The cannon fodder of the era is really a daughter, and she is reborn with the system

After Dielian's advertising was put into it, its popularity instantly increased. With the blessing of star effect, Dielian's limelight instantly surpassed Xiahua's.

What's even more shameless is that Dielian not only imitated Xia Hua and put up promotional posters, but also deliberately covered Xia Hua's posters.

A chain of clothing stores was also opened, and they were opened specifically next to Xiahua. Because of the similar decoration style and clothing styles, they were often compared with other customers and judged together.

When Li Zhaodi found out, she was furious to death. She had never seen such a shameless person before.

Not just copying their clothes, but now also copying their creativity and business methods, and deliberately opening a store next to them to disgust them.

Although Li Zhaodi was angry, she was completely helpless in the face of such a rogue style of play.

Because of Die Lian's series of operations, Xia Hua's sales dropped severely. Li Zhaodi immediately became angry and had big blisters on her mouth.

Su Ruo had foreseen that she would encounter all kinds of troubles when she first set up the factory. She knew that if she wanted to make money, it would never be smooth sailing.

But Die Lian's methods are indeed too shameless and disgusting.

Although Su Ruo was angry, she still suppressed the anger in her heart and said to Li Zhaodi: "The most important thing for me is to stay steady and not to get into trouble."

Then Su Ruo asked someone to buy a set of all Dielian's clothes. She knew that if she wanted to defeat her enemy, she had to fully understand him.

She looked carefully at each piece. Compared with the previous shoddy clothes, the fabric and workmanship of these clothes were obviously much better.

But it can also be seen that the person who made it is more impatient, and both the cutting and sewing are rough.

When it comes to clothes, there is often a difference of a thousand miles. If the difference is even an inch, the effect on the upper body will be completely different.

There is no comparison between the clothes that Die Lian hastily processed and the clothes that Xia Hua made under strict requirements, in order to better reflect the difference between the two.

Su Ruo found two employees, asked them to wear Xia Hua and Die Lian's clothes respectively, and asked them to walk around in front of Li Zhaodi. Comparing the two, Li Zhaodi instantly saw the difference.

Su Ruo smiled and said, "Don't you still have confidence in the clothes you make? There is no comparison between their clothes and our clothes.

Dielian's current limelight is only temporary, and it is made with money. This kind of short-lived prosperity will not last long. "

Although he said this, Li Zhaodi was still very angry and didn't understand why the other party was so shameless.

Su Ruorang asked Li Zhaodi to recruit several young and beautiful girls to conduct catwalk shows and offer discounts in front of several stores with high traffic.

Li Zhaodi didn't understand: "Master, didn't you say you can't have a price war with them?"

Su Ruo smiled and curled up her lips and said, "We didn't start a price war with them before because their costs were low and our costs were high.

But now they not only invite celebrities, but also put out advertisements every day, which is all money.

Coupled with increased material and labor costs, every step is squeezing their profits.

If they want to earn back the money they invested as soon as possible, they can only rely on increasing sales, but I won't let them do that.

Now that our costs are low, we can still make profits even if we discount. If we start a price war with them now, we will definitely not be the first to be dragged to death. "

The smile on Su Ruo's lips was cold. Why could it only make them disgusted with us? It's time to disgust them.

Li Zhaodi's eyes were bright: "I'll do it right away!"

So from that day on, the clothing store under Xia Hua's name took turns holding store celebrations, with beautiful ladies wearing clothes and attracting traffic in front of the store.

There are also a series of gimmicks such as discounts, promotions, small gifts, and lucky draws, which instantly confuse the customers who enter the store and feel that they will lose money if they don't buy today.

So these days, Xia Hua's shop is as busy as the Chinese New Year, while Die Lian next door, despite investing a lot of advertising, is still deserted in front of the door.

Although there are still some people who go to Dielian to buy clothes because they want to wear the same styles as celebrities, most people are more sensible.

After all, who wouldn’t want to buy the same piece of clothing that’s cheaper and looks better on them?

Under Su Ruo's series of operations, Xia Hua's sales surged, while Die Lian suffered a huge blow.

The reason why Su Ruo was able to win was, apart from those gimmicks, the most important thing was Xia Hua's quality.

But with previous experience, Su Ruo knew that the other party would never give up easily. Sure enough, when Xia Hua was at his peak, the news that Xia Hua plagiarized Die Lian appeared in the newspaper.

Xia Hua originally took the mid-to-high-end route. After this report came out, it had a huge impact on their brand image.

Every day, people stand in front of the store and point fingers at them. Some thin-skinned sales ladies are scolded and cried by these people who don't know the truth.

Su Ruo immediately asked someone to investigate. The article was reported by a small newspaper called Kyoto Evening News.

Newspapers are only sold within Kyoto, so stores in other places are not affected.

While Su Ruo asked stores in other cities to clear out autumn clothes as soon as possible, he also asked them to pay attention to the trends in the newspapers.

Fortunately, this butterfly love has not yet reached the point of covering the sky with one hand. Half a month later, the finishing work of the summer flower and autumn clothing sales is almost completed.

Su Ruorang calculated the profits from the finance department. Not only did their sales not decline, they also increased nearly three times compared to before.

Excluding store investment, labor costs, and other expenses, their profit this quarter was at least 300,000 yuan.

After Li Zhaodi and the others saw the numbers on the financial statements, their resentment during this period was instantly wiped away. After all, it was all money! Real money!

If this continues, they will be able to earn back the money from selling the factory in half a year at most.

In contrast, Dielian's side was very bleak. After this series of setbacks, not only did they make no money, they also lost hundreds of thousands.

After all, just asking celebrities for endorsements and advertising fees is not a small sum, but it does not bring the value they want.

The report that slandered Xia Hua for plagiarism did not have much impact on Xia Hua. After all, only a few people read newspapers nowadays.

Most people buy clothes just to be beautiful and practical. The brand image does not have much influence in people's minds.

Su Ruo originally thought that after suffering such a big setback, the other party would settle down for a while, but she was wrong.

The other party has obviously bitten her, and has reached the point where he will not stop fighting.