After being cheated on, I had a flash marriage with a chaebol prince
Chapter 589: Lowering Your Value
Ling Zhan gritted his teeth and invested in bigger activities. He invested all the company's working capital in the market and prepared to compete with Mo Lan Qingyi.
Shen Xinyue also returned to Ling Yi to help him.
His current approach is almost a desperate one. If he doesn't succeed, he will succeed.
Mo Lan Qingyi had not taken any action. Ling Zhan thought that he was going to succeed. As long as he survived this disaster, he would be very good in the future.
However, just when he thought he was going to succeed, Cheng Yinian finally took action.
This was the moment she was waiting for. When he used all his working capital to do activities and prepared to make a comeback, Cheng Yinian also held an event for all Mo Lan Qingyi's stores.
The activities that Ling Zhan planned for Ling Yi were all promotions, attracting customers with low prices. Some stores even put up big red paper with the words 'low price for the last three days' written on them.
Cheng Yi Nian felt that he was just asking for death. When she was still in Ling Yi, her clothes were classified as mid-to-high-end. There were mid-grade ones that common people could afford, as well as those for ladies. Specially designed high-end.
But now that Ling Zhan was doing this, Ling Yi was directly downgraded.
Ling Zhan had no choice. He originally thought that this season's new products would be a big hit, so he had a lot of stocks in stock. There were several backlogs in the warehouse. If these stocks could not be cleared in time, they would accumulate longer and longer. In the future, It will become unsaleable money and may become a permanent backlog.
Therefore, he can only give it a go.
However, the activities Cheng Yi Nian planned for Mo Lan Qingyi not only did not reduce the price, but even tended to increase the price.
She contacted a small brand jewelry company to organize an event. If you buy three or more pieces of clothing at any Molan Qingyi store, you will receive a piece of jewelry from this small brand, including earrings, necklaces, and rings. There are bracelets, anklets, and in short, some small accessories.
The jewelry of this company is also very famous among the younger generation. The material is not good, but what they sell are all designs. There are a few pieces of very good design, and they are very famous in the circle of young people. What about the swan pendant? Necklaces and rings with engraved plain rings basically cost from a few hundred to a thousand yuan. Compared with clothes worth thousands or even tens of thousands of yuan, those things are really not worth much, but some are given as gifts, so everyone Just very happy.
Especially young people. Some young people who have just started to make money feel that they should have a few decent clothes, but they are reluctant to part with them. For this event, they gritted their teeth and bought them. It is not bad to get a piece of jewelry that they like. .
Between Mo Lan Qingyi and Ling Yi, who has a higher level will be determined immediately.
Poor people who don't have money may take advantage of Ling Yi's discount to buy a few bargains, but anyone who has a little money on hand will definitely choose Mo Lan Qingyi.
Therefore, Ling Yi's clothes instantly became the standard for poor people. And because the Internet said that the fabric of Ling Yi's clothes was not as good as before, some people with no money were not willing to buy Ling Yi's clothes. They just felt that they were not worth the price. They would rather save more money to buy clothes from Mo Lan Qingyi, which would at least be of good quality and class.
In an instant, all of Ling Yi's promotional activities began to be heavily discounted. Even though they had lowered the prices to the point of huge losses, sales did not increase any further.
In fact, people all have a strong mentality, and they always yearn more for expensive things. Mo Lan Qingyi's clothes are becoming more high-end, and when they are sold more expensively, people actually want Mo Lan Qingyi more. clothes.
Therefore, when Ling Yi lowers prices to increase sales, he is doomed to lose.
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