Reborn Entrepreneurial Giant.

Chapter 7 Xiangyun Clothing

After finishing the self-study exam, Qu Li was busy finishing the work. During the National Day, the highest number of sales was 500 orders a day, and then it gradually dropped. They cleared out all the high-quality products they had promoted, and now the sales volume has dropped to about 300 orders a day, and it is still falling. , the peak sales season seems to be over.

"The sales volume in October was about 10, but we may have suffered a loss because of the change of location." Chen Danlin did not calculate the details, but she had to pay one year's rent for moving to the science and technology park. If the previous warehouse was terminated early, she would also lose part of the rent. have……

"Can we repay our loan?"

"It's already taken into account."

"Starting from next month, our salary will be increased to 5000. We can no longer take money from the company's account. The previous payment..."

"It's already taken into account!" Chen Danlin simply explained that their current gross profit margin is as high as 55%, and their sales revenue is 40 yuan. Without taking into account the additional cost of changing locations, they have a net profit of about 8 yuan. Last month, the net profit was about 5 yuan. The profit was more than [-].This kind of profit is enough for them to recruit an elite who is familiar with the clothing industry and earns a monthly salary of over [-] yuan.

Changing places requires a new atmosphere. Danlin Women's Clothing wants to launch its own brand and find a foundry. Not only does it need a clothing designer, but it also requires fabrics. Without elites who are familiar with this industry, the two of them really can't make it work.

Of course, the main purpose of recruiting people this time is to bypass middlemen. Some orders are purchased directly from manufacturers, and at the same time, the purchase price is further reduced. Don’t think that the gross profit margin of 55% is very high. This does not take into account the extremely low return rate, which is less than 10 %, and will soar to the industry average of 30~50% in the future. Do you think a gross profit of only 55% is acceptable?

Well, this gross profit margin is actually already very high. As more and more sellers enter the clothing e-commerce track, the time that this gross profit margin can be maintained will not be particularly long. After the subprime mortgage crisis, domestic exports were blocked. Domestic competition will be extremely fierce.While you can make money now, since Taobao doesn't charge advertising fees yet, make more money.

Qu Li is not extravagant enough to hire talents with a monthly salary of [-] yuan. It’s not that he can’t bear it, but that he can’t control it. In this industry, people are better than you in everything. If you discover your advantages in advance, then go ahead and do it yourself, and you will be ignored when you leave. Together, conflicts between you and your suppliers will not only delay your development, but also strengthen your competitors.

You must be self-aware as a person, and don’t think that anyone in society will spoil you. Good people and bad people will change as the environment changes. Just like a saying often said in the entertainment industry: After you become famous, you will be surrounded by good people.

With a monthly salary of more than 5000, the middle-level cadres of big middlemen are very good. For example, Xiangjiang Li & Fung and Ying Zhijie have strong supply chain management capabilities. They have many people they need. Their business is very wide. For example, Li & Fung supplies Wal-Mart. Although it is not easy to recruit people from the chain's core cooperative enterprises, it is not impossible to poach people from their clothing purchasing department.

The level of headhunting in Yangcheng is still very high. Maybe Qu Li’s requirements are not very high. Anyway, he placed an order after the National Day. After the self-study exam, there was good news. Qu Li met Tan Lijun who worked at Li & Fung. , he is less than 30 years old, a top student in information and computing science in the Department of Mathematics, Sun Yat-sen University.

"First of all, we have to admit that we are a small company, but it does not mean that we are a company without ideals and pursuits." After meeting, Qu Li did not really tell the actual situation of Danlin Women's Wear. If he really knew that this was A company founded by two 19-year-old high school students may leave immediately, and it will be useless to recruit headhunters.

"When we recruit you, the first task is to set up the company's procurement system and purchase directly from factories to reduce costs; the second step is to establish a production OEM and transportation system for our own brands; the third step is to establish a good e-commerce system. Distribution centers across the country.”

"Your goals are big, but are they in the right direction? Are you an e-commerce company or a traditional retail company?"

"What is important? Do you know ZARA? What I want to build is ZARA in the Internet era, with Internet e-commerce as the mainstay and physical retail as the supplement. In the future, retail stores will mainly be built in the core business districts of first-tier cities. Established for brand building.”

"Many big brands' flagship stores in core business districts of big cities not only have high operating costs, but many of them operate at a loss. Is it really worth it for you to do this?"

"Our main target is e-commerce. The offline physical flagship store is to open up the boundaries between online and offline and enhance consumers' brand recognition. A brand without offline physical stores has never appeared in the core business district. How many people will trust your brand? This is not a loss-making operation problem, but a brand building problem.

In addition, Ali raised US$10 billion this year. Their main business is Taobao, which is an opportunity.Last year, the annual transaction volume of Taobao platform was 10 billion. This year, it is at least five times. What about next year?If I don't take a ride on a high-speed train, do I have to run behind it myself? "

"The Danlin women's clothing store operated by our company has earned more than 40 yuan a month from a few thousand yuan a month ago. We can feel the growth of Taobao as a platform, and we are willing to devote all our energy to e-commerce business at this stage. middle."

Although Qu Li's ability to inspire people is not strong, he is very confident and knows how to treat others sincerely. Moreover, the person opposite him is a smart man who can understand the Internet and e-commerce. Seeing Qu Li blowing his talk lucidly, Tan Lijun feels that this is a man who can do things. people.His resignation from Li & Fung was mainly due to his failure in office political struggles, not because of lack of ability.

During Qu Li's communication with Tan Lijun, he also felt that he was a thoughtful person. Although he could not see the way forward clearly and had his own ideas, he was able to listen to what others said.

The next day, Tan Lijun came to the office of Tianhe Science and Technology Park. When he saw the young proprietress, he finally realized that something was wrong. Wasn't he just trying to cause trouble?

"You said that we can achieve what we have now with just a bunch of people like you. If regular troops like you join in, will there be a better future?" Qu Li secretly praised Tan Lijun, but said more How true.He and Chen Danlin are both Internet celebrities, and he is also a writer, which can be converted into advertising.

After all, Tan Lijun still lacked a test. If he had watched too many "Understanding Applause" programs, he might not be so easily moved. Qu Li soon understood and increased the pressure again.

“我这给你薪酬有三个方案，第一个是月工资8000加奖金；第二个是月工资4000加价值1万的股票加奖金；第三是月工资2000加2万的股票，最多到5%。”

“What is the company’s valuation?”

"It hasn't been decided yet. We will find a professional accounting firm to take charge."

The two exchanged some views on the company's operations. Qu Li wants to open two other Taobao stores, one for men's clothing and one for beauty.I don’t have to worry about money, I can invest millions or find venture capital.

"You have nothing else to hide from me, right?" Tan Lijun emphasized again

"If you join the company, I will plan a bigger publicity event. It may take some time before I come back." Qu Li said without changing his expression. Chen Danlin just wanted to roll her eyes after hearing this, so just go ahead.

Qu Li didn't know about Chen Danlin's complaints, and even if he knew, he wouldn't care. Which entrepreneur or professional manager didn't talk nonsense, and he didn't lie, right?

"What is the name of our company's men's clothing brand?"

"Xiangyun, colorful auspicious clouds, auspicious clouds, and the logo is blue and white clouds." Qu Li said with a half-smile, a sense of pride hidden in his heart. This is Xiangyun, and it is a born sports brand.