Everyone in the entertainment industry is falling apart, except me

With Tu Qianqian as the spokesperson of Shanguo Juice, Apple TV's attitude towards whether Shanguo Juice can join the sponsorship is no longer decisive as before, and it said that it can be discussed again.

Shanguo Juice did some research on its own and found that other juice drinks had also been contacted by Apple TV. The leader in charge of investment promotion had made a verbal agreement with the other party in private, so he dazzled himself.

Although he didn't intend to make it too embarrassing, during the private dinner, the person in charge of the sponsorship still nodded lightly, making the other party look very embarrassed.

As the initiator of the second season of Starlight Journey, Tu Qianqian's importance is only lower than that of the students, if nothing else.

In addition, her fans have very strong spending power. Taking into account offline sales data, there are many middle-aged and elderly people among them.

This led to sponsors, especially the brands Tu Qianqian endorsed, to participate in the Apple Channel Starlight Journey 2 investment promotion meeting when they heard about the contract she signed with Apple Channel's talent show variety show.

People at the TV station had some idea of ​​Tu Qianqian's ability to attract money, but they were just wondering why the data for the products she endorsed had a slight increase despite her not being a high-profile celebrity.

In fact, this is not difficult to check. If you pay a little attention, you will know that professionals have previously conducted a survey on the data of various celebrities.

In fact, most of Tu Qianqian's early fans were playing dynasty, and they were in the age group of 20-30 years old. They had a certain spending power. When choosing products, they would choose what they like and have a certain quality.

Therefore, they are more willing and able to pay for their favorite celebrities.

The middle-aged and elderly market relies entirely on the oyster sauce and bean paste that Tu Qianqian previously endorsed. These two products are usually not conspicuous, but they are old brands. Most of the products on the tables of flower growers are from these two brands.

With the development of the Internet, the main force watching TV has become middle-aged and elderly people.

The advertising partners of major TV stations across the country have these two products.

Every time Tu Qianqian's oyster sauce and bean paste advertisement is played, the impression of middle-aged and elderly people will be deepened. The more oyster sauce and bean paste advertisements, the deeper the impression of middle-aged and elderly people will be.

When choosing other products, such as hair dryers, milk, toothpaste, shampoo and other daily chemical products, they will also give priority to products with Tu Qianqian's face on them. Otherwise... they feel that Tu Qianqian is more familiar and attractive.

As soon as the survey results came out, other companies were shocked and dumbfounded.

what is this? To increase their commercial value, they endorse high-end luxury products and carry out various red carpet sales.

Tu Qianqian enhances commercial value by endorsing oyster sauce bean paste.

There is quite a sense of absurdity about beating a master to death with random punches.

Let's not talk about the feasibility of this kind of behavior, but let's talk about the endorsement fee. Other celebrities don't agree with it. Although these celebrities are glamorous, they usually look like they are living well and not competing for worldly affairs.

In fact, it’s all about money. The endorsement fees for Doubanjiang and oyster sauce are not worth mentioning in their eyes. They still lose their status by endorsing such advertisements. When they think of their faces being printed on the outside of the bottles of Doubanjiang and oyster sauce, they Can't stand it.

Moreover, even if he does become an endorser, it is still unclear whether he will be as good as Tu Qianqian.

In general, according to this survey, Tu Qianqian's fans are generally older, and the number of primary school students and younger fans is almost negligible.

Therefore, even if Apple TV wants to cooperate with other companies, Tu Qianqian’s ability to attract investment will not allow it to kick Shanguo Juice out.

I can only hold my nose and admit it. Shanguo Juice has no objection to changing from title sponsor to co-sponsor.

Just kidding, how much sponsorship fees can be saved in this way.

With the launch of mountain fruit juice in Dafeng Supermarket, sales have soared.

Originally, apart from young people with spending power, the only people who visit supermarkets are the elderly who usually grab eggs and get discounted meat and vegetables in the morning.

The Shanguo Juice brand has been around for a long time, and Tu Qianqian's face is printed on it. Older people will only think that Tu Qianqian endorses the old brand, and she is so popular.

In addition, the price is not expensive. Compared with carbonated drinks such as Coke and Sprite, it is also healthier and safer to buy juice for your grandchildren to drink.

The market is like this. Old brands that you think are useless sometimes just lack an opportunity. As long as you give them a chance to compete on the same level, the outcome is still unknown.

*

Shanguo Juice suddenly contacted Song Rui and said that she wanted to thank Tu Qianqian and reward Tu Qianqian in the name of the company.

Monk Tu Qianqian was confused. The previous online challenge to use mountain fruit juice to make innovative drinks, to put it bluntly, only boosted their online sales.

Didn’t you already say thank you at the dinner during the endorsement?

After learning about it, Song Rui had a complicated expression. She said: "Shanguo Juice is grateful for Dafeng Supermarket putting their products on the shelves."

"What does this have to do with me?"

"It has nothing to do with you, it has something to do with your fans!" Song Rui turned on her phone and searched for Dafeng Supermarket online. There was a lot of search content in it, and handed the phone to Tu Qianqian.

Tu Qianqian looked confused: "Even if you don't show me these, I also know that Dafeng Supermarket is very good." Come on, there are Dafeng Supermarkets all over the country. Before she became popular, she would go to the supermarket from time to time to grab some expired goods. .

"The word "Feng" in Dafeng is the surname of the chairman of Dafeng Supermarket. You...didn't you think of someone else?"

"Who is he?" Tu Qianqian thought carefully. There was no one with this surname among his peers, and none of the second-generation rich people chasing her had the surname Feng. The only one with the surname Feng was...

"Feng Xiaoxiao?" Impossible, right?

Tu Qianqian looked at Song Rui with suspicion, but Song Rui just nodded.

"Dafeng is a famous person on the rich list. It's outrageous that a wealthy lady can follow a stupid celebrity for nothing. Now you tell me that she will open a website and run it for me. It's impossible." Tu. Qianqian waved his hands with a look of disbelief, as if to convince himself, and muttered: "It's impossible to walk around without being afraid of the heat or the cold."

"Is it impossible? It's not like she hasn't given resources to other celebrities before following you." Song Rui rubbed her eyes and said: "This is not a secret, but I haven't guessed this before. Dafeng is One group is run by two brothers and one sister. The elder brother specializes in urban complexes, and the other is the well-known Dafeng Supermarket, which is run by the younger sister. As far as I know, this younger sister was divorced early and has only an only daughter."

"I asked her privately. Feng Xiaoxiao had fans of many celebrities before, and Fan Wenhua, the one you helped to collapse the house, was her fault."

Tu Qianqian sighed: "Ask her what she is doing, don't make it look like we are asking others for resources."

"I'm just curious, do you think Miumiu's promotion is so easy?" After thinking about it, it became clear that the boss of the Feng family specializes in urban complexes, and urban complexes are large business districts that integrate shopping, dining, culture, and entertainment. .

Miumiu has its own store in China, so it’s really not difficult to promote it.