Rebirth 1981 starts with saving the sisters from the neighboring village.
第31章 【第3、4、5套4合院与做大做强】
One day later, Zhang Bin came to Peng Wanhua.
"There are two people responsible for frying melon seeds, and a few others are responsible for selling. The overall sales volume is smaller than ours." Zhang Bin explained to Peng Wanhua.
Peng Wanhua nodded and asked, "Have you ever thought about how we can make fried melon seeds bigger?"
Zhang Bin knew that Peng Wanhua was testing him and thought for a moment, "Let more people sell our melon seeds, attract more people to work together, expand production, and repeat the cycle?"
Peng Wanhua nodded, then shook his head, "Expanding production is the only way for us to become bigger, but we must also pay attention to the sales end, including small stalls and retail outlets. No matter how delicious your melon seeds are, if the lifeline of sales is in the hands of others, it is giving away your neck. Others pinch.
And our things don’t have labels. Others don’t know what your melon seeds are called. How can you tell the difference between them and others? Going forward, your manpower is also limited. How many seeds can one person fry in a day? How many melon seeds can be sold?
You are already so tired from working in such a big market like Dianhai. From now on, let alone the whole country, how will you control the market in Beijing? "
Zhang Bin thought for a moment and seemed to have caught something. After thinking about it carefully, he couldn't catch anything. He scratched his head and scratched his head anxiously for a while.
"Brother, I don't read much. Can you explain it to me more clearly?" Zhang Bin said.
Peng Wanhua knocked on his head and said, "Read more and attend more lectures when you have time. I'll give you a few words to focus on branding and sales, automate production, and professionalize the team."
Zhang Bin rubbed his head. He understood every word, but when combined, he didn't know what it meant. But he had a good habit. He picked up the small notebook and quickly wrote it down.
Peng Wanhua asked again: "Have you registered for a self-employed license?"
Zhang Bin quickly wrote it down and touched his head: "Not yet."
"You have to register, be careful of getting caught, and village-run enterprises are springing up now. Don't you have any ideas?"
"Then I'll ask." Zhang Bin said.
Peng Wanhua shook his head and said nothing. This kind of thing can only be understood but not explained.
Seeing that he was leaving, Zhang Bin quickly asked, "What should we do about those vendors?"
Peng Wanhua paused for a moment. Seeing that he still hadn't understood, he had no choice but to explain clearly: "Talk to them. If you can bring in the sales team, let them in. We can let them earn a few points, but tell them they can only sell to us." If the negotiation doesn’t work out, just make an appointment and I’ll talk to them.”
Zhang Bin patted his head and understood instantly, "I understand."
A week later, melon seeds called "True Fragrant Melon Seeds" occupied the entire market in Dianhai District, covering the capital.
There are always smart people who see business opportunities. Seeing that real fragrant melon seeds are delicious and not expensive, and are so popular, more people join the sales team, and they quickly occupy the capital market.
……
"Brother, for every two kilograms of melon seeds sold in the entire capital, one kilogram belongs to us!"
Zhang Bin, whom he hadn't seen for a while, found Peng Wanhua again.
He was wearing a leather jacket and carrying a leather bag in his hand, which made him look even more elegant.
But his body is still very thin, and the leather jacket is a bit too big for him, which makes him look a little funny.
"Well, that's good, but don't be complacent. Also, your body is a bit thin. Eat more meat to supplement your health. Don't wear your body down just to make money." Peng Wanhua said.
Zhang Bin was a little touched. His family was extremely poor and there were few people who could truly make friends with him. Peng Wanhua took care of him even more than his own brother, which made him very grateful.
"Okay, brother."
Zhang Bin wiped the corners of his eyes, "By the way, brother, you said before that other roasted seeds and nuts can be made and sold. Now the melon seed market is saturated. We are already trying other roasted seeds and nuts, such as roasted chestnuts. Do you want to introduce them and try them?"
Peng Wanhua nodded, "Your awareness of proactive thinking is very good. The market is changing, and we must also make changes accordingly. Now we really have to launch new products, so let's go ahead and do it."
"Okay brother, why don't we go and see it together?" Zhang Bin invited.
After all, I still want Peng Wanhua to take a good look at what I have made.
Peng Wanhua: "Let's go."
The two came to Dayouzhuang.
Originally, the venue for making fried melon seeds was in Peng Wanhua's courtyard. Later, because the space was not big enough, we bought three courtyards next door and moved the production venue there.
They also named the courtyard. The original courtyard was called Courtyard No. [-], and the other three households were named Courtyard No. [-], [-], and [-] respectively. A plaque was hung on it.
The rows of carts at the entrance of No. [-] Courtyard are sales teams, and they line up far away from the entrance.
Some people were bored and playing cards under the shade of the trees. When they saw Zhang Bin coming, they all stood up and shouted, "Brother Bin..."
Zhang Bin waved his hand with great momentum.
into the yard.
More than twenty masters lined up in front of the big pot to fry melon seeds. Some were responsible for washing, some were responsible for boiling, roasting and frying, and some were responsible for packaging.
"Brother, there are a lot of frying masters now. You introduced me to a few mechanical college students before. I am working with them on a machine that can automatically fry melon seeds. It is estimated that it will be put into use in a while. By then, not only will people You can be more relaxed and more efficient.”
Zhang Bin took Peng Wanhua with him and introduced him.
"Yes." Peng Wanhua nodded, "Can we be more bold? Can washing, boiling, baking, and even packaging of melon seeds be mechanized and automated?"
Zhang Bin was stunned for a moment, as if suddenly enlightened, he quickly took out his small notebook and wrote it down.
Entering a room, two masters were frying chestnuts. Zhang Bin casually took a handful of the fried chestnuts and peeled them open for Peng Wanhua, "Brother, this is the fried chestnut we are developing, you can try it." "
"It's too troublesome. You see, your chestnuts don't even open their mouths, and they still have fur on them when you peel them. How can you let others eat them?" Peng Wanhua looked at the chestnuts in Zhang Bin's hand and shook his head.
Zhang Bin looked at the chestnuts falling apart and suddenly smiled awkwardly.
"Before you put it in the pot and cook it, make a hole first, and then fry it," Peng Wanhua said.
"This is not good. If you fry the chestnuts in the sand, the sand will get into the chestnuts and scratch your teeth." A chef next to him said.
Zhang Bin glanced at him and blamed him for talking too much. The master immediately shut his mouth.
"Then there's no need to fry it with sand." Peng Wanhua said.
"How to fry without sand?" Zhang Bin was also confused.
"It is easier to simmer it with a small amount of water. After the water is almost dry, fry it directly." Peng Wanhua said.
The master thought for a moment and nodded with understanding.
Zhang Bin flattered him and said, "Brother, your idea is too important. We have been trying to solve this problem recently but have not yet solved it."
"Flatterer." Peng Wanhua laughed and cursed.
Zhang Bin rubbed his head and smiled.
After reading it, they walked through the alley between Courtyard No. [-] and Courtyard No. [-] and arrived at Courtyard No. [-].
"Brother, I'm still negotiating with the one behind you. The other party is not satisfied with our price and wants to mention it." Zhang Bin said.
Peng Wanhua asked, "How much does he want?"
Zhang Bin made a gesture.
Peng Wanhua took a deep breath, and he was about to say that the money was not enough, but he suddenly swallowed it, "If you can lower the price, lower the price."
Although he has money, he doesn't want to be ripped off.
"I'm also talking about Guan's courtyard. Although there are many people living there, the courtyard is still quite big." Zhang Bin continued.
"There are two people responsible for frying melon seeds, and a few others are responsible for selling. The overall sales volume is smaller than ours." Zhang Bin explained to Peng Wanhua.
Peng Wanhua nodded and asked, "Have you ever thought about how we can make fried melon seeds bigger?"
Zhang Bin knew that Peng Wanhua was testing him and thought for a moment, "Let more people sell our melon seeds, attract more people to work together, expand production, and repeat the cycle?"
Peng Wanhua nodded, then shook his head, "Expanding production is the only way for us to become bigger, but we must also pay attention to the sales end, including small stalls and retail outlets. No matter how delicious your melon seeds are, if the lifeline of sales is in the hands of others, it is giving away your neck. Others pinch.
And our things don’t have labels. Others don’t know what your melon seeds are called. How can you tell the difference between them and others? Going forward, your manpower is also limited. How many seeds can one person fry in a day? How many melon seeds can be sold?
You are already so tired from working in such a big market like Dianhai. From now on, let alone the whole country, how will you control the market in Beijing? "
Zhang Bin thought for a moment and seemed to have caught something. After thinking about it carefully, he couldn't catch anything. He scratched his head and scratched his head anxiously for a while.
"Brother, I don't read much. Can you explain it to me more clearly?" Zhang Bin said.
Peng Wanhua knocked on his head and said, "Read more and attend more lectures when you have time. I'll give you a few words to focus on branding and sales, automate production, and professionalize the team."
Zhang Bin rubbed his head. He understood every word, but when combined, he didn't know what it meant. But he had a good habit. He picked up the small notebook and quickly wrote it down.
Peng Wanhua asked again: "Have you registered for a self-employed license?"
Zhang Bin quickly wrote it down and touched his head: "Not yet."
"You have to register, be careful of getting caught, and village-run enterprises are springing up now. Don't you have any ideas?"
"Then I'll ask." Zhang Bin said.
Peng Wanhua shook his head and said nothing. This kind of thing can only be understood but not explained.
Seeing that he was leaving, Zhang Bin quickly asked, "What should we do about those vendors?"
Peng Wanhua paused for a moment. Seeing that he still hadn't understood, he had no choice but to explain clearly: "Talk to them. If you can bring in the sales team, let them in. We can let them earn a few points, but tell them they can only sell to us." If the negotiation doesn’t work out, just make an appointment and I’ll talk to them.”
Zhang Bin patted his head and understood instantly, "I understand."
A week later, melon seeds called "True Fragrant Melon Seeds" occupied the entire market in Dianhai District, covering the capital.
There are always smart people who see business opportunities. Seeing that real fragrant melon seeds are delicious and not expensive, and are so popular, more people join the sales team, and they quickly occupy the capital market.
……
"Brother, for every two kilograms of melon seeds sold in the entire capital, one kilogram belongs to us!"
Zhang Bin, whom he hadn't seen for a while, found Peng Wanhua again.
He was wearing a leather jacket and carrying a leather bag in his hand, which made him look even more elegant.
But his body is still very thin, and the leather jacket is a bit too big for him, which makes him look a little funny.
"Well, that's good, but don't be complacent. Also, your body is a bit thin. Eat more meat to supplement your health. Don't wear your body down just to make money." Peng Wanhua said.
Zhang Bin was a little touched. His family was extremely poor and there were few people who could truly make friends with him. Peng Wanhua took care of him even more than his own brother, which made him very grateful.
"Okay, brother."
Zhang Bin wiped the corners of his eyes, "By the way, brother, you said before that other roasted seeds and nuts can be made and sold. Now the melon seed market is saturated. We are already trying other roasted seeds and nuts, such as roasted chestnuts. Do you want to introduce them and try them?"
Peng Wanhua nodded, "Your awareness of proactive thinking is very good. The market is changing, and we must also make changes accordingly. Now we really have to launch new products, so let's go ahead and do it."
"Okay brother, why don't we go and see it together?" Zhang Bin invited.
After all, I still want Peng Wanhua to take a good look at what I have made.
Peng Wanhua: "Let's go."
The two came to Dayouzhuang.
Originally, the venue for making fried melon seeds was in Peng Wanhua's courtyard. Later, because the space was not big enough, we bought three courtyards next door and moved the production venue there.
They also named the courtyard. The original courtyard was called Courtyard No. [-], and the other three households were named Courtyard No. [-], [-], and [-] respectively. A plaque was hung on it.
The rows of carts at the entrance of No. [-] Courtyard are sales teams, and they line up far away from the entrance.
Some people were bored and playing cards under the shade of the trees. When they saw Zhang Bin coming, they all stood up and shouted, "Brother Bin..."
Zhang Bin waved his hand with great momentum.
into the yard.
More than twenty masters lined up in front of the big pot to fry melon seeds. Some were responsible for washing, some were responsible for boiling, roasting and frying, and some were responsible for packaging.
"Brother, there are a lot of frying masters now. You introduced me to a few mechanical college students before. I am working with them on a machine that can automatically fry melon seeds. It is estimated that it will be put into use in a while. By then, not only will people You can be more relaxed and more efficient.”
Zhang Bin took Peng Wanhua with him and introduced him.
"Yes." Peng Wanhua nodded, "Can we be more bold? Can washing, boiling, baking, and even packaging of melon seeds be mechanized and automated?"
Zhang Bin was stunned for a moment, as if suddenly enlightened, he quickly took out his small notebook and wrote it down.
Entering a room, two masters were frying chestnuts. Zhang Bin casually took a handful of the fried chestnuts and peeled them open for Peng Wanhua, "Brother, this is the fried chestnut we are developing, you can try it." "
"It's too troublesome. You see, your chestnuts don't even open their mouths, and they still have fur on them when you peel them. How can you let others eat them?" Peng Wanhua looked at the chestnuts in Zhang Bin's hand and shook his head.
Zhang Bin looked at the chestnuts falling apart and suddenly smiled awkwardly.
"Before you put it in the pot and cook it, make a hole first, and then fry it," Peng Wanhua said.
"This is not good. If you fry the chestnuts in the sand, the sand will get into the chestnuts and scratch your teeth." A chef next to him said.
Zhang Bin glanced at him and blamed him for talking too much. The master immediately shut his mouth.
"Then there's no need to fry it with sand." Peng Wanhua said.
"How to fry without sand?" Zhang Bin was also confused.
"It is easier to simmer it with a small amount of water. After the water is almost dry, fry it directly." Peng Wanhua said.
The master thought for a moment and nodded with understanding.
Zhang Bin flattered him and said, "Brother, your idea is too important. We have been trying to solve this problem recently but have not yet solved it."
"Flatterer." Peng Wanhua laughed and cursed.
Zhang Bin rubbed his head and smiled.
After reading it, they walked through the alley between Courtyard No. [-] and Courtyard No. [-] and arrived at Courtyard No. [-].
"Brother, I'm still negotiating with the one behind you. The other party is not satisfied with our price and wants to mention it." Zhang Bin said.
Peng Wanhua asked, "How much does he want?"
Zhang Bin made a gesture.
Peng Wanhua took a deep breath, and he was about to say that the money was not enough, but he suddenly swallowed it, "If you can lower the price, lower the price."
Although he has money, he doesn't want to be ripped off.
"I'm also talking about Guan's courtyard. Although there are many people living there, the courtyard is still quite big." Zhang Bin continued.
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