Catch the sea: start with a sand shovel and take over the entire beach

Zhao Ping screamed several times, but Zhao Qin still greased the soles of his feet.

As for saying he was worried, that was impossible. He believed that his eldest brother would not be greedy for an ink. Well, even if he did take it, he wouldn't care.

The reason why this thing is valuable is because it is so rare that the remaining snails may not even contain beads.

When we arrived at Lao Zhu's house, Peng Laoliu had already arrived.

"It's not an option for you to be so late every day. You make money to enjoy life. This is just a favor." Zhao Qin said as he entered the room.

Lao Zhu smiled and grabbed him, trying to push him to the top position. Zhao Qin naturally refused. In terms of seniority, Peng Laoliu was higher than him, and in terms of age, he was the youngest, so what was the point of sitting in the top position.

Sitting down on the right side, Peng Laoliu said with a smile: "Rich people call it life. We can only survive. Survival, how can we not be tired?"

"Okay, it's not like I don't know your family background. Don't cry poor in front of me.

You have to find a way to arrange it, otherwise if we open a branch in the future, we will split each of your stores and throw away one piece. "

"Aqin, there is no rush to open a new store for the time being. There is one store in town currently being renovated, located at the foundation of the two stores we looked at before."

"The one with the high price?"

"Yes, the foundations of the two steel structures you want to buy have been built. I estimate they will be open for business in a month at most."

Zhao Qin pondered. No matter how expensive fast food is, it does not have high-end technology, and the cost of imitation is extremely low. When your business is booming, competition is inevitable.

"I have two methods. One is the membership card, which mainly features recharge. Recharge 500 and get 100, and recharge 1000 and get 300.

Make this event bigger and try to attract a wave of funds before the other party opens, so that we have a basic base;

Second, by the way, how much does a pound of beer cost now? "

The two of them were listening very enthusiastically, but they almost didn't react to his question. After a moment of silence, Lao Liu replied: "We sell Xuejin and Rongcheng, Xuejin costs 1 and 5 yuan, and Rongcheng 2 yuan."

Zhao Qin frowned. The price range was not wide enough. The low ones were not low enough, and the high-end ones were not available at all.

"How much is the purchase price?"

"Excluding the deposit for the basket, the purchase price in Xuejin is about 8 cents, and in Rongcheng it is more than 2 yuan and 1 cent." Lao Zhu is in charge of purchasing and remembers these prices clearly.

"Adjust the price of Xuejin to 1 yuan a bottle, keep it unchanged in Rongcheng, and add a canned version of Buveira."

"It's several yuan a can, who's going to drink it?"

"Someone must be drinking, don't worry."

"You guys are drinking and chatting. There is no food. Let's take a bite." Lao Zhu's wife brought the food to the table and interrupted them with a smile.

"Sister-in-law, it's so late..."

"Aqin, if you say what you want, we won't be polite to each other." Lao Zhu said, opening the Luzhou Laojiao on the table and pouring a glass for everyone.

"Let's play with Sejin, hold an event, and charge 10 yuan on your membership card to drink 100 bottles of Sejin..."

"Aqin, how much will we lose?" Peng Laoliu quit now. He is now in charge of finance. This account is easy to calculate. A bottle of beer loses more than 7 cents, and 100 bottles is more than 70 cents. And this is just one person.

Originally, the card recharge bonus has already reduced profits, and if you add beer as a gift, you may lose money.

"Yes, Ah Qin, this is such a loss. If our competitors don't get down by then, we will lose money and go out of business first." Lao Zhu also felt that this was too cruel.

Zhao Qin picked up the glass with a smile, and the three of them clinked it. He drank the wine in the glass, and then slowly started to eat the food, paying no attention to the two anxious people scratching their heads.

"Aqin, tell me, let's not interrupt." Lao Zhu probably knew what Zhao Qin was thinking. Damn it, this is a docile donkey with a temper that can explode in seconds.

"What is this called? We are already discussing it, but you need to listen to what I have to say first."

"Say, you say."

"These 100 bottles of beer are not allowed to be taken away. They can only be drunk in the store. They can only be used by those who hold the membership card."

Of course, Zhao Qin wants to add more restrictive clauses, but each additional item will reduce the intensity of the activity. The more restrictions there are, the narrower the customer circle will be.

If this was in Shandong or Xinjiang, Inner Mongolia, etc., it would not make much sense for him to hold such an event, because the people there are so good at drinking, and 100 bottles may not be enough for a week.

But not here. There really isn’t much to drink. Two or three bottles per meal is pretty good. If the cost of two or three bottles is folded into one meal, there is almost no possibility of losing money.

In doing so, firstly, it increases the attractiveness of customers to apply for a card, and secondly, it increases customer stickiness.

When you go to other people's houses to eat, you have to buy your own wine, but when you eat here, you can drink stored wine as you like, so no matter who you are, you will choose it.

Peng Laoliu was more sensitive to data after all. After hearing that there were restrictions, he almost understood the calculation in his mind. He smiled and gave a thumbs up, "Aqin, you are the best at thinking, this is a great idea. ."

“There is still a lot to maintain for members, such as introducing a dish every day and setting a membership price, or having a membership day every month.

You can learn from the big supermarkets in the city. They have an effective plan for maintaining members. "

"What if they imitate us or simply lower the price?" Lao Zhu asked again.

Zhao Qin smiled and said, "This is inevitable. Whatever we do is to get a head start. Of course, if that time comes, then let's fight.

Let me tell you, I really hope they fight with us? "

"Why?" Peng Laoliu was curious.

"It's very simple. If they have enough confidence to fight with us, the first ones to die will definitely not be our two, but those small fast food restaurants.

When the boss fights with the second boss, the first ones to die will definitely be the third and fourth boss. In this way, when they go bankrupt, our business will definitely go to a higher level. "

The two of them were not so optimistic, what if they were the first to fall.

Zhao Qin also knew what the two of them were thinking, and added with a smile again: "What we do is a business and a brand. Don't seek temporary gains and losses.

Let's do this. I will set up a catering company and put the current fast food restaurant under the catering company. Everyone's shareholding will remain unchanged. If there is a loss, the head office will continue to inject capital. "

Zhao Qin is confident that the other party can't beat him. Just kidding, if he counted all his assets now, not to mention 200 million, it would be about the same.

As for setting up a catering company, he also considered the listing issue mentioned before. When his catering company controls fast food and hotel chains in the city, it will be easier to do an IPO.

When both sides develop, they can then be split and listed.

As a reborn person, it seems a bit embarrassing if he does not start a listed company. As for Tianqin, this is his basic foundation. No matter how big the future development is, he will not consider going public.

Hearing that their shareholdings had not changed and that Zhao Qin had confirmed the situation, the two of them were relieved. The three of them changed the topic and started eating and drinking.