Dumped at the beginning: The actor's song became popular all over the Internet

Publicity before a movie is released is important, but word-of-mouth after the movie is released is even more important.

Publicity can only determine the box office results in the first one or two days.

But if the reputation is good, both the film schedule and the box office will continue to increase.

After the first day is over.

There has been a wave of "Wolf Warrior trend" on the Internet. Many people are discussing the plot of Wolf Warrior 2 on Douyin, Tieba, Weibo, Kuaishou and other self-media platforms.

Many people have the idea that they will fall behind if they don't watch "Wolf Warrior 2".

After eleven o'clock in the evening.

When Niuniu was crying and asking for milk, Shaoyang received the first-day box office result from the distributor - 1.5 million.

This result did not exceed the first-day box office of "The Richest Man in Xihong City".

But this is also normal.

Many office workers still have to go to work during the summer, and only students on summer vacation have time to go to the cinema to watch movies.

During the National Day and Spring Festival periods, everyone is on holiday, so the box office in the first few days will be artificially high, and after the holidays are over, the box office will immediately drop.

But the summer season is different. As long as the reputation is stable, the box office can be stable for a long time.

After Shao Yang saw the results sent by the distributor, he asked again: "What was the box office of "Nowhere to Hide" on the first day?"

This kind of data will be released online tomorrow, so it is not a secret. The publisher quickly sent Shaoyang a number - 1.62 million.

"Okay, thank you."

After replying with three words, Shaoyang was not depressed. It was normal that the box office on the first day was not as good as "Nowhere to Hide". The other director was the famous Zhang Wenzhong, and the remaining directors Ma Baoguo, Feng Qiang, and Zhang Pingping also They are all famous directors, and the main cast of "Nowhere to Hide" is there, coupled with the high-profile publicity in the early stage, it is unusual for them to compete on the first day.

The key is the next few days.

The theater chain will adjust the film schedule according to the audience's preferences, and only then will the gap gradually emerge.

Shao Yang is quite confident. After all, the ratings of "Wolf Warrior 2" have been released, and netizens have spontaneously discussed it online. This is a disguised promotion of "Wolf Warrior 2".

Shao Yang sent another message to Yang Lan, asking her to tell the company's artists to make more posters in advance, and to send them out every time the box office of "Wolf Warrior 2" exceeds [-] million.

After arranging all these things, Shaoyang put down his mobile phone, picked up Niuniu, and sang a lullaby...

"The moon is bright, the wind is calm, the leaves are covering the window lattice, and the crickets are chirping, just like the sound of the strings...

"The piano sounds softly, the tune is melodious, the cradle swings gently, daddy's baby closes his eyes and sleeps in his dream..."

Shaoyang only hummed for a while, and Niuniu fell asleep in his arms. Shaoyang carried her to the living room, carefully placed her in his mother's arms, and then went back to the room to sleep.

Neither Shao Yang nor Xue Jiajia has experience in taking care of children. The baby is still very delicate when it is born, so it is better to let adults take care of it at this time.

……

The first stop of the "Nowhere to Hide" road show was a large theater in Beijing.

After the road show, Zhang Wenzhong led a large group of people to the hotel for dinner.

After several rounds of pushing cups and changing cups, Feng Qiang glanced at the time and asked: "Director Zhang, the first day's data should have come out, right?"

Zhang Wenzhong nodded and gave his assistant a look.

The assistant quickly went out to make a phone call. When he came back, he said directly: "Our first-day box office result was 1.62 million."

"Ten million more than we expected!"

"With this first-day box office performance in the summer season, as long as we keep it up, it's only a matter of time before it exceeds [-] billion."

Zhang Wenzhong asked calmly: "How much is the box office of "Wolf Warrior 2"?"

"1.5 billion."

"1.5 billion?"

Several directors looked at each other, all stunned.

You must know that tens of millions were spent on the early promotion of "Nowhere to Hide", and this does not include the money spent by several leading actors on variety shows.

Feng Qiang and others thought that the gap on the first day would be huge, but they didn't expect that the difference was only a little over [-] million.

Because today is the first day of the premiere, they are all busy with what they are doing. They don't know that "Wolf Warrior 2" has already hit the screens on various self-media platforms.

Seeing that everyone was silent, Feng Qiang squeezed out a smile and said: "Anyway, we won the box office on the first day. "Wolf Warrior 2" can have a box office of 1.5 million, probably because of Shao Yang and Xiao Han some time ago. Maybe it’s because of the hype on the Internet.”

“His appeal alone is almost as powerful as our entire team.”

"He is now the top player in the industry."

"..."

Several directors started discussing, but the silent Zhang Wenzhong has been using his mobile phone to search for news related to "Wolf Warrior 2". Now, whether it is short videos or content pushed by self-media, it is based on your preferences. .

Zhang Wenzhong has been paying attention to his movie today, and the content pushed is naturally videos and news related to "Nowhere to Hide", but after he searched for "Wolf Warrior 2" and refreshed it, all that came out was "Wolf Warrior 2" 》 content.

"Brothers, brothers, the movie "Wolf Warrior 2" is really amazing. If you haven't seen it yet, hurry up and buy a ticket to see it..."

"I just came out of the cinema after watching "Wolf Warrior 2". I couldn't calm down for a long time. The end of the movie was really touching..."

"I can really rave about "Wolf Warrior 2". I really didn't pee in the whole process. This movie ticket is worth it..."

"I took my boyfriend to watch "Wolf Warrior 2" today. I didn't expect him to cry while watching it. He is such a young boy..."

"..."

Listening to the voice on Zhang Wenzhong's cell phone, the directors who were still chatting all stopped talking and listened to what the people in the video said with their ears raised.

When I first started browsing, there weren't many videos about "Wolf Warrior 2" yet, but after I watched twenty or thirty videos in a row, almost all the videos that appeared later were related to "Wolf Warrior 2".

This time.

Feng Qiang and Ma Baoguo couldn't sit still.

As experienced directors, they know very well that after a movie is released, the audience's reputation is the first priority.

Zhang Wenzhong browsed for more than ten minutes. Finally, he put down his phone and said to his assistant: "Before eight o'clock tomorrow, you can ask the distributor about the number of films they have scheduled for us."

"it is good."

……

There are two ways to determine the amount of film.

One is that the theater chain agrees to issue guidance, and its theaters make fine adjustments within the recommended range of film schedules based on audience preferences in their respective regions.

The other is to have the theater manager arrange the films directly.

Comparatively speaking, the second type occupies the majority. Although the movie is directly arranged by the theater manager, it is basically based on the audience's preferences.

For example, if the tickets for a certain movie on the second day were sold out the day before, it means that many viewers did not buy tickets. In this case, the number of movies must be increased.

If the tickets are not sold out, the number of filming will be reduced.

the next morning.

After Shaoyang woke up, the first thing he did was ask about the film schedule, and Zhang Wenzhong's assistant did the same.

After the publisher quickly completed the statistics, they sent over the number of films shot.

"Wolf Warrior 2" has a film schedule of 45.9%

"Nowhere to Hide" dropped to 33%

What is the concept of 45.9%? If a theater shows 6 movies a day, nearly 3 of them will be showing "Wolf Warrior 2".

If it is a popular schedule, it is considered high if the film schedule is over 30%.

More than 35% is the seed for breaking [-] billion.

More than 40% is basically a stable breakthrough of [-] billion.

And those that exceed 45% almost never appear.

After receiving the text message from the issuer, the assistant was really frightened and ran to find Zhang Wenzhong.

……