Rebirth 1981 starts with saving the sisters from the neighboring village.

Pengcheng, Bitaoyuan Villa.

"...Director Li, I will leave the 50 tons of liquor to you later."

Peng Wanhua communicated with Li Jingwei in detail about Victor's 50-ton liquor order and handed it over to him for implementation.

"No problem at all, don't worry, I'm good at this."

Li Jingwei agreed. Isn't it a joke that he is an old winery cadre who is good at dancing and can't handle fifty tons of liquor?

Peng Wanhua nodded and continued to remind: "The brand must not be a local brand. We will re-brand it ourselves. What do you think is better?"

Since we are selling to Lao Maozi, we must at least change the brand to Russian, otherwise others will not understand how to sell it?

"Since we are facing Maozi." Li Jingwei thought for a moment, "Why don't we call him Big Ivan."

"Big Ivan? Big bomb?"

Peng Wanhua touched his chin. Big Ivan's violent temper was as strong as wine, very vivid.

The more he thought about it, the more he thought it was a good name.

"This name is good, let's call it Big Ivan."

Peng Wanhua couldn't help but sigh, Li Jingwei is indeed a winery director, and he picked a good name that suits the characteristics of the customer and the product at random.

Li Jingwei laughed and said, "Thank you."

Peng Wanhua patted him on the shoulder. Since he saw that he was so capable, he simply told him his future plans.

"Although this is a one-time deal for us in the short term, if sales are good in the future, we have to consider long-term plans."

"Like?"

"I plan to independently create a new brand for this distilled wine. In the early stage of the research and development of the new wine, I can first cooperate with local wineries and see the market response before deciding whether to invest in the construction of a new factory. After all, you can't always outsource and put on a brand. Only by having your own winery can you control the quality and supply.”

"Yeah." Li Jingwei nodded in agreement.

"If the Maozi spirits market is opened later, we can develop special pre-mixed drinks similar to cocktails for the low-alcohol liquor market." Peng Wanhua continued to talk about his plans.

"Indeed, the alcohol market in Europe and the United States is actually no smaller than the beverage market. If we carefully explore different customer groups, the market potential is still huge." Li Jingwei has done research on the alcohol market and agrees with Peng Wanhua's idea.

"What are you going to do if I hand this over to you?"

Peng Wanhua asked him.

Li Jingwei raised his eyebrows and felt happy. In fact, he had always had the ambition to make a breakthrough in the alcohol market, but unfortunately he never had the chance to put it into practice.

Now the reason for making Jianlibao, he can only say that the drink was just an accident.

The wine industry was his passion.

Now that the opportunity is right in front of him, how can he not be excited?

However, the first step is to pass Peng Wanhua’s exam.

He thought seriously for a moment and then said slowly:

"Market and brand come first, and quality and supply are both guaranteed. When it comes to market size, Maozi's market is very large and relatively simple. Getting a thorough understanding of the Maozi market is my first step. At the same time, we will gradually build factories to ensure production capacity, supply and quality.

The second step is the low-alcohol wine market. I will choose to break through the Xiaori and Asian Tiger markets. These places have the habit of drinking low-alcohol wine and have relatively developed economies.

Finally, there is the domestic liquor market. Although competition in the domestic liquor market is fierce, local protectionism is serious. But this market is bigger. With the reputation gained in the previous two steps, I will eventually enter the domestic liquor market. "

"Bah bang bang~~" Peng Wanhua clapped his hands and sighed in his heart that Director Li was really good at clarifying his ideas so quickly. Without long-term industry experience, it would be impossible to do it.

He expressed his approval.

"Okay, I'll leave this matter to you!" Peng Wanhua patted him on the shoulder.

"Thank you for your trust!"

Director Li is very humble, which is very different from his previous arrogance, because he knows that what he thinks is great is just a drop in the bucket in the eyes of the man in front of him, so he can't be conceited even if he wants to.

Peng Wanhua smiled and admired Director Li for becoming more calm.

In fact, if Li Jingwei hadn't been approached for this matter, Peng Wanhua really couldn't think of anyone who could do the job.

"Do you have any idea about the name of the new company?"

Peng Wanhua continued to discuss with him to see if he had any good suggestions.

"Westerners like to call spirits such as vodka and whiskey the water of life. They also say that water is the source of life. This wine comes from China. How about calling it Huayuan Liquor?"

Li Jingwei suggested.

"Hua Yuan?"

Peng Wanhua thought about it for a while and said, "Okay, let's call it Huayuan."

"By the way, for the sales side, we need a company to handle sales and conquer cities and territories in conjunction with our brand strategy. You can also think of a name."

One thing does not bother two masters. In addition to supply-side brands, the sales-side company's brands and channels also need to be operated by different companies.

"Then let's call him Wan Yuan."

Li Jingwei blurted out.

"Wanyuan?"

Peng Wanhua thought about it for a while.

"Yes, in addition to selling our own products, the sales company will definitely also sell wines from other brands. It's all-encompassing. Let's just call it Wanyuan Wine Shop." Li Jingwei was simply impressed by his wit.

Peng Wanhua thought about it again, "Wanyuan, Huayuan?"

Isn't this Ta Ma just adding 'source' to his name?

Just when he was about to complain, Li Jingwei said: "As long as the name is appropriate, I think these two names are pretty good."

After hearing what he said, Peng Wanhua thought about it carefully and realized that the name was actually quite acceptable, so he accepted it.

"Speaking of which, I've added so much work to you, can you keep up with the addition of Jianlibao?"

Peng Wanhua asked with some concern.

"No problem at all." Director Li patted his chest vigorously, "I'm a big man, why do I have to do this little extra work?"

Director Li was afraid that if he was not careful, this opportunity would slip away in vain. His chest thumped loudly and he quickly responded.

Peng Wanhua nodded with satisfaction, "Although Director Li, you look old, you are still getting stronger and those who are capable work harder. Of course, I will not treat you badly. The share rewards of the new company will be the same as Jianlibao."

He noticed Director Li's somewhat red eyes and thought he was extremely excited, so he patted him on the back to encourage him.

"Thank...Thank you!"

Director Li seemed very excited and squeezed out two words from his mouth.

"Okay, then I'll go to Li Wei's place first and contact you if anything happens." Peng Wanhua noticed that Director Li's eyes were a little red, and he thought he was excited.

"Walk slowly...cough cough cough!"

Director Li looked at Peng Wanhua's retreating back until he could no longer see the person, then turned his back and coughed violently.

He was too involved just now and patted his chest too hard, which caused a bit of a hiatus.

Because I was worried about embarrassing myself, I kept holding it in.

I almost suffocated myself after holding it in for so long.