Explosive shooting at full level at the beginning, the arrival of the British Emperor Star

The day before Arsenal's new season began, Sun Ke and Barnett sat in the office at Colney's training base.

They are surrounded by many senior Arsenal officials, including head coach Arsene Wenger.

On the TV in the conference room, both Kroenke and Usmanov appeared on the screen.

In order to complete the contract renewal of the head coach and core players, almost all Arsenal's top executives sat in the conference room.

Big boss Kroenke has made a decision to end this soap opera today no matter what.

If Sun Ke's contract extension cannot be completed, Arsenal is likely to lose its meritorious coach Arsene Wenger.

Although such an outcome will most likely not happen, the possibility exists.

There are less than forty days left before the start of the new season. If Arsenal loses its head coach and captain one after another, the club will activate an emergency plan to ensure the smooth operation of the team to the greatest extent.

In the conference room, Barnett and Wenger were exchanging views on the French Ligue 1 player market, and Sun Ke was communicating with Sun's father on his mobile phone to see if he could get some money out of Arsenal's lineup.

On the big screen, Usmanov was giving work instructions to employees. Kroenke signed three documents in just ten minutes and made a phone call from time to time.

The meeting time was set at nine o'clock, and everyone arrived at the conference room half an hour early.

Seeing the working conditions of the two bosses of the club, Sun Ke could only lament that it is not easy to be the big boss!

Since entering the company in the morning, I have been working on work.

But again, everyone does their part and takes what they deserve.

With five minutes left before nine o'clock, all the employees in Usmanov's conference room left the conference room, and Kroenke signed another document.

The two people looked at their watches almost at the same time, and the microphone icons of both people in the video were turned on at the same time.

The senior management in the conference room here wanted to make an opening statement, but was immediately interrupted by Usmanov: "Gentlemen, our time is precious, so let's avoid the complicated details."

Kroenke immediately answered: "I agree, but please allow me to say a few words."

"Ladies and gentlemen, last season the club achieved great results and each of us wants to continue that momentum."

"So here we are today, keeping the best head coach and the best players in the world with the highest possible contract extension."

"Our interests are aligned and everyone is happy at this club."

"Our goal is to make Arsenal the best club in the world, so I need to keep my best players."

"Today we have only one purpose, and that is to complete the contract renewals of Arsene and Sun Ke."

"Now we need to agree on the main terms, please get started."

As soon as the boss finished speaking, staff began to read out Sun Ke's terms one by one.

"The weekly salary is 45 pounds, and the contract extension period is five years."

After reading this sentence, the staff immediately looked at Sun Ke and Barnett.

Barnett and Sun Ke made eye contact for a moment, and then said: "I agree for the time being, but this is not the biggest difference."

The staff continued: "The signing fee is fifty million pounds, and the annual payment is ten million pounds."

Barnett deadpanned: "Please go ahead."

The staff continued: "Sun Ke owns 100% of his personal image rights. If the club uses the product income of the player's image rights alone, the player will receive 80% of the profits."

Barnett: "Stop, please show me the cost and operating data for commercial supplies."

A senior executive spoke immediately in the conference room, and a staff member handed out copies stamped with the company's seal to Sun Ke and Barnett.

Seeing the data, Sun Ke almost blurted out "F*ck".

It's so dark!

The retail price of an Arsenal shirt is £60, of which the cost is £7, including materials, labor costs and shipping costs.

General marketing fee £3.

In other words, for every shirt sold, the club will receive a pre-tax profit of 50 pounds.

Sun Ke's jerseys have been sold in the past twelve months. 130 million pieces were sold. Arsenal's profit from the jersey alone was 4550 million pounds (70% for Arsenal and 30% for Sun Ke).

No wonder the club suddenly ran out of money.

It turns out that he used the profits from his jerseys to pay for the club’s annual loan!

If you follow this clause, you can get 40 pounds from each jersey, which is 5200 million pounds a year.

In addition, there are also a series of peripheral products such as scarves and figures, all of which use your own portrait.

However, the cost of the scarf is slightly higher, but the selling price is higher. As for the figures, there is an IQ tax, and the profits are as high as the stratosphere.

Niubi!

Barnett tapped the table with his hand, and then said: "It is better to quantify the part that our club will take away. It is better to say that for the sale of a jersey, the club will get 10 pounds, and Sun Ke will get the rest."

"In addition, Sun Ke's jersey cannot be sold at a discount, and the price must be at least the same as that of other players' jerseys."

After saying this, the entire conference room fell silent, including the two major shareholders in the video.

Sun Ke was astonished in his heart, this guy Barnett's mind is so fast!

20% of the profit from a jersey is £10, which sounds like another way of saying it.

However, the actual content is quite different.

A jersey is now £60, but there is no guarantee it will always be £60.

Products will increase in price!

As the currency depreciates and prices rise, Arsenal merchandise will definitely rise sharply.

Sun may now earn £40 from a shirt, but that will surely rise as prices rise in the future.

Of course, Arsenal can also have countermeasures.

They can hold a Sun Ke jersey sale from time to time to reward the fans, and then make Sun Ke's jersey price lower than other players.

They can increase profits through volume, which is also a strategy.

Barnett's second sentence directly sealed the opponent's backdoor for making small moves.

Sun Ke had to admire that the second generation of the spinach family was so quick in thinking that his hair almost fell out.

These twists and turns, if Sun Ke is given enough time, he can probably figure it out.

But it took Barnett less than five seconds to come up with a countermeasure.

The people in the conference room were not ordinary people. When Barnett said this, everyone understood.

That's why there was silence in the conference room.

At this time, even Wenger couldn't help but adjust his sitting posture.

Everyone knows that the decisive moment has come!

At this moment, everyone present held their breath.

The power of silence swept through the entire conference room like a boiling waterfall.

Time showed its unique power, and every second that followed seemed extremely long.

After an extremely long minute, Kroenke spoke: "To make it simple, increase the profit to 85%, and we will set this term now."

There was no emotion in Kroenke's tone, but it sounded like he was yelling: "I'm not going to be stubborn with you, so why don't I give you another 5% bonus?"

Barnett's name is well-known in English football. When this guy started his career, he was surrounded by players who were not famous.

But every time Barnett transferred or renewed his contract, he showed 100% enthusiasm.

Whether it's addition and subtraction or complex variable functions and integral changes, everyone can show their attitude.

Famous players look at the terms, but young players can argue for a mere 100 pounds.

As the helmsman of Arsenal, it would be too cheap if Kroenke and Barnett were to argue over one or two clauses.

Since you have stepped forward to solve the problem, you must act vigorously and resolutely.

At this time, everyone in the conference room was peeking at Sun Ke and Barnett's reactions from the corner of their eyes.

Sun Ke, on the other hand, kept smiling and saying nothing.

Before the negotiation, they knew that they would definitely get the image rights, but they were also sure that they would not be able to get all the profits in their hands.

If this is the case, then Arsenal is selling themselves something, and no one can do such a humiliating thing.

Barnett nodded: "Agree."

As soon as he finished speaking, Kroenke in the video also spoke: "Then, I want to add a clause to the contract on behalf of the club."

Hearing this, the atmosphere became tense again.