After the breakup, a song without makeup resonated with the entire Internet
Chapter 390 The best luxuries are our own
"Actually, several teachers have analyzed the real reason."
Jiang Yu looked serious.
"People nowadays are not interested in serious popular science programs like this, mainly because the things explained are too professional, just like history classes in high school, boring and boring."
"Nowadays, the pace of life is so fast and the pressure is so high. When I go home, I want to watch something that doesn't use my brain. And in the culture brought by Hallyu, whether it is Korean dramas or Korean songs, they are the most Stimulates dopamine secretion.”
Several people nodded.
Jiang Yu looked at a few people: "I don't know much about propaganda culture, and I have never produced a program, but I have made movies and sung songs. I think the principles are the same. First, you have to make the public interested. Stimulate emotional points in the public.”
"For example, "The Preface to the Lanting Collection" has been placed in the museum, but people are not that interested. But I used the form of singing to interpret this first running script in the world, and it became popular? The key is the method. "
Sun Guoqiang nodded: "Yes, I noticed this. Indeed, there is a problem with the way we told it, but we have said before that the form of singing is not suitable."
"This is not the only way. This time I sang. Next time I will tell stories, the stories behind each object."
"story?"
"Yes, you can tell this kind of story and act it out like a TV series. For example, I played the Emperor of the Han Dynasty before. He had a general named Huo Qubing and Feng Langju Xu. You hold a sword and say this It’s Huo Qubing, and then he invites a well-known actor to perform the story, so won’t everyone become interested while watching the show?”
The four people’s eyes lit up!
What Jiang Yu is talking about is actually a very popular program "National Treasure" in his previous life.
The episode that impressed Jiang Yu the most was the Qin Shihuang played by Mr. Fu Dalong, and the teachers who explained the historical records. The soul-stirring sentence "Studying the relationship between heaven and man, understanding the changes of ancient and modern times, and becoming a family" is still It’s vivid in my mind.
There were official reports at the time that after the show was broadcast, the number of tours to the museum more than doubled.
Listening to Jiang Yu's words, the eyes of several teachers became brighter and brighter!
"Moreover, not only Kyoto is involved in this matter, I think other provinces and cities can also participate, letting everyone know the historical stories, celebrities and objects of their hometown. Isn't this killing two birds with one stone?"
When they said this, the faces of several leaders were extremely excited!
"Okay! This is a really good idea! I never thought that there could be such a production method." Liu Zhenyan said excitedly, but then he stopped: "This is a good idea, but there are funding issues. It’s still a big problem…”
Jiang Yu laughed: "Minister Liu, the situation has become too small. Do you think those stars of the Spring Festival Gala will ask for money? This is a treasure for them to explain the country. You still need money? You won't be allowed to come!"
"That's right!" Yang He also laughed: "Being able to promote the country is an honor in itself. If you want money, don't let him come."
Several people laughed.
Chen Guosheng on the side looked at Jiang Yu with an admiring look on his face, "My dear, I really don't know how many things are in this little guy's mind. From the perspective of his professional director, this is definitely something, and it's a big deal."
Liu Zhenyan patted Jiang Yu on the shoulder: "As expected of the person recommended by Lao Yang, Xiao Jiang is awesome!"
However, at this moment, Jiang Yu looked at Liu Zhenyan: "Minister Liu, I have a question for you."
"what is the problem?"
"That is, if you do this show, is it to promote antiques or to promote culture?"
"Is this a contradiction?" Liu Zhenyan was a little confused.
Others were also a little confused.
Jiang Yu said flatly: "If you want to promote antiques, then this is fine, but if you want to promote culture, I think it's still a little bit worse."
"A little worse? What's wrong?"
"Antiques, these things are too far away from the public. Even if you use the situation I just mentioned to get closer, they are still out of reach. If the audience wants to see these things, they can only go to the museum, read them, and listen to the explanations. , turned around and forgot about it. At most, it only increases historical knowledge and has little effect on culture."
Liu Zhenyan frowned and began to think.
Jiang Yu looked at everyone: "Let me make it clearer. Nowadays, when people get married, they all wear wedding dresses and suits. But do they know that our phoenix crowns and harems are even more dazzling?"
"The only luxury goods they know are LV clothes, cool bags and the like, but do they know that we actually have luxury goods ourselves?"
"A pair of double-sided embroidery with different colors costs 30 yuan. It is purely handmade and is embroidered stitch by stitch. A single silk thread can be separated into forty or fifty pieces from the middle. Is this kind of technology available in foreign countries?"
"Yun brocade, more than a thousand years ago, was used by the royal court. It is as bright as clouds and expresses feelings with brocade. Isn't it more stunning than those big brands like LV? There is also the tapestry silk that has been passed down for thousands of years."
Several teachers became more and more excited as they listened.
"Exquisite porcelain is full of holes and does not leak."
"Use a diamond ring when proposing, something that can be synthesized with artificial carbon. In the past, wealthy people used gold wire to show off their wedding certificates. As far as I know, there are still craftsmen who show off their wedding documents like that. It's not as romantic as that thing. ah?"
When he said this, Jiang Yu stopped abruptly, and a strange thought suddenly occurred in his mind. He seemed to have used something like a diamond ring when he proposed. No, he had to make up for it later and propose again. Otherwise, he would not wait until marriage. time, and then hold a Chinese-style wedding?
Thinking of this, Jiang Yu's heart suddenly became hot.
As mentioned before, I will get the certificate in one month. Before I get the certificate, I have to show the marriage certificate. I don’t know if there is enough time.
"So, in my opinion, the most luxurious things are things that have been handed down for thousands of years. Only these things can bring us closer. People with strength can even buy them and keep them around. Then this traditional culture will naturally It’s in his heart.”
"Teachers, I have finished speaking, almost..."
Jiang Yu was about to say it was almost over, but Sun Guoqiang interrupted him.
"Xiao Jiang, I understand what you mean. You are saying that history has handed down not only these antiques, but also the more precious craftsmanship and tradition. Let us put these into it and say it together, right?"
"Yes, that's right, leaders, I..."
Liu Zhenyan made the decision directly: "Let's do it this way. I will organize a meeting when I get back and get this project approved. Xiao Jiang, how about you come here and be a general consultant?"
"This is a good idea." Yang He also agreed: "Xiao Jiang, what do you think?"
Hearing this, Chen Guosheng was immediately stunned. This kind of program is definitely a big production and a national variety show.
Several leaders actually invited Jiang Yu to be a consultant. This was definitely a huge exposure and could be said to be recorded in history.
But unexpectedly, Jiang Yu shook his head.
"Leaders, please don't make fun of me. I'll just give you some ideas. It's better to leave the rest to professionals. Besides, I have a lot of things to do now. Minister Yang knows that I will also shoot a TV series in the future."
After hearing this, Yang He also nodded: "I almost forgot, Old Liu, Jiang Yu really wants to shoot a relatively important TV series. This is what the higher-ups require for publicity. It is true that he may not have time to be a consultant."
"That's fine, but if there is any problem then, can we call you to contact you?"
"That's no problem. You can come to me anytime if you have any questions." After Jiang Yu agreed, he stood up quickly and said, "Dear leaders, I have something else to do, so I'll leave first."
"Okay, go ahead and let us study it further!" Yang He said with a smile.
Jiang Yu nodded and ran towards the door.
"Xiao Jiang, what's going on? You're in a panic."
Chen Guosheng also ran out with Jiang Yu.
"What are you doing, running in such a hurry!"
"Old Chen, do you know any craftsmen of the gold silk wedding certificate I just mentioned?"
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