Let you build cars, and you will be happy to produce them?

imperial capital.

Mercedes-Benz headquarters.

"Mr. Yan, have you heard that Wuling Motors is going to participate in the Imperial Capital Auto Show and release a new car?"

Li Yue has been very busy recently. As Yan Qing's secretary, he has no work arrangements after Yan Qing was sidelined.

She didn't have much to do.

I can only watch Mary acting like a monster in the sales department every day.

But fortunately, Li Yue is still very happy that he still gets his salary.

Every day when I have nothing to do, I just go to Yan Qing to inquire about various news, and let her know the gossip.

No, as soon as he arrived at the company in the morning, Li Yue heard his colleagues talking about Wuling Motors' participation in the Imperial Auto Show.

"Wuling?"

Yan Qing was stunned when he heard this: "That bastard did it pretty fast, but how did you know?"

"Hey, Mr. Yan, you may not know that Hans asked the legal department to sue Wuling some time ago, and he lost the lawsuit in the end."

"Later, the case was appealed again, and the next hearing is said to be at the Imperial Court."

"I heard that Hans was scolded by Mr. Zetsche because he lost the lawsuit. Just now I heard someone from the president's office say that Hans actually asked BAIC to arrange Wuling's booth at the Imperial Auto Show next to Mercedes-Benz. .”

"Mr. Yan, tell me, what is Hans's plan?"

What the hell idea?

Yan Qing thought with her toes, knowing that Hans would definitely take the opportunity to cause trouble.

"We don't know yet what he plans to do, but arranging Wuling's booth next to Mercedes-Benz is definitely not a good idea."

Based on Yan Qing's understanding of Hans, he was an extremely petty person who was determined to retaliate against others.

"Hehe, Mr. Yan, actually, I think... Wuling's chairman is super handsome."

"What, are you a nymphomaniac?"

Yan Qing sneered: "Why don't I fire you and you go to Wuling to work as a secretary for someone else."

Li Yue quickly expressed his attitude: "No, I am the most loyal to you, hehe..."

Yan Qing was then satisfied: "You are the only one with a poor mouth and no job, so you are so idle?"

Li Yue nodded boredly: "No, no one has notified me of any work now."

"Oh, and you, Mr. Yan."

Yan Qing was also helpless, even though she was nominally the general manager of the sales department.

But now in the sales department, she is the most idle person.

"By the way, Mr. Yan, Mary has completely changed your sales strategy recently."

"She has held four Internet-wide car media conferences in the past few months. It is said that all the big Vs, Internet celebrities, and car media have been invited by her."

"Then these people have been promoting our new E-class, and sales seemed to be pretty good last month."

Li Yue's words made Yan Qing very irritated.

"Forget it, don't talk about this. It's okay anyway. We'd better go to the Imperial Capital Auto Show in a few days."

"That's fine too."

……

The auto show is less than ten days away.

Although Qin Hao knew that Mercedes-Benz and BMW were going to cause trouble, it didn't matter.

He wasn't panicking at all.

In the Wuling factory, Qin Hao is discussing with Lu Tingsheng the warm-up exposure before the new car is launched.

Any manufacturer will bombard a new car with information before it is launched on the market.

It is also commonly known as early exposure.

This is good for putting the vehicle on the market for sale.

The routine of most car companies is to find the media and let these media catch the rumors and say that a certain brand has launched a blockbuster new car.

This car is said to be enough to beat BBA, rival Rolls-Royce, and crush performance supercars.

Anyway, whatever you say is awesome, just say it. The purpose is to attract people to this car.

Build momentum for the vehicle in advance and increase its popularity.

Even if it succeeds.

As for the actual car after it was launched, there was even more overwhelming publicity.

This Internet celebrity recommended it, that car media kneeled down and licked it, or it was a certain user who successfully picked up the car before it was launched on the market, and felt extremely happy after using it.

Anyway, after the listing, it will definitely be a big hit on the entire Internet.

Consumers who don't know the truth are bombarded by this kind of spam information and lose their judgment standards, so they buy this car in confusion.

then……

If the sales are good enough, then keep increasing the promotion efforts.

Find Internet celebrities all over the Internet to promote and flatter you every day.

Among them, the most typical one is a certain Lixiang Automobile who wishes to remain anonymous.

"Well, I think the idea of ​​making a fortune in this way is very good."

In the past few days, Qin Hao has been thinking about the various publicity tricks used by his peers.

In the Internet era, car companies want to sell cars.

Then let people know how good your car is.

The fragrance of wine is also afraid of the deep alley.

Qin Hao can guarantee that Wuling's cars are absolutely good.

But Wuling is now in the deepest alley. If you don't publicize it, others won't know how good your car is.

"Lao Lu, look at the publicity tactics I'm thinking of here, they're very good."

"This future one is not bad either."

"In comparison, if you look at the Great Wall, Ricky has stretched his hips."

"Liji has a lot of money. Every new car or model update is exposed on the Internet. It is all made with money."

Lu Tingsheng understands this deeply.

And expressed envy.

"Mr. Qin, when will we be able to spend billions every year on publicity? It's so fun to spend this kind of money."

As a sales manager, Lu Tingsheng really wanted to experience what it was like to spend so much money on publicity.

"Well, there will be a day, as long as you work hard."

Qin Hao pouted.

Do you think I don't want to?

As long as you work hard, I, the boss, will definitely let you experience that feeling when I become rich.

"Hey, Mr. Qin, how are we going to promote this time?"

"Of course we have to spend money and promote it as much as possible."

After all, it is Wuling’s first new car.

This must be well publicized.

"Then how do we define a new car?"

Generally, when a new car is launched, a positioning will be made for the car.

For example, the most luxurious A-class car, the ultra-luxurious B-class car, or the leader of hardcore off-road vehicles.

"Well... our cars are for the masses. As small cars, we define them as the first car for young people."

For a cheap car, if you talk about luxury and comfort, that would be a bit much.

No matter how shameless you are, you can't publicize it like that.

"This is good, so what are our two new cars called?"

Two new cars are about to be launched, but their names have not yet been decided.

In the end, Qin Hao had to make the final decision on this matter. It was just a name anyway, and it must have been decided by the boss.

"You haven't decided on a name yet?"

Qin Hao was speechless.

There are so many of you, but the name has not been decided yet.

How did you do it?

"Mr. Qin, aren't we thinking that you have to decide the name of Wuling's first car?"

Lu Tingsheng's flattery made Qin Hao deeply agree.

"Hmm, that seems to be the case. Let's do it. Our new car is called Ice Cream."

In the previous life, this car was called Wuling Hongguang miniev.

That's because the Wuling Hongguang series of vans are well-known to every household.

But there is no such van in this world.

A compact new car must have a cute name.

Ice cream, what a great name.

"Uh, Mr. Qin, are you sure you want to call me this name?"

Wuling's new car is called Ice Cream. Anyone who has heard this will know that it means BMW.

"That's the name." Qin Hao decided.

He just wants to disgust BMW and make the other person want to vomit when they see this car.

"Okay, but what about our two cars? Can't we both have the same name?"

There are two models of the new car, and their appearance is completely different.

Qin Hao thought for a moment and then said: "We have to distinguish them. Let's call one ice cream CN and the other ice cream M."