After rebirth, I want to destroy my original family

In 2015, Pintuan shifted part of its business focus to overseas, which was seen by outsiders as being due to constraints from Alibaba.

Enterprises need growth points, and entering overseas markets is expansion and avoidance at the same time.

During the year when group buying was deliberately avoiding the battle, Alibaba launched an all-out attack, targeting from multiple angles, and indeed took away part of the group buying market.

Among them, the most rewarding thing is whether you are hungry or not.

In this sniper war without the smoke of gunpowder but with undercurrents, Ele.me reversed its previous decline and increased its market share by 1%.

1% may not sound like a lot, but it is a huge amount in the national market.

Zhang Xuhao was very excited.

Although he has been suppressed by Gu Ming in recent years, his ambition has never diminished.

Because there is a saying that goes well, it is better to laugh louder than to laugh longer.

So after discovering that the effect of sniper warfare was so outstanding, he immediately notified the upstream supply chain to expand quickly to ensure greater results after the year.

In line with the market trend, Hongrun Supply used price reduction policies to win over partners in the group supply chain. It really tasted the sweetness, so after receiving the notice from Hungry Bu, it immediately began to expand.

But this year, everything was quiet and nothing happened.

This is equivalent to someone telling you that there will be a war next year. If you hurry up and recruit troops this year, you may be able to become the king.

When the time comes to conquer this world, you and I will share the glory.

As a result, the battle was delayed, but the camp was already full of soldiers eating food.

2016年8月底，宏润供应链的扩建仓库的利用率仅有百分之2十6，有1半的车队都处于无事可做的状态。

The security guards in the park drag idle drivers around all day, playing mahjong during the day and dancing in the square at night.

There are no monsters anymore, so why keep a bunch of Ultraman to eat for free?

How can a capitalist tolerate this?

Duan Hong has average ability and not much vision. He doesn't know why Ali suddenly stopped market sniping, so he has been reading military strategies at home recently.

It is said in ancient times that the victor must take advantage of the victory to pursue it.

Seeing that I have the advantage, what does it mean to cease all activities?

It's just that he really misjudged the situation.

The year 2015 can indeed be seen as everyone surrounded group buying. There were constant pessimistic voices in the market, and everyone predicted that 2016 would be a weak period for group buying. But this year, group buying suddenly made a gorgeous turn, and one person surrounded everyone.

Chinese is really interesting, everything makes sense...

In the evening, the sun was sinking in the western sky, and the sunset was spreading across the sky. It was almost time to have dinner.

Gu Ming took his two little cuties who were eating ice cream up the escalator and arrived at the 4th floor of Baihua Valley Mall.

The little rich lady is a foodie, and Gu Aiyao has inherited this character. The two rich ladies of the Gu family, one big and one small, can't move their feet in the food city of Baihua Valley. They want to eat this and that.

Wang Haini and Zhong Wenjing followed behind. Don’t ask, they just wanted to eat for free.

While waiting for the food, Wang Haini was watching those handsome brothers on Douyin, when suddenly she saw a prompt pop up on the right side of Douyin.

"You've been watching for too long. Let's take a break and have dinner, shall we?"

"?"

Wang Haini was stunned for a moment, and then she saw the logo of the group takeaway appeared in the lower right corner.

As she clicked on it, Douyin automatically jumped to the nearby food high-scoring list.

A wide variety of takeaway meals are distributed in a list for users to place orders at will. After the order is successfully placed, there will be an option to return to Douyin.

"what is this?"

"Kind tips."

Gu Ming carried his daughter to a chair and said, "It reminds you that although the video is nice, don't forget to eat. It cares about you more than your mother does. Are you touched?"

Wang Haini clicked her tongue twice: "It's indeed very considerate."

"Then do you think this function is practical?"

"It's so practical. I often use Douyin to the point where I forget to eat. When I come back to my senses, it's already past meal time."

Zhong Wenjing couldn't help but nodded. "I was asked by a publishing house to revise a manuscript before. I only had two hours for lunch every day. As a result, I was revising the manuscript until I came to my senses at 1:1."

Zhou Xiaoyao couldn't help but turn her head and asked: "Why did it take so long to change it?"

"We are not allowed to write more about Maple Grove, we have to delete it."

The rich young woman was stunned for a moment, knowing that she shouldn't ask, and then turned around with a stern face to wash the dishes.

However, as she kept rushing, her little face couldn't help but turn slightly red. She looked like a cool but a little shy girl.

Gu Ming also took out his mobile phone and tried the new function. He thought that when the linkage effect of a software can be so convenient that you can bypass the desktop, then competitors almost become "other options".

Because exiting, swiping the page, and opening a competitor's software require three steps, while switching to group buying from Douyin only requires one step.

Of course, some people will definitely think, I won’t listen to your fucking arrangements, I’m going to quit and click on Are you hungry?

Damn capital, don't even think about controlling my life!

But this is only a minority.

When doing business, you always consider the majority.

Later, the restaurant started serving food, and when she smelled the mellow and fresh aroma, Wang Haini immediately put down her phone and picked up her chopsticks.

But what she didn't know was that the function she had just experienced had already thrown the entire Hungry No More into chaos.

It is impossible for people to eat every moment, and the peak meal times are morning, noon and evening.

However, starting from 4 p.m., the employees of Ele.Buy discovered that the peak order period that should have occurred did not arrive as expected, and the number of orders in their backend had been showing a downward trend.

This trend continued until 1 o'clock, when the supervisors of the various branch offices could no longer hold back and called the headquarters.

The orders have become less and less, which makes people feel a little panicked.

It is obviously the peak dining period, but the actual number of orders is not as high as the orders this morning.

Many riders on Ele.me are calling to complain that they can't get orders. Some riders who run in fixed blocks can only deliver two orders in one trip.

At this time, Zhang Xuhao looked out the window at the street and saw countless yellow-robed group delivery riders speeding along the road. He knew that the worries he had at the beginning of the year had gradually become a reality.

"Mr. Zhang, group delivery is connected to Douyin. Now most users jump directly within Douyin."

“They also set up warm reminders. Every time it’s meal time, Douyin will remind users to remember to eat.”

“From traffic to monetization, they have begun to close the loop.”

At the headquarters, all the executives fell into a state of doubt about their lives after hearing the report.

TikTok is now the software that occupies the most time among users. If you arrange someone to randomly check one person, you will find that at least 1 out of 5 times, he is using TikTok.

After adding a jump excuse for group takeout on Douyin, group takeout has received a huge traffic supply.

This traffic is certainly not as large as the Alipay 5-blessings event, and it can even be said to be far behind.

However, the traffic of Alipay's 5-blessings event is only short-lived, but the traffic of Douyin can be continuous and even continues to grow.

1Until the peak of ordering in the evening ended, compared with yesterday, the number of orders on Ele.me dropped by 6%.

On the second day, it dropped by 2 percent.

This trend continued until the number of orders for Ele.Buy was cut in half, and then it slowed down.

The Internet business has always been about monetizing traffic.

Alipay first used Yu'ebao to raise the banner of traffic, and then used the 5-blessings event to push the popularity to the peak. Ele.me never had all the advantages, but now all of them have disappeared.

“Make discounts and bring back the order volume!”

"As I said when we made the plan before, first stabilize the existing market and then start to break it."

"The difference between us and group takeout now is traffic. As for Li Zhi from the Ministry of Commerce, he went home to pack his things and go on a business trip to keep an eye on the progress of our cooperation with Kuaishou and Xiaokaxiu!"

Zhang Xuhao pressed the table and quickly issued two instructions with a sullen face, so the hungry people started to act frantically.

Not long after, Hungry launched a special promotion with 8% off.

With the real money discount, some of the previously lost users did come back, and orders gradually picked up. However, after seeing the upward curve, everyone was not happy.

Because this increase is far less than their early predictions.

Douyin directly jumps to group food delivery within the software, which results in a large number of people not even knowing that Ele.me is no longer offering discounts.

Seeing such a scene, the whole hungry people were shrouded in a panic.

Chen Jiaxin now studies the reports every day and looks at the order fluctuation curve of the platform, her eyebrows never widening again.

Once the discounts are launched, there is no way to stop. This is a huge expense. Hungry cannot hold on for long, and the traffic crisis still needs to be resolved with traffic.

At this time, cooperation negotiations between Hungry Bu and Kuaishou have begun to accelerate.

But the problem is that the two are not the same company, so Kuaishou cannot directly open an interface to it like Douyin does.

They only agreed to let Hungry run ads during the three peak hours of morning, noon and evening, and the cost was not low.

On the eve of the Mid-Autumn Festival, Ele.me’s advertisement on Kuaishou was officially launched. Its share in the sinking market has slowly increased, but the order volume in important markets such as 123 lines is still declining.

The reason is that Kuaishou does not have many users in 123-tier cities.

"There are fewer and fewer orders that can be received."

"I won't compete with you anymore. I've switched to group sharing. You can afford to wait, but I can't afford to wait for my mortgage payment."

"There are too many riders on the group buying side, and you may not be able to get an order even if you go there."

"At least we have orders to share, right? Now we're hungry and we don't even have orders. No matter how few riders there are, what's the point."