Chuan Shu Qi Leng: I own a department store

"It's not that the net profit is not high enough, it's that our tailor shop is not high-end enough."

At first glance, there is only one word difference between high and high-end, but the meanings are completely different.

Everyone focused their attention on Xu Wanning, looking forward to her next words.

Xu Wanning explained: "It is true that you can earn 50 yuan from a piece of clothing. This profit is already quite high. But there are many similar tailor shops in Beijing, and the craftsmanship of many time-honored brands is much better than yours."

"The business seems to be pretty good now. In less than 20 days, we have received six orders. But in fact, the six customers are basically acquaintances or introduced by acquaintances. It is not because of our tailor shop. I came here after hearing the news."

After listening to Xu Wanning's words, Zhang Yuling fell into deep thought.

It seems to be the case.

The first customer was a close friend of her mother. After getting the finished clothes, the aunt was very satisfied, and then introduced two more customers one after another. The next three customers were introduced by two of the aunt's friends. .

Including the clothes she and Mother Lin are currently making, they were also ordered by people they knew.

"Then, how should we change this situation?" Zhang Yuling asked eagerly: "There are only so many acquaintances. After everyone owns a piece of clothing, it is estimated that it will be difficult to come to us for customization. Without the customer source, our The tailor shop can no longer operate. An Ning, do you have any good ideas? "

Of course Xu Wanning has some ideas.

"So as I said just now, our tailor shop is still not high-end enough. If we want to build a reputation, we need a gimmick. For example, the clothes customized by our tailor shop are unique in Beijing. According to the needs of each customer It’s customized based on your body shape and preferences, and no one can wear the same style as her.”

"The net profit of a piece of clothing can reach 50 yuan, which is enough to prove that the people who come to us to customize clothes are basically not short of money. So they can accept a higher price. And once the uniqueness gimmick is accepted by others, , are we still worried about having no business?”

After listening to Xu Wanning's words, Zhang Yuling suddenly realized what she meant by high-end.

To be fair, there are indeed very few people who can accept others wearing the same clothes as themselves, especially those who are rich and powerful.

"But, in this case, we need to customize clothes for each customer, and I'm afraid I won't be able to design it myself."

Xu Wanning put her hand on Zhang Yuling's shoulder and comforted her: "Sister Yuling, you have already denied yourself before we even started doing things. Such thoughts are unacceptable. What's more, since it is exclusive and unique, customers will definitely do the same. Participate, and after the customer puts forward the style and elements they want, you can just polish it a little bit."

From Xu Wanning's words, this matter seems to have become very simple, as long as you put your heart into it, you can do it well.

Zhang Yuling's heart was ready to move.

"Then, let's give it a try?"

"Let's try it. Even if it doesn't work, it doesn't matter. We can continue to make mid-to-high-end clothes."

"Hello, is this a tailor shop for custom-made clothes?"

A few people were talking when someone outside the door lifted the curtain.

Zhang Yuling hurriedly greeted her: "Yes, our tailor shop will design clothes that are unique to customers based on their needs and preferences. This is the only one in the city, and there will never be any confusion. Do you want it?"

"Unique? Not a hit?" the middle-aged woman said with great interest: "It sounds pretty good. How about you try to make one for me."

"No problem." Zhang Yuling asked the guests to sit down, poured a glass of water for each mother and daughter, took out a ruler, and began to measure the guests' figures.

Xu Wanning wanted to see how Zhang Yuling was doing, so she simply opened the curtain. When she saw the person sitting on the stool holding a water glass and sipping at it, she said in surprise: "Ren Doudou?"

"Comrade Xu Wanning?" After seeing Xu Wanning, Ren Doudou's eyes shone brightly and asked in surprise: "Why are you here? Oh, I see. You must also be making clothes, right? The tailor who can be chosen by you The shop is definitely good. Mom, let’s book it here.”

Ren's mother's eyes wandered back and forth between Xu Wanning and Ren Doudou, looking at them a little.

Ren Doudou gently shook her mother's arm and said coquettishly: "Mom, she is the comrade I mentioned to you before, the comrade who sold me the hair dryer. She has really good taste."

Ren's mother smiled and nodded slightly at Xu Wanning, but said nothing.

Xu Wanning didn't care, and just explained to Ren Doudou: "You misunderstood, I am not here to make clothes. The owner of this tailor shop is one of my sisters, and I came here specifically to see her today. But you can rest assured about her. His craftsmanship is definitely not bad.”

"If you say yes, then it must be okay."

Zhang Yuling has already measured various data for Ren's mother and recorded them one by one in the notebook.

"If you have any favorite elements or favorite styles, you can tell me and I can incorporate them into the style drawings."

Ren's mother thought for a while and said, "I like chrysanthemums. Please show me some chrysanthemums on my clothes."

"chrysanthemum?"

"chrysanthemum?"

Zhang Yuling and Xu Wanning were both surprised.

Ren's mother glanced at Xu Wanning who was making a fuss, then looked sideways at Zhang Yuling and asked, "What's wrong? Isn't it okay?"

"Of course. Do you like daisies? I'll show you some small ones."

"No, I want white chrysanthemums. The petals should be bigger and more eye-catching."

Ren's mother seemed not to notice the expressions on Xu Wanning and Zhang Yuling's faces, and asked, "How long is your production cycle? Is half a month enough? I'm going back to my hometown next month, and I want to go back wearing my new clothes."

"Normally, it can be done in three to five days. But because yours is an exclusive dress tailor-made for you, I will spend some time drawing the style for you to see in advance. If you are satisfied, I will You can start making it now. It may take more than two or three days. But it can definitely be done within a week.”

Ren's mother nodded: "Okay. Make one for my daughter too."

Ren's mother pushed Ren Doudou forward.

Ren Doudou opened her arms so that Zhang Yuling could take her measurements.

After taking the measurements, Ren’s mother asked, “What elements do you want, little comrade?”

Ren Doudou thought for a while and said, "I don't have anything in particular, you just come."

Zhang Yuling wrote it down, and then said: "What kind of fabric do you want to use for clothes? I have a total of four kinds of fabrics for winter clothes."