Rebirth 1981 starts with saving the sisters from the neighboring village.

"It's a good idea." Peng Wanhua expressed his approval first.

Everyone was stunned.

It is you who question it, and it is also you who agrees.

OK?

Seeing the puzzled looks on everyone's faces, Peng Wanhua continued, "However, we have to think about what our most fundamental needs are. You know, the purchase and operation costs of a cruise ship are very high. If we do it rashly, we may lose hundreds of millions of dollars every year in the early stages."

"Hiss~!" Secretary Tian, ​​Captain Niu and others took a deep breath.

I used to think that it was easy to build a cruise ship to boost its reputation.

Now that we analyze it this way, it’s really not something you can do just because you want to.

The loss is several hundred million a year. Even with the wealth of Xueshan Village, it cannot sustain such a loss.

Peng Wanhua also analyzed: "At this stage, the most important thing for us is reputation, to gain a head start and occupy the top position in the cultural and tourism industry."

"As for whether the cruise ship is ours, that shouldn't be the most important thing, right?"

After speaking, he looked at everyone.

Secretary Tian thought about it and nodded immediately, "Yes, that's what I mean. We need to make our reputation known, and the cruise ship is just one way to do it.

Oh...you mean we don't need to buy a cruise ship, it's better to rent it?"

Peng Wanhua nodded, "Yes, we don't even need to rent it. It's more economical to pay for the naming fee."

He remembered that in his previous life, many people in the construction industry were willing to spend money for sponsorship fees.

The buyer gains fame and the seller benefits, it is a win-win situation.

The same can be said for the cruise industry.

Secretary Tian thought about it and realized that this was indeed the case. He was immediately happy and said, "This way we can gain fame and not have to worry about losses. It really kills two birds with one stone!"

Captain Niu was also very happy, "That's what I meant too!"

Mr. Peng and Old Man Peng nodded in approval.

Peng Wanhua said: "Not only that, the money that was originally only spent on two cruise ships can now be spent on twenty or even more cruise ships."

"That's simply fantastic!" Secretary Tian slapped his thigh happily.

Imagine what it would look like if twenty cruise ships on the Yangtze River were named after Xueshan Village?

If there is another news report, won’t the tourism in Snow Mountain Village become the focus of the industry?

"That's good!" said Mr. Peng.

"I think so too," said Father Peng.

"Me too!" Captain Niu nodded excitedly.

Peng Wanhua smiled slightly, "But some cruise companies may not agree to our naming rights."

Secretary Tian: "It is possible. After all, if this reputation works well, the other party may raise the price or even choose to use it themselves instead of renting it out. Then we may be at a loss."

Peng Wanhua nodded, "We have to be prepared for a backup plan."

"What's the back-up plan?" Captain Niu asked.

Peng Wanhua: "For example, we can cooperate with some famous cruise companies in Hong Kong. We can contribute a certain proportion of the money and set up a joint venture. We will get the main naming rights, and the other party will take the leading right of operation."

As soon as they heard that the operational leadership would be handed over to the other party, Secretary Tian and Captain Niu had something to say.

They both own companies, so they know that once the other party takes control of the operations, how will the company have a say?

Is it a loss or a profit? Isn't it just the other party's arbitrary operation?

Peng Wanhua saw what they were thinking and continued, "After all, they are experienced, and we are new in the industry, so we have a lot to learn. Let's hand over the operation and maintenance to them first, and we will learn from them."

"When our people have learned well, we can talk about operations then. I happen to have a friend whose company specializes in this field."

In fact, it is a sub-brand of Huayi Shipping, Dream Cruises.

This company was originally established by Chen Xinyi to be responsible for the operation and maintenance of Peng Wanhua's yacht.

Later, they found that the cruise market was good, so they gradually purchased a number of cruise ships and started global cruise tourism business.

The current annual revenue is approximately US$25 billion, and the net profit exceeds 20%, reaching US$5.5 million.

It's a pretty good business.

As the global economy grows, this business will certainly continue to grow in the future.

When they heard that he was his friend, Secretary Tian and Captain Niu were immediately relieved.

They both knew that those who could be called friends by Peng Wanhua were very reliable.

Whether it is Li Jingwei who cooperated to develop the Snow Mountain Spring, or Wu Xiangzhen from Huazhen Agricultural Group and Qin Wanqiu from Red Star Industrial Group who came to Xuefeng City later, they are all extremely reliable.

Peng Wanhua continued: "We are actually already building a brand, but how to maintain it for a long time is what we need to consider next."

Secretary Tian was stunned when he heard this.

He had always felt that something was vague and unclear before, but now that he was reminded of it, he suddenly felt as if the clouds had cleared and the sky was visible.

His brows suddenly lit up, "What do you mean?"

Peng Wanhua: "We must know that cultural tourism will always be affected by some unexpected situations, some of which are man-made and some are naturally formed, but no matter which one, it will have a huge impact on the tourism industry."

"We need to identify the risks that are formed naturally as early as possible and respond or avoid them in advance. If we cannot avoid them, we can only bear them and slowly recover with our solid reputation and brand."

"If it is a man-made situation, we should pay more attention to it. Because if there is a problem, our reputation may be ruined immediately. This requires us to continuously improve the quality and requirements of our services and prepare emergency response measures."

He remembered that in his previous life, there was a scenic spot where a landslide caused the original mountain and lake views of the scenic spot to disappear.

Who can I talk to to explain this?

As for the sky-high price of prawns, which shocked the whole country, at 38 yuan for a prawn.

There are endless bad tourism incidents such as Snow Town raising prices arbitrarily, tour guides beating and insulting tourists, forcing shopping, not allowing people to leave without making a purchase, and driving tourists off the bus.

There are also things like lantern damage assessment, which seriously damage the tourism brand.

Service is most dependent on word of mouth, and it is also about word of mouth that is promoted, but this is also where things are most likely to go wrong.

Peng Wanhua remembers that in his previous life, the online shopping industry was very popular.

Many top anchors promote the quality of the products they sell and how good their services are.

But these anchors have failed countless times, and each time it was because of quality and service issues.

Of course, there are also some anchors who cannot resist the temptation and reveal various private life issues and chaos.

Peng Wanhua: "In short, natural disasters, epidemics, food safety, overcharging, and arbitrary charges can all become the fuse for the decline of a local cultural tourism industry."

"How to take measures in advance to avoid these bad incidents and maintain its reputation and brand is the focus of Xueshan Village at present."

"In addition, we must continue to build high-quality, safe, trustworthy, and customer-centric service tenets and beliefs, integrate them into our brand, and build the most solid brand foundation for Xueshan Village, so that Xueshan Cultural Tourism can remain invincible."