I am Li Shen and Li Shimin, the free kings of the Tang Dynasty
Chapter 903 Building a high-end brand
The Flavor Museum is a three-story building. It looks antique from the outside and is designed with bamboo and wood. It is also elegantly decorated inside.
But in fact, the entire flavor restaurant adopts ancient and modern design styles, and many locations are constructed with cement and steel bars for sturdiness.
Li Shen led the people into the flavor shop and was immediately greeted by the shopkeeper.
"I see His Highness Prince Ji."
"Yeah." Li Shen nodded.
Then I took people up to the third floor alone. The first and second floors of the flavor restaurant are restaurants, and only the third floor has private rooms.
This was specially designed by Li Shen. The Flavor Museum has now been built into a brand, a luxury brand, by Li Shen.
What you eat here is not only delicious, but also a symbol of status.
The people who come to eat at the flavor restaurant are either rich or noble, including princes, generals, dignitaries, wealthy businessmen from all over the country, and some elegant bachelors.
"How is business lately?" Li Shen asked the shopkeeper after ordering a few of his favorite dishes.
"My lord, everything is normal. There are many merchants here, so there are many customers every day." The shopkeeper replied.
"What I want is for this place to be full of guests, and everyone who comes here must reserve a seat in advance.
Remember, this is a noble place, and we need to create the feeling that everyone eating here is a noble person.
We must let those barbarians know that the delicacies of our Datang Dynasty are the most noble delicacies in the world. If they can eat the delicacies of our Datang Dynasty, they can return home and show off for the rest of their lives. "
Li Shen drank tea and gave instructions to the shopkeeper.
"Yes, Your Majesty, I am doing everything according to Your Majesty's request." The shopkeeper replied in a low voice.
"Also, starting from today, everyone who comes to eat here must dress appropriately, and I am required to wear my Tang Dynasty formal clothes.
No matter whether they are from the northern grasslands or from various countries in the Western Regions, they are not allowed to enter unless they are wearing the costumes of the Tang Dynasty.
This is a noble place, and it is not something they can come in with their fancy clothes. "
Li Shen made another requirement: to be a luxury brand, the more requirements there are, the harder it will be to get in. On the contrary, there will be more talents who want to get in.
Soon the dishes Li Shen ordered came. Li Shen did not drink wine, but had three bowls of rice.
After finishing the meal, Li Shen wiped his mouth and was served by Chunxiang Dongmei for tea.
"How much?" Li Shen asked.
This sentence confused the shopkeeper. Do you still need money to eat at your own home? No, it should be said that King Ji now pays for meals?
"Well...that prince doesn't need to pay." The shopkeeper carefully replied.
"Nonsense, I have never paid you for a meal. I just asked you how much the food I eat is worth."
Li Shen cursed angrily.
Only then did the shopkeeper realize that he had made a mistake.
"Back to my lord, these are our signature dishes. They cost three hundred dollars in total."
"Five dishes cost three hundred?" Li Shen raised his voice.
The shopkeeper knew that King Ji thought it was expensive. The cost of these dishes was less than 300 yuan, so the price was a bit high.
"That...that prince, this is the price set by Shopkeeper Wang. If it is too high, I can change it a little bit."
"Wang Hongfu ordered it? What a bastard. Such delicious food, such a noble place, such exquisite decoration,
He only charges three hundred yuan for five dishes. It's really unreasonable. "
"..."
Seeing Li Shen getting angry, the shopkeeper didn't think about it for a moment.
A meal at the most famous restaurant in Chang'an City would cost less than a full table of dishes.
King Ji actually dislikes Yao Shao?
"All prices have increased by 50%. What kind of place is this? This is a place of wealth, where there are the cultivation of literati and the glory of nobility.
People who come here to eat are here to save face, not to be full. "
Li Shen talked about his fallacies, but what he wanted in his heart was to earn back the salary he had lost.
"Have someone bring you a cabbage." Li Shen ordered.
Soon the man brought a cabbage.
"Go get another washbasin and sauce."
Everything was ready. At Li Shen's signal, Chunxiang went to the basin to clean her hands.
Then pick up the cabbage, peel off a few layers of the outer skin, and start peeling off the tender inner parts piece by piece and put them on a plate.
It's just that after picking off seven or eight slices, I don't want the remaining cabbage sum.
Li Shen picked up a piece of cabbage, dipped it in some miso and ate it with a look of satisfaction on his face.
"Do you remember this process?" Li Shen asked the shopkeeper after eating.
The shopkeeper nodded blankly. He didn't know what King Ji meant. Why don't you just pull out a few vegetable leaves?
"From now on, this will be the top dish here, priced at eighteen guan, and there are only ten guan every day."
"Eighteen guan?" The shopkeeper opened his mouth in surprise. A piece of cabbage costs three cents or five cents per catty.
"Yes, and just like before, just the seven or eight pieces that are tender on the inside. Take the outside and the heart back and keep them for cooking later." Li Shen nodded.
He picked up the tea cup and took a sip.
"My lord, this...this...isn't it a bit expensive?" What he actually wanted to say was that it was too deceptive?
"To the outside world, this is the wok grown by myself in Prince Ji's Mansion. I eat it every day. It tastes crisp and delicious, appetizing, strengthening the spleen, and prolonging life.
Also, go to heaven and earth and ask if there is a good girl, let her come here to be responsible for making this dish, her movements must be elegant,
Later I will ask Wang Hongfu to bring some copper basins over, and you will call them gold basins.
How noble it is to purify your hands in a golden basin. "Li Shen sighed.
The shopkeeper didn't know how to answer now. He could only nod. How could anyone do such a stupid thing? How could anyone eat it? It's obviously a scam.
Are there still such stupid people in the world who still eat this even though they know they are being cheated? The shopkeeper expressed doubts.
Seeing the look on the shopkeeper's face, Li Shen knew that he didn't understand, and Li Shen didn't bother to talk, as they wouldn't understand.
As long as they did what he said, they didn't need to understand, and he was told to pass this on to the shopkeepers of the other two flavor restaurants.
Li Shen explained some more precautions, and then led the people down the third floor.
Although it was not a meal, there were indeed a few customers. Li Shen stood on the first floor and thought about it, and finally his eyes fell on the white wall next to it.
"Someone comes and prepares pen and ink." Li Shen ordered.
The most elegant place is of course a place where literati gather.
When it was originally designed, the first and second floors were reserved for literati and wealthy businessmen, while the private rooms on the third floor were reserved for the nobles.
How can we attract literati? You have to have something that attracts literati. Li Shen thinks you should write something.
Soon all the pens, inks, paper and inkstones were ready. Of course, Li Shen would not leave his own calligraphy casually, so Dong Mei would do the writing for him.
Li Shen thought for a long time. He didn't know many poems anymore, and none of them were suitable for the occasion. Literati are sentimental, so they had to write something that resonated with them.
After thinking for a while, Li Shen said:
"The one you love is separated by mountains and seas, and mountains and seas cannot be leveled. There are boats that can cross the seas, and there are roads that can be crossed in the mountains. The ones you love are separated by people's hearts. People's hearts cannot be moved, and mountains and seas cannot be leveled. The most difficult thing is the king's heart."
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