Chuan Shu Qi Leng: I own a department store

For Qingxin brand skin care products, Xu Wanning not only invested in technology, but also made additional investments.

Although the additional amount she invested was not much, she had invested energy and money. How could she just watch the sales of this skin care product, which had gathered the efforts of several families, not be high?

Therefore, Third Sister Yang and Boss Yang both stopped Boss Yu, fearing that he might say something wrong and offend Xu Wanning again.

Xu Wanning has actually always kept this matter in mind. The reason why she didn't devote her energy to it before was, firstly, the output was not enough, and secondly, she was waiting for a suitable opportunity.

And now, as the year draws to a close, the time has come.

On the phone, Xu Wanning asked Boss Yu: "Our Qingxin brand skin care products are not sold overseas yet, right?"

Boss Yu immediately responded: "Didn't we agree before that we would make the best domestic skin care products in China? That's why I don't sell them overseas."

In fact, the reason for not selling overseas is not only what Mr. Yu said, but there is another major reason, which is that foreign skin care products and cosmetics have already matured. Even if Chinese brand skin care products are exported abroad, the sales volume will not be high.

Because importing and exporting will incur a lot of extra costs, which means that the unit price will increase. Although it is still not as expensive as the selling price abroad, it will lose its competitiveness and sales volume will naturally not be high.

In this case, it would be better to take steady steps to build a name for yourself in China.

"The first step now is to get our Qingxin brand skincare products into major department stores. Remember, it has to be department stores, not supply and marketing cooperatives."

"Why?" Boss Yu didn't quite understand.

After all, most department stores are only found in provincial capitals and larger county towns, while supply and marketing cooperatives can be said to be everywhere.

If we only supply to department stores, sales won't be that high.

"Our skincare products are mid- to high-end products, and a set costs more than 100 yuan. Ordinary people are not willing to spend this much money on them."

Moreover, since you have decided to go for the mid-to-high-end route, you must have the necessary level of style.

Frankly speaking, supply and marketing cooperatives are not suitable for selling skin care product sets that cost hundreds of dollars.

"Also, we should set aside some money to advertise in the newspapers."

"Advertising?"

These three words were particularly unfamiliar to Boss Yu, and it was obvious that he had never heard of them before.

Xu Wanning looked up some information and found out that there was no such thing as television advertising at the time, so she could only advertise in newspapers.

Currently, the most influential newspapers in China are the China Daily and the Beijing Evening News. As long as you occupy even a small space in these two newspapers, you will attract a lot of people's attention.

People tend to follow the crowd and are easily influenced by new things. Such a novel way of advertising will definitely attract many people who are willing to spend the money.

Boss Yu still couldn't quite understand, but after being persuaded by Third Sister Yang and Boss Yang, he decided to follow Xu Wanning's arrangements.

Anyway, it has come to this, and he has no objection.

"If you don't have any objections, I will contact the newspaper to place an advertisement. As for the expenses, I will advance the money and we will talk about it later when we settle the accounts."

"Okay, I'll follow your instructions!"

After hanging up the phone with Boss Yu, Xu Wanning made another call.

As early as when she learned that Qingxin brand skin care products had entered mass production, Xu Wanning had already contacted the newspaper staff through her own connections and even wrote the words for the advertisement, all for this day.

If she didn't have to accompany Lin's mother back to her hometown in Heilongjiang Province, Xu Wanning would even want to spend a huge amount of money to make a TV commercial.

But the expense was too huge, easily costing tens of thousands or even hundreds of thousands of dollars. Before the Qingxin brand skin care products had paid off, Xu Wanning didn't dare to do it rashly.

After all, it is a business done in partnership with others, so you always have to consider other people's feelings.

However, the effect of the newspaper will not be too bad. When she comes back from Heilongjiang Province, she will definitely hear good news.

The next morning, the family set out early for the train station.

Because Xu Wanning had agreed with Xu's mother that she would return to Beijing to celebrate the New Year this year, she did not ask her family to see her off.

Xu Maoying still bought sleeper tickets, but as the year-end approached, tickets were in short supply, so the children didn't have tickets. The four children and three adults squeezed into one and arrived in Heilongjiang Province after a few naps.

When Xu Wanning returned to Heilongjiang Province for the Spring Festival last year, she specifically called President Chen of the commune in advance, and it was Director Sun of the Chunhua Food Factory who drove to the train station to pick her up.

But because of the unpleasantness over the dried rabbit incident, Xu Wanning simply didn't tell anyone this time. After leaving the train station, she called two rickshaws to take them to the station. After several transfers along the way, they finally arrived at Dajiang Village.

After all, Lin's mother was getting old. After sitting in the car for three or four days and being bumpy on the road for so long, when she finally saw the familiar Dajiang Village, she couldn't help but tear up.

Xu Wanning noticed it keenly and asked hurriedly: "Mom, are you feeling unwell?"

It was all her fault. She didn't think it through and made Lin's mother sit in the car for so long.

Mother Lin said hurriedly, "I'm not feeling unwell. I'm in good health! As for me, I just feel indescribable when I think about how old I am and how I can only come back once a year."

The older generation always says that fallen leaves return to their roots. When Lin’s mother was young, she didn’t think it was a big deal, but as she gets older, she can now deeply understand this feeling.

Xu Wanning was rarely silent.

Seeing this, Lin's mother hurriedly said, "Aning, I just said something emotional. I don't have any other thoughts. Don't think too much about it! For me, wherever you are, that's home!"

A family should live together in harmony, no matter in Jing City or in Dajiang Village. As long as the family is reunited, it is better than anything else.

If Lin's mother really had to abandon Lin An, Lin Quan and the children and return to Dajiang Village to live, she would be reluctant to do so.

Because it is approaching the end of the year, every household has started preparing New Year's goods, so the village is much more lively than usual.

The Lin family knew that they would not stay in the village for too long this time, so they did not bring much luggage. Each person only had a small bag with necessary daily necessities and spare clothes.

Just as they approached the village, before Lin's mother could take a good look at her hometown after a year away, she heard someone shouting, "Let me see who's back? Isn't this Lin's sister-in-law?"

Mother Lin smiled lightly, "Yes, it's me. I just came back today and haven't settled anything yet. I'll invite everyone to my house for dinner tomorrow or the day after tomorrow!"

After briefly greeting the villagers, Lin's mother prepared to go home.