To save the music festival, winning the championship is not too much.

Bashu TV has never had a strong presence in China.

Not to mention compared with Mango TV, even compared with South China TV, it is not good enough.

At most, it is compared with the previous East China Satellite TV.

This year, Bashu TV reformed and Cheng Guanpeng came to power. The first thing that changed was the direction of purchasing TV series.

From eating other people's leftover TV series before, to buying the first broadcast rights.

For this reason, Bashu TV has been losing money since January this year.

But since it is a reform, there is no reason to give up halfway.

But the opposite is also true. There has been no improvement in a year, and Cheng Guanpeng is also quite nervous.

November is coming soon, how to write the year-end summary in December?

They did not get the first broadcast rights of "Bright Sword", but after getting the second round of "Bright Sword", the ratings continued to rise, although it was stopped mid-air.

But it finally allowed Cheng Guanpeng to see Xu Xuan's ability.

Another point.

Among the actors Xu Xuan selected this time, the young actor who plays Xiao Jingrui is a regular actor on Bashu TV, so Bashu TV knows more about "Nirvana in Fire".

Although the young actor didn't reveal anything, he would always mention Xu Xuan inadvertently and how amazing this 22-year-old young director was. Sometimes he would even tell his colleagues about Xu Xuan's experience.

Cheng Guanpeng has to make a desperate move this time because it is almost the end of the year and if he does not produce results, his position will not be safe.

"Mango Channel's ratings over the years have surpassed those of its peers across the country. Lao Deng, don't argue with us. Your channel only has idol dramas and Korean dramas~" Cheng Guanpeng said with a smile.

Deng Youchen also smiled and said nothing. Everyone knew him, so there was no need to create barriers because of a drama.

Cheng Guanpeng looked at Xu Xuan: "Our Bashu TV has no money this year. We will definitely not be able to come up with 500 million."

Zhou Xianhong and several other TV stations couldn't help but roll their eyes.

You can't even pay for the movie, so why are you so stupid?

However, Xu Xuan was not in a hurry, but waited for Cheng Guanpeng's next words.

Cheng Guanpeng looked at Xu Xuan seriously: "Bashu TV must make a sprint in the remaining two months. Anyway, it is the rhythm of losing money. In the remaining two months, it doesn't matter whether we make money or not. Therefore, our Bashu TV The only sincerity we can show is the advertising share.”

""Nirvana in Fire" was first broadcast to our Bashu TV. Bashu TV will not charge any advertising fees. All we want is the ratings!" Cheng Guanpeng said categorically.

Everyone in the room was stunned.

Is there anyone like you who grabs film sources?

All advertising fees go to the producer?

What does the TV station eat?

But Cheng Guanpeng was right.

If the ratings of Bashu TV can no longer be improved, the entire staff of the TV station will have no food to eat.

But as long as the ratings go up, there is no need to worry about not having ads.

You have to know that the advertisements that have been played before the broadcast of Langya Bang can still be placed. These are the income of Bashu TV.

In other words, if Bashu TV wants to make money, it can only earn the advertising fees before and after the start of "Nirvana in Fire", and the advertising fees at the beginning, end and middle of the entire series will be given to Future Entertainment.

How much courage does this require? How united does a team need to be to make this decision?

No doubt about it.

"Nirvana in Fire" was taken away by Bashu TV.

After signing the contract, Xu Xuan said: "Actually, after the show is broadcast, your station can organize a talk show, such as inviting actors who participated in Nirvana in Fire to talk about interesting things about Nirvana in Fire."

Xu Xuan took away all the advertising money, and he would definitely reciprocate the favor, so he also wanted to give him a chance to eat.

Cheng Guanpeng's eyes lit up when he heard this: "It's like a program like "The Talk"?"

Xu Xuan smiled and nodded: "In addition to inviting actors from Nirvana in Fire, you can also invite actors from current popular TV series, singers, etc. These are all negotiable."

It’s not that there are no such variety shows in this time and space, but there are very few.

Therefore, it is an opportunity for Bashu TV to develop talk programs at this time.

Cheng Guanpeng left Future Entertainment happily, while Xu Xuan returned to the office, finally breathing a sigh of relief.

In the next two days, the Internet was abuzz.

CCTV's propaganda is still very powerful.

"King of Shang Zhou", an annual drama, was bombarded with one or eight sets of advertisements by CCTV, and its popularity continued to rise.

Not to be outdone, Bashu TV directly promoted Xu Xuan's new drama and widely advertised that it would premiere on November [-]nd.

CCTV is even more awesome. It previously announced that it would be broadcast in early November. After seeing Bashu TV’s advertisement, it also directly announced that it would also be broadcast on November [-]nd.

I just want to fight you in the ring!

How could CCTV be cowardly in a fight with a provincial satellite TV?

Moreover, this incident was also caused by Xu Xuan's offense against Dong Yunchao.

Therefore, CCTV cannot miss the opportunity to suppress Xu Xuan's TV series.

Bashu TV is not afraid, because they have known for a long time that if they get "Nirvana in Fire", they will inevitably go to war with CCTV.

Therefore, the public relations departments of both parties bombarded with various advertisements.

"What the hell, am I right? Bashu TV is going to fight with CCTV?"

"What are you talking about? This is obviously my brother Xuan who wants to fight CCTV!"

"I told you last month that Xu Xuan wants CCTV, but you still don't believe it! Believe it now!"

"No, who gave him the courage? (Don't mention Yu Youchen) and CCTV Hard Steel? Mango Channel doesn't have this ability, right?"

"Let me tell you some data."

"Bashu TV: From 0.6 a.m. to 1.1 p.m., the average ratings are 1.3%; from [-] p.m. to [-] p.m., the average ratings are [-]%; from [-] p.m. to early morning, the average ratings are [-]%!"

"Then here's the question. During the eight o'clock prime time slot, Bashu TV's average ratings this year has been 1.7%!"

"Come on, get on the CCTV ratings!"

"CCTV's average ratings for the whole day are 15%, and the average ratings for prime time this year are 22.1%!"

"Ha~ Everyone understands now!"

"Damn it, the difference is more than ten times!"

"I'm really convinced, Bashu TV is as stubborn as Xu Xuan!"

"Nima, this is the end of Future Entertainment. "Bright Sword" was broadcast on CCTV last month, and the ratings were as high as 9%, even though it was a late-night show."

"Hey, "Bright Sword" was deleted by CCTV."

"No, how dare Xu Xuan? Are you not seeking death with CCTV Hard Steel?"

"I heard that the total investment in Langya Bang is almost 3000 million!"

"Xu Xuan is so rich!"

"The director of "The King of Shang Zhou" is Gu Qingfeng, right? A small director who has only filmed one TV series, and an international director, I don't need to tell you how to choose?"

"There is definitely something wrong with Xu Xuan's brain circuit!"

While netizens were discussing it, some actors and public celebrities also began to jump out.

If we don't suppress Xu Xuan at this time, how can we be worthy of the aggrieved Xu Xuan felt when he complained about him before.

Therefore, the first one who jumped out was Mao Haijiang!