He was betrayed at the beginning, from a cake seller to a wealthy person

The Dragon Boat Festival is coming soon, and Lu Yan must make this rice dumpling.

Hengzhou is in the north, and most people eat sweet rice dumplings. Lu Yan, who doesn't refuse anyone who comes, is ready to make both sweet and salty dishes, so that the sweet party and the salty party will fight.

There are three types of sweet rice dumplings, candied date rice dumplings, bean paste rice dumplings and eight-treasure rice dumplings. There are also three types of salty rice dumplings, fresh meat rice dumplings, egg yolk meat rice dumplings and chestnut meat rice dumplings.

The sweet ones are easier to prepare. Candied dates are sold in preserve shops. Babao also requires soaking several raw materials. All that needs to be made is bean paste. Soak the red beans overnight, steam them in a pot, grind them into puree and filter, add sugar and stir-fry in the pot until the water is dry, and the red bean paste is ready.

Meat dumplings are a bit more difficult to make. Cut the pork belly into small pieces, marinate with salt, sugar, soy sauce and other seasonings. Add the soy sauce to the glutinous rice and mix well. The meat dumplings are made by wrapping the meat directly into the rice dumplings, the salted egg yolk meat dumplings are made by adding two salted duck egg yolks, and the chestnut meat dumplings are made by adding two chestnuts. The other wrapping methods are the same as the sweet rice dumplings.

Finally a pot of rice dumplings was cooked. At first, Lu Sheng was skeptical about Rou Zong and said he could not understand this cult. But after cooking it, Lu Sheng tried to eat a bite of egg yolk and a bite of chestnut, and it tasted really fragrant. The egg yolk is smooth and quicksand, and the chestnut is sweet and waxy. It is a unique style that is completely different from sweet rice dumplings.

How to market? Lu Yan thought of a new way.

Three days before the Dragon Boat Festival, Lu Ji put up a big sign at the door that read "The First Sweet and Salty Zongzi Competition and Dragon Boat Festival Poetry Competition." The spring equinox and winter solstice will also tell everyone who comes to dine that Lu Ji will hold a three-day sweet and salty rice dumpling competition and a Dragon Boat Festival poetry competition.

Buy a rice dumpling at Luji and you can get a ticket. Vote for your favorite rice dumpling. Call for your favorite sweet rice dumpling or salty rice dumpling. The lottery will be drawn on the Dragon Boat Festival to see which one gets more votes, sweet rice dumpling or salty rice dumpling. popular.

At the same time, we widely collect Dragon Boat Festival poems. There is a big book at the door for scholars to write. On the Dragon Boat Festival day, each customer can choose his favorite poem. The votes will be counted before closing. The top three votes will receive rice dumpling gift bags of different sizes. One portion, the person with the highest number of votes will get a rice dumpling gift pack containing six flavors of sweet and salty rice dumplings, the person with the second most votes will get a rice dumpling gift pack with a choice of four flavors of rice dumplings, and the person with the third most votes will get a rice dumpling gift pack with a choice of two flavors. Zongzi.

The salty rice dumplings once again used the time-honored method of tasting. So the competition started in full swing.

The small Yaoshan County was quickly divided into two factions due to the dispute between sweet and salty. A rice dumpling costs six cents. The rich voted crazily for their favorite rice dumplings, and the scholars also wrote poems crazily in order to come out on top.

Xue Zhuoyuan and Zhou Liang also joined in the fun with two songs, and Chu Tiankuo, the little fat boy, wrote eight songs like crazy.

"It's not for the rice dumplings, I simply like to write poems." Chu Tiankuo said.

Lu Sheng: "Okay, I believe it."

While peeling the rice dumplings, Xue Zhuoyuan voted for the egg yolk and meat rice dumplings. Zhou Liang caught him and said, "Okay, you are a salty party member! Sweet rice dumplings are our orthodoxy in Hengzhou. How can you join the heretics?"

Xue Zhuoyuan said confidently: "Flexibility! Do you understand what flexibility is? It is said in the "Book of Changes" that if you are poor, you will change, if you change, you will be general, and if you are general, you will last. Do you understand? After eating sweet rice dumplings for so many years, it's time to change! "

The two couldn't convince each other, so they invited Lu Sheng to comment.

Lu Sheng: "Isn't it just delicious? It won't stop your mouths even if you eat it?"

Xue Zhuoyuan refused: "No, you have to tell me whether you like sweet rice dumplings or salty rice dumplings."

Lu Sheng: "It depends on which one I'm tired of eating that day."

Xue Zhuoyuan sighed: "You are a wallflower."

Several people went to pull Chu Tiankuo back. Chu Tiankuo looked around and said to him: "I think Junior Brother Lu is right. It's just delicious."

Zhou Liang: "Which one did Senior Brother Chu vote for?"

Chu Tiankuo chuckled: "I voted twice for the meat dumplings and twice for the sweet dumplings. I love them both and can't choose."

On the day of the Dragon Boat Festival, the sweet rice dumplings defeated the salty rice dumplings by a narrow margin, maintaining their status as Hengzhou's orthodoxy and becoming the winner of the first Sweet and Salty Rice Dumplings Competition. And Chu Tiankuo also got his wish and won the first place in the poetry contest and received a family portrait rice dumpling gift package.

The Sweet and Salty Zongzi Competition really made many people buy more zongzi than they had budgeted for. Some two friends, one a salty person and the other a sweet person, would quarrel while talking, and then they would buy rice dumplings to vote. Lu Ji made a lot of money, earning more than ten taels from selling rice dumplings in just three days. Lu Sheng couldn't help but sigh, and once again wrote down a marketing plan.

"Why is this happening? I didn't think this competition would be effective at first, because no matter which diner wins, he won't get any benefits." Lu Sheng was puzzled.

Of course it works.

First of all, the debate between sweet and salty has been a debate in modern society for many years. People have been arguing about this since the beginning of the Internet, and they have been arguing for so many years and never stopped. Lu Yan is confident that no matter what dynasty she is in, there will always be arguments about sweetness and saltiness.

Secondly, people just can’t help but call for what they like. In modern society, there are endless talent shows and variety shows. No matter how much the trainees stretch their hips or how useless their resources are after their debut, there will definitely be a large number of people who are very high-minded and spend money like crazy to send their favorite trainees to debut. Voters spend their time and money, what benefits do they get? Does not. All the benefits go to the trainees, and the voters don’t get any.

"It's just rice dumplings, and it's only for three days. It doesn't take advantage of this strategy." Lu Yan said: "This marketing strategy can really be used to its extreme, which is to make people emotionally involved and to extend the front line. For example, create Characters, write stories and create images for each character, let people vote for their favorite characters, lengthen the battle lines, and set up an elimination mechanism. In the end, the winning reward will be given to the character with the highest votes, not the voters. You see, this way If you do, it can ruthlessly sweep away people’s pockets like the autumn wind sweeps away fallen leaves.”

Lu Sheng was fascinated by what he heard and couldn't help but ask: "How to do it specifically, please give me an example."

Lu Yan thought for a while and gave an example: "For example, if we publish a storybook, this storybook becomes popular in our area and everyone knows it. This storybook involves ten main characters, each character They are all drawn more charmingly, and then we find an artist to draw good-looking character pictures. Then we set up three rounds of elimination. For example, if you vote in the first month, ten will advance to six. In the second month, if you vote, six will advance to three. In the third month Vote and choose the one with the highest score. In these three months, you can publish biographies of different characters or new stories. It is best to see the growth of the characters. After each round of voting, you must clear the previous round of voting and start from scratch. . In this way, at the end of the selection, we can make the winning character the spokesperson of Lu Ji, and every Lu Ji will have his image."

Lu Sheng was stunned when he heard this: "Can this really make money?"

"You can make a lot of money!" Lu Yan said bitterly.

This has been proven by the market. If given the chance, Lu Yan must try it herself and do a Dali 101!