and risk.

Once the strategy fails, Leda Auto's future will be difficult. If it doesn't do well, it will be marginalized and become a fellow traveler with Qoros.

Therefore, in March, Lexing's sales showed that the market recognized Leda Automobile, which instantly relieved most of Yu Chengdong's pressure.

And judging from the sales data, Lexing’s customer base analysis shows that young people between the ages of 20 and 30 account for 65% of the customer base.

To a certain extent, this means that Leda has grasped the future.

Yu Chengdong was naturally very excited, excited and filled with emotion.

He expressed his inner feelings and excitement on Weibo.

"I came to Leda Automobile from Juchang a year ago and served as chairman and CEO."

"As a layman, I am cautious and walking on thin ice. What I can do is study and research day and night, and strive to be qualified for this position as soon as possible."

"I am grateful to Ju Factory for giving me the opportunity to experience and grow. I am grateful to Leda Investment for giving me unlimited trust and support. I am grateful to all the colleagues of Leda Automobile for their hard work and efforts. I am also grateful to our customers for their recognition and support..."

"This number means a lot. It means that our hard work has not been in vain, and it means that we are on the right path."

"Recently, many friends have called me and asked me, why would a performance car be sold as an A-class car?"

"I smiled and said nothing. In fact, in my perception and our company's perception, Lexing is not a performance car in essence. It is used for daily transportation to buy groceries, commuting to work, and occasionally taking the expressway. position."

"At the end of this year, we will launch a B-class car that is barely linked to performance, and then we will truly launch a performance car that I think of, so stay tuned."

As soon as Yu Chengdong's speech was published, it was pinned to the top by the official. At the same time, netizens also exploded.

"Capture Mr. Yu alive."

"As I said before, I really can't think of any kind of brain who would spend the money of a joint venture car to buy a domestic car."

"Why are you so loud? Lexing is not a performance car? Are you going to release a real performance car? Flying to the sky."

"Sit back and wait until Mr. Yu's bullshit is blown."

"Are you proud of having more than 3 units? A certain field has sold millions or tens of millions but you are not proud of it?"

"SB upstairs, the identification is complete, no explanation."