Let you build cars, and you will be happy to produce them?

Chapter 205 Li Ji: I feel uncomfortable, I feel so uncomfortable!

Liji headquarters.

Boss Liji was very angry at this time, very angry.

Liji was well prepared for this auto show this time.

Lige’s new Galaxy series cars will be launched as Li Ji’s most important product this year.

The new Galaxy series cars are priced in the RMB 15-20 range.

However, at this juncture, Wuling announced its new car plan, with a price range of 15-20 yuan.

As for why Wuling launched this new car, Liji’s boss also guessed the reason.

It was definitely the last time that the country came forward and united with major car companies to force Wuling to sign a no-price agreement, which made Qin Hao very angry.

So I simply bought this new car at a low price.

Later, feeling threatened, Liji's boss teamed up with BYD to find a way to get him checked for new cars.

The result was that both of them were killed. Unexpectedly.

Wuling was only stuck for a day or two, and it turned around and became a brand under FAW.

became a state-owned enterprise.

Then, at this auto show, the price of Wuling Chitu’s new car made both Liji and BYD look ugly.

"This little bastard is deliberately seeking revenge. He must have known about it. Last time, it was me and Biaidi who blocked us from behind."

The Wuling Red Rabbit starts at RMB 15, and orders exceeded 15 units in 5 minutes.

This number will certainly continue to increase.

Maybe we can sell hundreds of thousands of units in a day.

Boss Liji is so envious.

But there is nothing you can do about envy. The price of Wuling's new car has directly driven all car companies to the point of gritting their teeth.

The Wuling Red Rabbit with a range of 1000 kilometers starts at 15 yuan.

LiGe’s new model, the Galaxy EC7, launched at the end of the year, has a pure electric range of 700 kilometers, which seems to be about the same, but Wuling’s range is poor.

Liji's battery life is a bit watery.

After testing by Liji’s internal engineers, the actual battery life of the Galaxy EC7 can now reach more than 400 points in winter.

This is because the temperature is low in winter, and the performance of the battery is greatly affected.

If it's summer, the actual battery life should be more than 500 miles, nearly 600 kilometers.

Falsely marking battery life is a common method used by domestic automobile manufacturers today.

If everyone does this, no one will have a problem.

But when one day a troublemaker comes out, there will be a problem.

Wuling's solid-state batteries are like a dimensionality reduction attack, killing all car companies with blood.

Especially those companies that specialize in energy batteries, such as Ningde.

It was so prosperous in the past few years, but since Wuling solid-state batteries came out, the current share price of Ningde has almost halved, although many domestically produced cars still use Ningde batteries.

But the price is different.

Ningde's batteries cannot be charged as high as before, and there are also various conditions that make car companies sick.

In a sense,

The emergence of solid-state batteries is a good thing for other car companies.

Because the cost of batteries has dropped.

But the emergence of Wuling Red Rabbit is a bad thing for all current car companies.

Because the price of Wuling Red Rabbit is RMB 15, it has hit almost all brands, whether domestic or joint venture brands.

Almost all the best-selling models of all brands are in this price range.

Toyota's Camry, Honda's Accord, Volkswagen Sagitar, Magotan, Passat, etc.

Domestic Lige's Xingyue, BYD's Song series models, Changan's UNI series models, etc...

The price range of these models is all 15-20.

They are all the most profitable models of major car companies.

The main sales prices of these models by joint venture brands are almost all around 18-20.

Originally, the price of these cars was more than 20.

Later, because of the Wuling Lightning and Tesla Edamame 3, these car companies had to lower their prices, otherwise they would not be able to sell them at all.

The main price of domestic brands is around 15.

nowadays.

The emergence of Wuling Red Rabbit, with a price of 15, directly made it impossible to sell domestic brand cars.

As for those joint venture brand models priced at RMB 18 to RMB 20, there is no need to think about the possibility of selling them later.

"Chairman, what price should we set for our new car Galaxy EC7?"

The sales general manager of Liji found the boss.

"The cost control of our car can be reduced to 14 yuan at most. This still includes state subsidies and does not include taxes. But we can't sell it for 14 yuan. There is also the dealer's profit and tax money. .”

"I did the math. Even if we sell it at the lowest unprofitable price, we still have to sell 14 units."

"Uh……"

The general manager actually wanted to say that he would sell it even at a price of 14.

This car must be finished, because Wuling Red Rabbit is so popular now.

"Chairman, my suggestion is to store our new cars first and wait a year before releasing them. This is the best result."

The sales manager gave his own advice.

If you go to fight Wuling Red Rabbit now, there will be no other outcome but death.

When a car company develops a new car, it can easily cost billions.

If a new car hits the market as soon as it is launched, the loss will be too great.

It is better to simply seal it up, update and iterate the vehicle technology, and then compete with Wuling.

"I'm not reconciled!!"

"Sealing it up, doesn't this just tell Qin Hao that I, Li Ji, am afraid?"

Boss Liji’s face was full of struggle.

As a veteran in the automobile industry, he never thought that one day he would be forced to not even release a new car.

especially,

It's still Wuling, a car company that I once looked down upon.

Moreover, there are still irreconcilable conflicts between the two parties.

When he and Biadi worked together to make small moves to restrict the review of Wuling's new cars, the hatred between the two parties was forged.

Qin Hao must know that Liji and Bia Didi are behind this.

"If we also remove a lot of useless configurations and lower the price, can we make the cost less than 13?"

"When the time comes, we can sell the new car for more than 14 yuan, and we can sell it for a little profit. Anyway, we still have financial loans and later maintenance money to earn."

Liji CEO asked the sales manager.

The sales manager smiled bitterly and said: "Chairman, it's useless. We will lower the configuration. What's more, unless the price of our Galaxy EC7 can be reduced to about 12, there is nothing we can do."

Lowering it to 12, taking the low-end route completely, it may be possible to rush out and even become a hit.

But that's simply not possible.

"This bastard, with the price of the new car, he must be deliberately trying to get back at me."

"He is going to destroy the product lines of Liji and BYD."

"Our two mid- to low-end models cannot be sold at all."

Boss Liji also guessed Qin Hao's intention.

Even Liji’s quality control can only achieve the cost of the Galaxy EC7 model, which is more than 14.

He does not believe that the cost of Wuling Red Rabbit will be lower than that of Galaxy EC7.

"This bastard, Wuling Red Rabbit definitely doesn't make money either. He is just disgusting."

The boss of Liji concluded that Wuling Chitu was not profitable either.

Because among domestic car companies, Li Ji considers itself second when it comes to cost control, and no one dares to say it is first.

Even BYD cannot compare with Liji in terms of cost control.

"Injure the enemy by one thousand and injure yourself by eight hundred, right? You little bastard, just wait for me!!"

"Save the new car for storage. I'll go find BYD later. I don't believe it. Even if I spend money, I can't get a battery the same as Wuling's."