I have terminal cancer, and you want me to sing an inspirational song?

As for the release of the first part of Fairy Sword, it is obvious that Wang Wei has the greatest influence, it is "Sweet Boxing", and it is those fresh talents who have just seemed to gain a foothold in the domestic film and television industry with their love dramas...

After all, this time it was Zhang Chen himself doing the promotion!

What concept?

Zhang Chen is so meager that he can only post a few times a year. Netizens joke that he can finish all the brushes by rolling the mouse wheel in one circle. Although he has tens of millions of fans, he doesn't even bother to get certification...

Weibo staff even came to him to take photos and leave records, and got Big V certification, but at a terrifying price of one million yuan for a single post with a commercial value, Zhang Chen didn’t post much...

First, I don’t share updates, second, I don’t recommend casually, and third, I don’t even post my own new songs on Weibo to warm up...

So everyone can only comment under his old Weibo. Fans often joke that Zhang Chen has forgotten his account and password and operates like a free-range business!

Under such a premise, Zhang Chen's promotion of Xianjianyi is naturally more effective than overwhelming publicity, because fans will subconsciously think that Zhang Chen's endorsement means that this drama can't be bad!

Even the topic of #张陈微博 recommending new dramas became a hot search topic within half an hour almost without any surprise!

When a star's influence reaches a certain level, the less he says, the greater the influence of each statement will be. On the contrary, the more he posts, the more fans will feel that the sense of mystery is missing...

Over time, the propaganda intensity will become much weaker.

Obviously, Zhang Chen is the former, and his recommendations are always based on his heart, rather than based on how much advertising money the employer has given. When arranging music for the Fairy Sword series...

What Zhang Chen felt was just two words, shocking!

He was a layman and didn't know what the film and television industry was like, but Zhang Chen knew clearly whether a movie was good or not and what kind of emotions it brought him...

In his opinion, the Fairy Sword series should be a milestone!

So, there must be music worthy of it!

And such a TV series should not let its pearls fall into dust. As for the "Sweet Boxing", if such a capital drama overshadows the TV series that really should be popular, then the film and television industry will be completely rotten from the root!

So he decided to help.

Just like helping "My Girl's Generation" create the song "Little Lucky", his first tweet in the past six months was a tweet about the Sword TV series!

And Zhang Chen himself couldn't even imagine it.

In the Fairy Sword Game Forum, a group of game party members made a huge quarrel over his meager offer...

"You don't know the level of domestic film and television drama directors now? It's okay to make some romance stuff, why are we trying to mess with our fairy tale games? Don't you know that this genre is the most difficult to film?"

"If nothing else, Fairy Sword is currently the leader in the domestic Xianxia stand-alone game. The plot of the game itself is tough enough. Now you want to make a TV series, can the plot not be changed? Can the characters match the game itself? And the music... …”

"I am really convinced by this Zhang Chen. I have never made martial arts music, let alone the big market of "Xianxia", and I have doubts about the production of this drama! I watched a popular drama a few days ago 'Sweet Boxing'..."

"I almost vomited after watching it. Fans have the nerve to say that this is the best professional drama in China. If this is the level of Chinese TV dramas, I would rather Fairy Sword never be made into a film and TV show in my life!"

"Disgusting, disgusting to death..."

Obviously, game fans have extremely deep feelings for games, which has affected their judgment. Even a group of fans who were supposed to be in the same hobby have now split into game fans and so-called TV series fans...

Compared with the group of straight men in Tieba, there are much less quarrels on Weibo. Even if there are opinions, it is only the fans of "Sweet Boxing" who have opinions.

They would think that this fairy tale drama promoted by Zhang Chen would become a stepping stone for "Sweet Boxing"!

Even Wang Wei of Dongsheng Group said calmly: "Don't worry about him"...

Let’s finalize this matter!

"Sweet Boxing" has been on the air for almost a week, and the total number of views is almost over 7 million. This level is enough to disdain the TV series. What is the so-called "Xianxia" made by a small company and a small crew?

A theme that has never been seen before in China...

Can it also be compared with the love theme that has the largest audience of general fans?

It's like a mantis trying to fool a chariot!

Especially after Fairy Sword has fully logged into the three major platforms of Ayouteng, the publicity intensity of several platforms based on popularity has been even lower. When ‘Sweet Boxing’ was launched, money was spent on homepage advertisements and app pop-ups...

But when it comes to the Fairy Sword series, game fans don’t buy it, and TV series fans are confused. They don’t know what this sudden fairy tale theme is about. Even the main publicity head went to Zhang Chen...

The first wave of people who came to support were actually Zhang Chen’s fans!

For a TV series that can easily run into dozens of episodes, this is a hell of a start!

Especially in pdd's live broadcast room, the prostitute teacher has completely taken over Zhang Chen's traffic. I heard him promoting it on Weibo...

I immediately filled up my VIP account and clicked on the show.

"Duck, if my family doesn't support it, then this drama will really go silent. I don't know what the audience thinks. dramas like 'Sweet Boxing' can be popular, but this drama seems to have very few followers. …”

"It doesn't matter, I'll form the head!"

"Brothers, gather quickly, the show will start soon..."

And as the prostitute teacher clicked on the show, picked up a bag of potato chips and lay on his old man's recliner, the live broadcast room also had an arrow piercing the clouds, and thousands of troops came to meet...

The number of people coming in has increased dramatically!

The number of VIPs online has skyrocketed...

With Zhang Chen's name and his status as a prostitute teacher, those who can enter this live broadcast room have absolute trust in them. Even people who don't usually follow dramas can sit in front of the screen with a small stool at this moment... …

The excitement is waiting for a while!

"It's started, my dear, I know this Sugar Man Film and Television. The person who worked on ancient costume martial arts has several good TV series, and this director Li Guoli has a lot of good works."

"It's a pity that the audience is too small, and now there is a fairy tale drama adapted from a game? I don't know if he can succeed. Don't let Zhang Chen's praise..."

"Looking at the cast list, it seems that few of these actors look familiar, and they are all third-tier actors? Have you never heard of this Brother Hu, Liu Yifei? Tsk, he's not even 18 yet..."

"Hiss~ Oh my god, I'm suddenly interested. Compared to the acting students who are decades old in the entertainment industry, these are real boys and girls!"

"With such a big little actor, can he produce the flavor we want?"

Many people on the barrage raised questions.

Even on the bullet screens on major platforms, the first batch of people who clicked in to watch were all Zhang Chen fans, and they all had doubts at this moment.

this play...

There is one characteristic everywhere, and that is strangeness!

Can an actor be successful if he is not famous?

The script is adapted from a game, is it tough enough?

In addition to the director and production team, everyone is unfamiliar and everyone has the same idea...

For a popular drama like 'Sweet Boxing', can this drama work?