Rebirth: 1977

Tong Dakai's clothing business originally only made foreign trade clothing orders through the clothing factory in Ye Tianshui.

He has his own sales channels abroad to help him sell in bulk.

Each batch of orders is for several thousand pieces, up to 10,000 pieces.

Our domestic production cost is about fifteen yuan per piece. When sold abroad, it is about ten yuan per piece - Y pounds. When the quantity is large, the profit is also very considerable.

The clothes produced in this way are all the same in style and fabric.

The only difference is the size.

People who buy them basically wear them as work clothes or home clothes.

Real cotton, in the eyes of foreigners, is 'cheap and good quality' and is particularly comfortable to wear.

Europeans are tall, so there is a unified size standard in the clothing industry, called 'European size'.

With the implementation of the policy of reform and opening up, competition for foreign trade clothing orders has become increasingly fierce.

The key is that the threshold for entering this industry is low. Many private business owners can get orders as long as they have a good relationship with foreign trade companies.

There are more and more garment factories, but there are still so many foreign trade orders, and the market's 'supply' and 'demand' are gradually becoming unbalanced.

Foreign businessmen saw an opportunity and began to lower prices.

Foreign trade companies have strict requirements on small businesses, driving prices down and down again.

The foreign trade clothing industry has begun to have disorderly and vicious competition, making the profit margins in foreign trade orders smaller and smaller.

If Ye Tianshui continues to make foreign trade orders, it will no longer be profitable.

When he opened the factory, he just prepared a transition opportunity and placed a few orders for Tong Dakai.

Through the relationship with Xiang Ming, he took on some processing business. In Ye Tianshui's eyes, the profit he made was just a small profit.

Now, as the domestic economy slowly recovers and the market opportunity has matured, Ye Tianshui proposes to cooperate with the Tong brothers to create his own clothing brand.

Creating a clothing brand is Ye Tianshui's real goal in opening a clothing factory.

It takes a long time to create a clothing brand, successfully promote it in the market, and reap benefits.

In the process, Ye Tianshui arranged for his own garment factory to produce company work clothes, as well as uniforms for special industries.

There are currently very few companies competing in this area. To get orders, you need connections and relationships.

These fixed garment production businesses, with considerable profits, turned out to be the pockets of the old state-owned garment factories and large collective factories.

Now, Ye Tianshui has intercepted the business from the source, and he has an absolute advantage in this regard.

Ye Tianshui knows the direction of this market. This wave of business will earn dividends for two to three years.

When others understand, the competition for orders in this business will also be fierce.

Prior to this, Ye Tianshui calculated that the brand clothing they created would be the first to occupy the market.

After all, for any product in this market, one step ahead means taking advantage of every step.

Everything Ye Tianshui does is to be one step ahead and rely on his prediction of the market.

The investment goal is stable, accurate and ruthless.

"Mr. Ye, are you sure we will make women's clothing?"

Tong Dakai carefully determined Ye Tianshui's attitude.

The Tong brothers have made the biggest pot of gold in their lives by following Ye Tianshui.

He gave full trust to the investment plan proposed by Ye Tianshui.

"Yes, we specialize in women's clothing. We must be willing to spend money and hire the best clothing designers."

Ye Tianshui once heard a saying that a woman's wardrobe is always lacking one piece of clothing.

“There are manufacturers of accessories needed for clothing in our industrial park.

Brother Tong, you need to find a supplier for fabrics. "

Tong Dakai nodded repeatedly:

"You can leave all these things to me, don't worry."

Ye Tianshui: "I have an idea, can you guys take a look?

We focus on the high-end market. I am not familiar with foreign markets. I will not interfere with how you promote it.

Domestically, I suggest that our high-end clothing enter shopping malls in major cities and set up specialty stores for sale.

Do some necessary advertising.

In addition, we will choose lower-priced fabrics to reduce production costs, produce the same style of clothing ourselves, and go to the Yangcheng Clothing Wholesale Market.

People all over the country buy wholesale.

We don't need others to imitate our styles. We make our own 'high imitations', and clothes of this quality are sold in individual stores in the market. "

"Is this okay?"

Tong Dawei asked doubtfully.

"You can try it for a while and see the market feedback."

Ye Tianshui said calmly.

In fact, he knew in his heart that as long as his clothes sold well in shopping malls and were welcomed by the market, many clothing factories would imitate them.

This is our country's most distinctive 'market economy'.

"What you say makes sense if you think about it carefully. The consumer groups in the market are roughly divided into three categories.

Being accustomed to high consumption, she is only willing to buy in specialty stores in shopping malls.

Most people, who want to be satisfied with their purchases and save some money at the same time, like to go to small stores to make selections.

Also, if the economic conditions are really poor, they will go to street stalls to buy.

Mr. Ye, in this way, we are equivalent to taking a share of the mid-range market. "

Tong Dakai strongly agreed with Ye Tianshui's proposal.

Ye Tianshui smiled. What he didn't say was that the mid-range market for 'high imitation' products would be bigger and the profits would be better.

Why are clothes so expensive when they enter shopping malls?

About 30% of the fees charged by shopping malls are all passed on to consumers.

"Now that we have agreed, let's settle it. All the subsequent procedures will be handled by Brother Tong.

Our estimated initial investment amount was one million, and I held 40% of the shares. I transferred 400,000 to our public account.

If additional funds are needed later, I will allocate them. "

The next morning, Ding Dakun came to Ye Tianshui in a hurry:

"Xiao Shui--Mr. Ye, I'm sorry, do you have time to visit my mother-in-law?"

Ye Tianshui, who was just about to go out, was startled when he heard it. He jumped out of the car and asked hurriedly:

"Uncle Ding, what's wrong with Grandma Ding?"

"It's not a big deal, it's just that my mother-in-law has been so sick that she couldn't get out of bed since she arrived at my brother's house the day before yesterday.

The doctor couldn't find anything wrong.

I just wonder, is my mother too tired?

You have lived together for such a long time, will she come back full of energy when she sees you? "

Ding Dakun wanted to call Ye Tianshui yesterday, but his brother Ding Dafu kept stopping him.

But now another day has passed, and Grandma Ding is still weak, listless, and has loss of appetite. He is worried and calls Ye Tianshui on his own initiative.

Hua Zilan got off the car, "Xiao Shui, why don't you go and take a look? It doesn't matter if we go to the hospital later."

The two children were lying on the window watching, their little hands patting the glass.

It was agreed today that the couple would take their child to the hospital for a physical examination, and then get the child's birth certificate to apply for household registration.

Ye Tianshui thought about Ding Dafu going to the Overseas Chinese Federation Office to complete the formalities, and he felt uneasy in his heart.

He didn't even mention this to Zi Lan, he just kept it in his mind.

"Uncle Ding, since the doctor said that Grandma Ding has no other illnesses, she must be tired from traveling and traveling.

You should prepare some soft and glutinous food for her and give her a good rest for two days and she should be fine.

I have to go out now for something. When I come back, I will go see Grandma Ding. "

Ye Tianshui pointed at the child in the car and said apologetically.

Ding Dakun was a little embarrassed:

"Oh, I'm sorry, I'm confused because I care. The doctor said my mother was tired.

Then you go do some errands first and come back when you have time. "