Let you build cars, and you will be happy to produce them?

The atmosphere in the Great Wall Conference Room was a bit solemn at this time.

Wei Changzheng, who is already in his 50s, looked seriously at every Great Wall executive present.

The executives who were swept by his gaze did not dare to look at each other and lowered their heads.

"Can anyone tell me why Wuling's new car is the same mini car as our Euler's new car Kitty, and even has the same price, but... a car worth 3 yuan can have a range of 300 kilometers."

"And our car, which is going to be sold for more than 4 yuan, only has a range of 120 kilometers!!"

"How did you conduct your previous market research?"

"Didn't you swear to me before that Wuling's new cars only have a range of 100 kilometers at most?"

Wei Changzheng is very angry now.

Really angry.

He had actually noticed it as early as when Wuling announced the two ice cream cars.

Because Great Wall's Euler brand is also going to launch a cheap micro-level pure electric car.

The selling price is positioned between 4 and 7.

In the mini car market, only two Japanese car companies, Honda and Toyota, have done it before.

Biadi has done it before, the famous F egg.

There is also Ricky QQ.

The market feedback is actually very good, but those cars are all traditional fuel vehicles.

Among new energy models, other car companies are developing A-class, B-class, and SUV models.

However, Great Wall took a different approach. After careful consideration, it decided to develop the mini car market for pure electric vehicles.

Euler Kitty is a mini car the same size as Wuling Ice Cream.

When he first discovered that Wuling also made this kind of model, Wei Changzheng specially asked someone to investigate.

Various news about Wuling Ice Cream.

Because Wuling Ice Cream will be launched at the Imperial Auto Show, and Euler Kitty will also be launched at the Imperial Auto Show.

With the emergence of the same competing models, even if the opponent is a small car company like Wuling, Wei Changzheng has to carefully investigate the opponent's information.

To be prepared.

But Great Wall executives, after investigating, gave him a piece of information.

Wuling Ice Cream has a battery life of about 100 kilometers and a price of at least 5 yuan. Moreover, this car has no technical content and is completely uncompetitive with the Euler Kitten.

Moreover, the Euler Kitty has not been made public before, and Great Wall is preparing to surprise the market.

But it's better now.

Euler Kitty hasn't been released yet, but Wuling Ice Cream has already received orders for 10 units.

Wei Changzheng is so angry.

He directly asked people to remove the Euler kitten that was originally going to be exposed from the auto show in the shortest possible time.

release?

Post a hammer.

Wuling sells it for RMB 3 and has a range of 300 kilometers.

Why are you comparing yourself to others? If you publish it, aren’t you humiliating yourself?

"If I hadn't known the news earlier today, you idiots would have released the Euler kitten."

"At that time, our Great Wall will become the laughing stock of our colleagues."

"That guy named Wang, Biadi, doesn't know how to laugh at me."

As one of the three dominant domestic private car companies, Great Wall is proud.

Wei Changzheng would never allow it, and the Great Wall would become the laughing stock of his colleagues.

Especially Bia Didi, who had a very unhappy relationship with Great Wall recently due to some things.

But he is always looking for opportunities to ridicule the Great Wall overtly and covertly.

"Mr. Wei, this is an oversight on my part. Please forgive me. Our top priority now is to come up with a remedial strategy."

The president of Euler brand is Chen Feng.

No matter whose fault it is, he will definitely bear the final blame.

"Remedy? How to remedy it now?"

"Tell me, how to remedy it?"

Wei Changzheng snorted coldly and tapped his fingers on the table: "Can any of you make me a car that costs more than 2 yuan and has a range of 300 kilometers?"

"As long as you can do it, we can remedy it."

Wei Changzheng doesn't want to make amends, he definitely does.

But how to remedy it.

Great Wall simply cannot make a car that costs more than 2 yuan and can run 300 kilometers.

Even if the cruising range of this car is very low, it can't be achieved.

The cost price of the battery is right there.

"The plan to launch the Euler kitten has been temporarily cancelled."

"The focus of recent publicity is mainly on tanks and H-series Haval."

I originally wanted to make the Euler brand an instant hit with the help of the Little Cat car, but I encountered a pervert like Wuling.

Wei Changzheng didn't dare to fight the opponent at all.

"Also, think of a way immediately to get me a few Wuling cars and let the energy department study their batteries."

He also watched Wuling's special press conference recorded by others today.

Although it seems like a farce, it is undeniable that Wuling's solid-state battery is definitely a good thing.

Wei Changzheng's intuition told him that the price of Wuling ice cream was so low, and it had a lot to do with that battery.

"Yes, Mr. Wei."

"Ok."

Executives were afraid to say anything.

"Okay, let's continue talking about the tank brand. Do you have any solutions to the recent things that BYD has done?"

Euler's matter is not actually what bothers Wei Changzheng the most.

After all, Euler is a new brand to him, and it was created to get double points.

Although the first car is almost dead before it is released, other models that will be released in the future will also be sold.

What really made him irritated was the recent incident involving the tank brand owned by Great Wall.

Great Wall has launched a pure hardcore off-road vehicle called Tank 300. It is popular all over the Internet and sales are booming.

Last year, in the first year of its launch, more than 10,000 units were sold.

In the pure hardcore off-road vehicle market, this sales volume is no exaggeration to say that it dwarfs all its peers around the world.

Even, because of the appearance of Tank 300.

The Wrangler, the former off-road king, was directly dismounted, and the Prado that some people used to kneel down could not be sold, so it had to be discontinued and replaced.

Anyone who is familiar with Japanese cars knows that Japanese cars will never be updated until they are no longer sold.

Prado has been domineering in the domestic off-road world for decades without much change.

It was not until the appearance of the Tank 300 that it was redesigned, overhauled and upgraded.

But even so, it's useless. A 20 tank 300, with its price and strength, can defeat its opponents in this field.

Rely on the success of one model.

The Great Wall tasted the sweetness, and subsequently started to develop tanks 400,500,600, 900, [-], until [-],

The second model to be launched is the 500.

The sales volume of this car is also very good.

Originally, Great Wall thought that it could dominate the world in the field of off-road vehicles by relying on its tank brand.

Unexpectedly, a disruptor appeared recently.

Biadi!

BYD, which has been researching new energy sources, saw that pure hardcore off-road vehicles were so easy to sell, so it also started to develop this market.

At the beginning, there were two new luxury car brands to look up to.

Released a U8 off-road vehicle, positioned as a million-level luxury vehicle.

Originally, Wei Changzheng didn't care about this car. After all, its positioning was different.

But later, BYD actually launched a Fangbao brand.

The first car to be launched is called Leopard 5.

As we all know, Leopard 5 is also the name of a tank, and this tank is known as the tank killer and specializes in hunting other tanks.

What does this mean?

Isn't this just for the Great Wall?

Before BYD launched the Yangwang and Fangbao brands, Great Wall and BYD were very unhappy because of many things.

Now the other party is preparing to grab the market share that Great Wall relies on for its survival.

From Wei Changzheng's point of view, this was a fight to the death situation.

But he was actually panicked because BYD's new energy technology was too powerful.

Great Wall's traditional fuel engine technology is better, and the new energy engine can only build a PHEV. Compared with BYD, Great Wall's technology is not even a bit worse.

In the current market environment, new energy hybrid models will definitely sell better than pure fuel vehicles.

This is the truth.

But in terms of technology, Great Wall cannot compare with its opponent.

Old Wei was also angry, but he had no choice but to find a way to deal with it.

Today's meeting is mainly to discuss this matter and how to deal with the menacing Biadi.

"Mr. Wei, I think we might as well upgrade the Tank 300 and make a PHEV version."

An executive suggested.

"No, our PHEV technology is on a transverse platform, and the Tank 300 is on a longitudinal engine platform, so it doesn't match."

"Then how about we make a pure electric version. Now many people say that we cost 300 yuan for gas. The same goes for the city version. They just want a car body. If we make a pure electric version, I think it should be able to seize the market. Less market.”

Everyone started to make suggestions, and Lao Wei actually thought so in his heart.

But the next moment, he sighed: "But our battery technology and hybrid technology are really not good."

At this moment, a senior executive suddenly said something.

"Mr. Wei, is there a possibility that... if Wuling's solid-state batteries are really good, can we cooperate with Wuling?"