Rebirth 1981 starts with saving the sisters from the neighboring village.

She thought the highest promotion she could get this time would be to vice-president level.

I didn’t expect that he would be the dean!

He is also the deputy director of the Faculty of Physical Education!

She remembered some people who had received the Grand Bauhinia Medal before, such as Ni Guangnan, Dean of the School of Electronics, Peng Wanmei, Honorary Dean of the School of Medicine, Zhang Chunru, Dean of the School of History, and Deng Lijun of the School of Music, all of whom were at this level!

Doesn't that mean that I already have the qualifications?

When Melinda thought of this, she felt extremely happy and excited, and she felt so beautiful.

"Congratulations!"

"Congratulations! ..."

Only then did Melinda hear the waves of congratulations coming from all around her.

She quickly clasped her fists in return to express her gratitude, "Thank you! Thank you!"

As she spent more and more time in Peng Wanhua's team, she had become accustomed to the highest etiquette of the underworld.

The posture is still standard.

Peng Wanhua nodded slightly and continued, "Regarding the brand, Peng Lan Peng Lan has set up a separate brand. By the way, has Wang Liping signed a management contract?"

Qiu Shufen shook her head and said, "No, we have talked to her and reached a consensus. Her agency contract and business activities will be decided by the school."

"Well, let's put it this way. In terms of brand, she deserves to set up a separate brand. Just like Peng Zhan and Peng Lan, the agency contracts are signed with Red Star Agency and will be managed by Sister Jun." Peng Wanhua made the final decision.

Red Star Agency is the leading agency in Hong Kong, Asia, and even the world.

It can be said that today's Red Star Agency is as famous as the Meijing Agency and CAA Agency in the United States, and is one of the three largest agencies in the world!

It is a leading presence in Asia.

Peng Zhan and Peng Lan signed a contract with them in order to make good use of this resource.

On the other hand, we will continue to expand the team and business areas of Red Star Economy.

He continued, "The brand founded by Peng Zhan and Peng Lan is called Zhanlan Sports, which was jointly established by the investment company under the Family Innovation Investment Foundation, Wande Sports, and Huayuan Investment."

"Our goal is to leverage the influence of the championship to build it into a global super brand. And this is just the beginning, we will continue to develop and build more brands in the future!"

Although Peng Wanhua, Peng Zhan and Peng Lan are not short of money, they cannot waste it.

Moreover, Peng Wanhua may regard money as dirt, but he has a large group of employees who follow him for a living, and they need to support their families.

The most important thing is that apart from money, what Peng Wanhua cares most about is actually fame.

What he values ​​most is leveraging the influence of the champion to develop his brand and continue to expand his influence around the world.

He added: "Wang Liping's sports brand operates in the same way, but you guys can discuss and decide what brand she will establish later."

Wang Liping's gold medal in track and field is of great significance.

Especially after her previous incident was exposed, it had a great influence, and the number of blog fans worldwide has exceeded 600 million.

Some people may ask why Pi Hongyan, Xu Huaiwen, Pan Qiwen and others do not set up their own brands.

Since ancient times, there has been no first in literature and no second in martial arts.

People only remember the champions; there's no point in doing these things for the runner-up.

Of course, it is not ruled out that some athletes will do something fun, such as the Qilu Cannon Throwing, which can also create a huge impact.

However, even if the bad reputation brought by this black and red can be remembered by people, they will still be criticized and it is difficult to convert it into commercial value.

That's what the Olympic Games are like.

You don't need to speak, the gold medal will speak for you.

Wang Debiao and Li Jingwei nodded in agreement.

If other people do not have mature operation experience, they may be at a loss, but they are the operators of the billion-dollar brands of Wande Sports, Haifeng Sports, and Li Ning Sports.

This was a piece of cake for them and not difficult at all.

And at their level, simply making money is no longer their main concern.

They seek influence.

It is to lead the development of the entire industry and establish unique leadership on a global scale.

After determining the direction, everyone started to communicate and explore brands and products.

"Sports products are an indispensable part of it, and the future market is immeasurable. If we develop the Zhanlan brand, the development and promotion of related products should be given top priority." Wang Debiao said.

Peng Wanhua nodded.

The scope of sporting goods is very wide, like sportswear, sports equipment, strength training equipment, and fitness equipment are the largest part of it.

Safety protection equipment, such as helmets, knee pads, elbow pads, wrist guards, protective gear, etc. also occupy a large scale.

The market for water sports equipment such as surfboards, diving goggles, life jackets, kayaks, etc. is also not small, and this is the main battlefield of Peng Zhan and Peng Lan, and is most suitable for promotion.

Outdoor sports equipment, such as tents, backpacks, trekking poles, camping sleeping bags, climbing ropes, etc., also have large brands and revenue.

It's a pity that shooting is a relatively niche sport, with only the sound of gunfire every day, so Happy America is more suitable.

In general, the scale of the global sporting goods industry could reach trillion-dollar levels in the future!

This is certainly worth digging deeper into.

Li Jingwei said: "As for beverages, although Jianlibao and Red Bull have already spread their brand influence all over the world and become the world's leading sports drink brands, they still need to consolidate and expand their market influence."

"You can sign some endorsements with Peng Zhan and Peng Lan. It doesn't require much trouble. You just need to drink the product or carry it in public."

Peng Wanhua nodded.

In fact, it is not just Jianlibao that needs it.

He remembered that in his previous life, even the three major players in the beverage industry, Red Bull, Pepsi and Coca-Cola, still signed contracts with many big-name athletes and celebrities as their spokespeople every year.

Among them, Red Bull is the craziest, claiming that I pay the money and you pay with your life. As long as you dare to die, I dare to sponsor you!

It sponsors extreme sports with extremely high mortality rates, such as wing suit flying, 7700-meter free fall from Mount Everest, and 40000-meter skydiving.

For example, one year a surfer sponsored by Red Bull encountered a shark during a competition. This guy punched the shark and actually drove it away.

Afterwards, when reporters asked him how he did it, the guy said, "I didn't think much about it at the time. It was mainly because I drank a bottle of Red Bull that made me full of strength. I punched the shark in the face, then pushed it hard into the water, ready to kill it."

Unexpectedly, the shark's body was too slippery, and it shivered and ran away.

The older brother still looked regretful.

I am praised by netizens as being invincible below the immortals, and one-for-one with those above the immortals!

These are all to create top-level brand influence.

Red Bull and Jianlibao may not need to work so hard in this life, after all, they have top influences such as sponsoring the Olympics, sports delegations, and Peng Zhan and Peng Lan.

But he thought the other way around, if there weren't such a desperate extreme sport, would Red Bull lose some of its color?

Just when he was hesitating whether to continue sponsoring these extreme sports, Peng Lan suddenly said, "I think..."