After rebirth, I want to destroy my original family

After leaving the milk tea shop, Gu Ming took Deng Xuanxuan, Cui Wenzhong and others to take a taxi to the "Xinghuo Media" company.

Kou Jing received a call from Gu Ming and was already waiting at the door of the company early. Today is the official meeting of Gu Ming's grassroots "group".

There are several computer desks in the relatively spacious office, with one plug on the west and one plug on the other. Although it is messy, it has a vigorous feeling of weeds growing freely.

Gu Ming saw that the time was almost up, so he called for them to have a meeting and announced the work content of the next stage.

Liu Shuran, Yang Yang and the others were responsible for filming, Deng Xuanxuan was responsible for editing, and Cui Wenzhong was responsible for finding some good food, drinks and entertainment.

"Kou Jing, you are responsible for finding a printing factory and communicating with them, using their channels, and customizing a batch of limited-edition milk tea cups. The pattern of the cups is designed to be Heytea plus the name of the school belle."

"Yang Yang, just look at the data. Once the video gets 1 likes, Heytea will launch a limited edition milk tea for the campus beauty. Every cup of milk tea can contribute two to the designated goddess, and the sales volume reaches 1 cups. It will become permanent packaging.”

"Deng Xuanxuan, you will take people to interview the five school beauties in the past few days, and then give them a biography. It is best to match the name of a milk tea flavor. For example, Xu Guidi from the Department of Computer Science has a delicate fragrance and is very similar to Succulent. Grape."

"Kou Jing, next you will be responsible for finding advertisers, and reveal to them intentionally or unintentionally that Heytea spent 1 in naming fees."

Kou Jing was slightly stunned and said with some confusion: "Boss, didn't we spend 1?"

Gu Ming paused for a moment: "They definitely didn't believe you when you said it was 1, so they would secretly find an opportunity to inquire. Then they heard that it turned out to be 8, and they immediately believed it, because rumors are unreliable, and it is more true to find out by yourself. "

"The boss is really dirty. He just put the money from his left pocket into his right pocket and boasted an extra 1 yuan." Deng Xuanxuan beeped in a low voice.

Kou Jing lowered her voice: "Xuanxuan, you have to learn a little better. Doing business depends on blowing."

In the following time, several people began to carry out business in a planned manner according to Ming Ming's arrangements.

The key point is to allocate part of the energy from Douyin to the offline Heytea milk tea shop.

Douyin's traffic is aimed at the college student group as users, while Heytea Milk Tea Store is aimed at merchants near university towns.

The two public opinions lead two different groups of people respectively, thereby achieving a coherent effect.

"Have you heard that the milk tea shop invested [-] yuan in advertising fees for the new Douyin?"

"Don't listen to their nonsense. I went to find out yesterday. It was 8."

"The little girl who came to advertise that day told me personally that it was one hundred thousand."

"Lao Zhang, you've been in business for so long, you can't even tell when you're bragging. If they want to charge advertising fees, the money must be higher. You believe me, it's 8."

"8 is not a lot, is she crazy?"

"She was also driven to death by the college supermarket. She probably wants to treat a dead horse as a live horse!"

"Xueyue Supermarket is indeed unauthentic. They engage in price wars at every turn. It's disgusting. They just rely on their great business."

"Then I can't blame them. They are all in business. If you want to make money, you can't be honest."

"No, 8 is too much, Xiao Liu can't handle it?"

"I guess she is giving it her last shot. As long as it works, it will be fine. If it doesn't, it will probably be transferred at a low price."

"The boss is so young and it's really unwise. There are a lot of people on Douyin, but only a few are willing to watch the ads. The money will probably be wasted!"

Several business owners in the snack street got together and had a focused discussion on Deng Xuanxuan's deliberate exposure.

Of course, most of them are not optimistic about the effect of naming this event, and think that there is a high probability that they will lose money and make a profit.

Are you kidding, one advertisement can bring a half-dead milk tea shop back to life?

If business were to be so easy, they would have already established a nationwide chain!

Moreover, those who do business, especially those who are close to the merchants, basically feel a little bit uncomfortable with other people's good things.

This thought lasted until the morning of Wednesday. When a white truck drove over and carried out a large amount of promotional materials, the surrounding merchants knew that this was going to be serious.

"Masters, please lend a hand and help us put the board up, facing the direction of the teaching building."

"And that banner, just help us hang it on the street lamp and the pole at the door."

"If you want to set up a sign, you can place it anywhere on the college road. Just put the Heytea and Douyin pieces at the front. There are no other requirements."

Kou Jing got off the truck and directed the workers to start installation.

The first thing that was carried down was a two-meter-high PVC school beauty ranking board. The words school beauty ranking were written in pink cartoon fonts. The logos of Heytea and Douyin were printed on the upper right corner. It was so eye-catching as soon as you walked out of the teaching building. can see.

The masters worked three times and two at a time, first erecting the board, and then quickly installed the brackets.

In addition, there are various custom-made signs, banners and other things that have been hung up.

The scene at the door is huge, and the atmosphere immediately rises.

After all the promotional materials were placed, the bell rang just in time for the end of get out of class.

A large number of students poured out of the three teaching buildings at the same time. They thought about going out to eat something, but when they arrived at the entrance of the snack street, they couldn't move.

More than a week has passed since the school beauty contest, but the popularity is still unabated. Even the stray dogs in the school can shout a few words, so a large number of people quickly attracted a large number of people at the door of Heytea, all sticking their heads out. Looking at the huge ranking list.

Although the 3 dog days have passed, the autumn tiger is still very powerful. The students watching the excitement feel very hot while standing, so they turn around and go to the store to buy milk tea.

This phenomenon occurs once every two times, and three times every two times.

As a result, before the advertising effect was fully realized, more than a dozen cups of milk tea were sold in the store.

Zhong Juan had never seen so many guests before, and she was so busy that she couldn't keep up with the rhythm.

"My dear, for such a big event, did the boss really invest 8 yuan?"

"Looking at this posture, 8 yuan should be true."

"Oh my god, how many cups of milk tea do you have to sell to make money? The boss is really cruel!"

"Why do you care about that? If you can really get up, you can be full even if the water flows smoothly!"

The merchants hugged their shoulders and looked thoughtfully at the students buying milk tea at the door, and began to make their own little calculations in their hearts.

Even they themselves didn't realize that before they were still imagining that the money would be wasted, now they have begun to think about the steady flow of money after the publicity.

Because of advertising, there is a big difference between online and offline feelings.

Take these merchants with relatively conservative ideas as an example. A carousel banner hanging online may not be more attractive than a two-meter-high PVC board. After all, this is something that can be seen and touched.

This feels like the first few years of online shopping. Many people have a certain degree of resistance because they can't see the products, but only after they really understand it will they find that it is really convenient and fast.

Gu Ming just hopes to provide enough atmosphere, so that the atmosphere can be transformed into a sense of trust.

Don't think that the money you invest just turns into a string of data codes.

I will put up billboards and banners for you!

Doesn’t the sense of ritual arise instantly?

At the same time, the teacher sitting in the office looked through the window and saw the ranking list, and couldn't help but start talking about it.

"This scene is quite big!"

"Yes, it was just a small fuss the past two days. Now that we are doing it today, the feeling of a big event is instantly felt. Even I am a little curious."

"I heard that this event was started by a freshman from the School of Finance?"

"The School of Finance should be true, but it's impossible for the freshmen, right? The military training has just ended, how can the freshmen put up such a big fight?"

"Regardless of whether he is a freshman or not, the person who created Douyin must have great ideas. He has forcibly tied traffic and products together. He used the school beauty competition to bring traffic, used traffic to promote products, and used products to continue to hype. It's really Wonderful."

"It seems great now, but it will definitely cost a lot of money in the early stage. It is still mysterious to have the ability. Since when did the University of Finance and Economics have such a student?"

While the Heytea milk tea shop was decorated, the competition launched by Douyin also opened on time.

Kou Jing’s warm-up activity was very effective. At two o’clock in the afternoon, the entire Douyin was a hit, and the number of comments increased sharply.

The father-in-law is right, and the mother-in-law is right. Everyone thinks their goddess is the most beautiful.

But things are different now. With the most intuitive data, you have to compete based on popularity.

Even if someone is not interested in who the school beauty is, there will always be a few gay friends who will drag you to vote.