I am Li Shen and Li Shimin, the free kings of the Tang Dynasty

As Li Shen finished speaking, Li Shimin fell into deep thought. He understood what Li Shen said.

But I don’t understand what it means.

Everyone has desires, and these desires include a lot of things, whether it is for fame, for profit, or for sex, these are all desires.

What Li Shen was talking about is also desire, love of vanity, and strong vanity, which is also called vanity desire.

Show off your wealth, show off your knowledge, show off your connections, and thus satisfy your own psychological needs.

But what Li Shimin didn't understand was that they were already aristocrats, which was a well-known fact.

There's no need to show off anymore.

"I understand what you said, but why do they do this? Is it just because of vanity?

They are already nobles, standing at the highest point. It would be degrading to show off to those below them.”

Li Shen smiled slightly:

“Aye, they are not showing off to the people below them, they are showing off to people of the same level.

For example, dukes and dukes, officials and officials, and royal families and royal families.

Doesn’t he often show off to his brothers?

Besides, Aye is wrong about one thing, most of the people who buy clothes are not nobles."

"Not a noble? Could he be a wealthy businessman?"

Li Shimin guessed.

Li Shen shook his head:

“Not all of them are wealthy businessmen. The people who buy these clothes are at the top of the Tang Dynasty, not ordinary people.

They are the people in between, and they are called the middle class.

Some of these people are from noble families but have no titles, some are from aristocratic families, some are merchants, and the last part are court officials. "

"Court official?" Li Shimin was stunned.

“Yes, they are court officials, most of them have families or businesses, so they can still afford to buy clothes.

A nobleman wears this dress to show his status, and a merchant wears Tang Yifang's clothes to show his strength.

Many men of letters would borrow money to buy one, even if it meant selling their dignity.”

Li Shen had a smile on his face, looking proud, and also like he was planning a strategy.

Li Shimin frowned.

"Old Ten, what you did has aroused the desire to compare with others and made them feel uneasy. Isn't that inappropriate?"

Since ancient times, rulers have not wanted their people to worry too much.

Shang Yang proposed the theory that the weaker and more ignorant the people are, the stronger and more stable the country will be.

The people can let it go, but they can't make it known.

Li Shen disagreed.

"Aye, human desires are endless. When people are well fed and well clothed, they will think about sex. Even if my Tang Clothing Shop didn't exist, they would still compete with each other.

Look at the Kunlun slaves that the second-generation disciples bring with them when they go out, and the silks and satins they wear, jade pendants, and scented fans.

It's that bunch of playboys who are jealous of each other in brothels and pleasure boats.

It’s actually nothing for me to make money from their store.

Moreover, they have too much money. If they don’t spend it, how can the money flow into the pockets of ordinary people?

In the end, wouldn’t the copper coins in the Tang Dynasty be becoming less and less?

According to my son's calculations, a large amount of money in the entire Tang Dynasty is now hidden in the vaults of nobles, wealthy families, and wealthy businessmen.

The purpose is to get them to spend their money and put the copper coins into circulation."

Li Shen once asked Wang Hongfu to calculate how many copper coins there were in the Tang Dynasty, and the number shocked Li Shen.

Before Kaiyuan Tongbao was the Wuzhu coin of the Sui Dynasty, which was recycled and recast and put on the market.

In recent years, the imperial court has been producing copper coins because of a shortage of copper coins.

In addition, the number of copper coins secretly produced by the aristocratic families was astonishing.

However, Li Shen discovered that the copper coins circulating in the market were becoming less and less, and they could only be maintained by the imperial court's minting.

At this time, Li Shen knew that there were many wealthy people and they collected all their money.

Li Shen opened a bank to recycle copper coins, but the amount was less than 30%.

So Li Shen thought of luxury goods.

In fact, Li Shen also wanted to invest in stocks or futures, but Li Shen didn't know how to do it.

Li Shen regretted what he learned in school. Was it just learning how to play games in Internet cafes?

After listening to Li Shen's explanation, Li Shimin thought about it carefully and found that it did make some sense.

Even if there was no Tang Clothing Shop, these nobles would always be competing with each other, wondering where to buy a blood coral and invite others to admire it.

I'm going to buy a rare treasure somewhere tomorrow. Everyone, please help me identify it. I'm all showing off.

After thinking it over, Li Shimin sighed. This son was indeed as difficult to deal with as before. He always did things with a purpose.

Making money is just a matter of convenience, but what he is considering is still the Li Tang dynasty.

How could he know that Li Shen was just finding a good excuse to defraud money, and he was using the same excuse that he had used so many times in his previous life.

"Then tell me, why can we upgrade the grade by just changing the door?"

Li Shimin continued to ask.

Li Shen thought for a moment and looked up:

"Aye, I'm giving you an example."

Li Shen poured himself a cup of tea and took a sip. He continued:

"The carriages that the Ji Wangfu's carriage shop produces are used for passengers.

Different from horse-drawn carriages for transporting goods, the carriages for this kind of people are required to have a bright and beautiful appearance, and the material of the carriage can be worse than that of the one for transporting goods.

In particular, the steering bearings we produce ourselves do not need to be as strong as those used to pull goods.

The only thing about the whole car is that it has to look good and have a lot of equipment.

For example, you can sleep in the car, drink tea in the car, it is equipped with a ladder to get into the car, and there are lifting windows like Aye, etc.

The whole car should look majestic, but the materials don’t need to be that good, it just needs to last for ten years.

Otherwise, if it doesn’t get bad, my carriage business will starve to death.”

"What? You actually cut corners? I..."

Li Shimin became anxious when he heard this, because he had spent a lot of money to build this carriage.

"Don't worry, this car is made of the same material as the one I bought. There is no difference at all.

Even better than my son’s car.”

Li Shen quickly explained.

"Well, keep talking."

"Yes, what was I talking about? Ah, yes, materials. Apart from these, the price of my carriage is also ten or a hundred times more expensive than other carriages.

The purpose is to improve the quality of the palace's carriages and distinguish them from those of other carriage companies.

Those who bought the carriage would tell others how good the carriage was without anyone having to say anything.

They will say that it is a great value for money and will study every detail of the vehicle thoroughly to compare it with other horse-drawn carriages.

Even if it's the same thing, they will say it's better than others.

Because if they are not good, then people will say they are fools.

After they continued to explain it to others, we also promoted it in newspapers ourselves.

By then, the carriages of our Prince Ji's Mansion will be of the highest grade in the entire Tang Dynasty, and will be trusted by people all over the world.

Then I can buy some smaller carriage shops.

Let them make their original car, just change the appearance and give it a new name.

They will claim that this is a carriage produced by Prince Ji’s Mansion, and the price will be several times, even dozens of times, the price of their previous carriages.”

(This is necessary for the plot, there is no other intention, please do not make random guesses, thank you for your cooperation.)