Reborn Entrepreneurial Giant.

Since the launch of Honor, Qu Li has rarely gone to the United States and has much less contact with there, including Tesla's Musk.

Geometry Auto's current global popularity is definitely not lower than Tesla's, but Qu Li did not use his power to overwhelm others. Instead, he supported Musk many times and volunteered to promote Tesla and Geometry Auto on Twitter, combining the two brands. Said to be the Apple and Glory of the automotive industry.

Is the bundling marketing strategy a good one?It depends on the company. If Qu Li is an American and founded an American company, he will not let others take advantage of him.The Japanese have wrapped up the patents for hydrogen energy vehicles, and no one is playing with them. Assuming that China has wrapped up the patents for pure electric vehicles and has an absolute advantage, will Europe, the United States, Japan and South Korea play with China?

Any advantage is relative. Did Chrysanthemum Factory really make a mistake when it was so closely connected to the global industrial chain?Decoupling is always a last resort, and there are always those who think it is the best option.Qu Li did not want to decouple, so he chose to "support" Tesla, support "Infineon", and support "Spansion Semiconductor". Oh, the latter one is his own.

Although he can do very well without his "support", who knows, in the future, the Chinese people will ridicule Qu Li for raising a tiger, but no one can deny his contribution to "Tesla", so Geometry Auto is not It will be worse than Tesla.

Don't think about whether there is a causal relationship, even if there is not, thanks to Geometry's current product strength, this has become a reality.

Musk quickly called Qu Li and had some communication about the appearance of Tesla cars in "Iron Man 3". How could Qu Li blame "Light of Humanity" Musk? He could only blame Disney and Marvel.

"Have you ever encountered pressure from traditional automobile companies?" Qu Li asked

Tesla has expanded its production capacity this year and its sales have soared. Geometry has just reached full production capacity and is expanding production. Therefore, the number of pure electric vehicles sold by Geometry in the first quarter of this year is not as good as Tesla's. There should be no surprises in the second quarter. Only in the third quarter does Geometry Auto have hope of overtaking.

Anyone who has experienced it knows that it is very satisfying to sell as much as you produce. Tesla has basically enjoyed this kind of treatment since this year, similar to Geometry.

Traditional car companies all have cars in stock. Geometry and Tesla actually don’t know what stock is, and they also have direct sales models. Even if they have just started, can they not be taken seriously?

"Of course, no one wishes us well." Musk

Qu Li talked about the experience of Geometry in China. He was ostracized in various ways. Some people even focused on the charging standards given by Geometry without asking whether they were right or wrong. You must know that the 2015 version of the charging standards for new energy vehicles is very backward, unsafe, and has many problems. defect.

"We want to subvert an industry, and their counterattack will not succeed..."

"Maybe." Qu Li didn't know. Is Musk very confident now?

"Electric vehicles will inevitably replace fuel vehicles. This is a major trend in history, but it may not be Tesla that can do it..."

"Have I never targeted Tesla?" Qu Li doesn't take the blame

"I say GM, Ford and other fuel vehicle companies, they themselves don't..."

It can’t be said that they didn’t take action. General Motors purchased Huaguan’s motors and Honeycomb Energy’s batteries, but their electric vehicle products are hard to describe. I don’t know what the previous battery core materials were. Anyway, the performance in all aspects is not as good as Honeycomb Energy.

It is a normal strategy to cause obstacles for "friendly businessmen". Qu Li has never been angry about this. Musk also accepts this fact, but it does not mean that he will acquiesce.

"Is there anything you can do?"

“I can’t think of anything right now. Tesla doesn’t sell many pure electric cars right now…”

"How many patents have you applied for now?" Qu Li asked

"Not much, maybe two or three hundred."

“It doesn’t seem to be more than us.” Qiancheng Geometry seems to have applied for 300 international patents through PCT, which does not include battery patents and other industrial chain directions.It is more like a mature foreign-funded enterprise with a bright future, and it will invest a lot in patents.

"What do you want to do?" Musk felt bad

"I want to open up most pure electric vehicle patents to the outside world, let more entrepreneurs join our industry, and also give traditional fuel vehicle companies a chance, while accelerating the popularity of electric vehicles around the world..." Qu Li is following someone else's path. The road lets others follow behind him

There are always people in China who say that Tesla's disclosure of patents is just a show and has no meaning. They also give an example of when Xidi started to build pure electric cars. Such people are either brainwashed or trolls. Electric cars have been around since the 19th century.

The EV2003 abandoned by General Motors in 1 was barely considered the first pure electric vehicle in the modern sense. It made many innovations. The BYD E6 did not surpass the GM EV1, Tesla Roadster, and especially the Model S. It was a real innovation. Later, almost all electric vehicles were It is moving in the direction pioneered by Model S, such as giving up the gearbox.

In fact, there is a very simple comparison method. Before Tesla disclosed the patent, BYD had no car that reached or was close to the level of Tesla Model S.There are also new car-making forces. Was it established after Tesla disclosed its patents? Where did their technology come from?

"You ride on a horse..." Musk burst into tears

Qu Li was not angry, and waited until he finished scolding: "How about you think about it again, what do we want, what will we lose, and what will we gain?"

"You can't do this..." Musk subconsciously felt that it was dangerous.

"I want Tesla and Geometry to do this together." Qu Li continued

"..." Musk fell silent at this time. How many shares of Tesla does Qu Li hold?Does he want to?

"I am discussing with you that the specific time to disclose the patent must wait until we have established certain advantages and external pressure is increasing." Qu Li, their disclosure of patents is not the disclosure of technology. New forces want to build cars, but You have to rely on yourself. You can infinitely exaggerate the significance of public patents and belittle them to the point of being worthless. You all have a point of view.

The patent application seems like someone has opened a passable road in the desert swamp area and marked key nodes.Under normal circumstances, others are not allowed to pass, such as Intel and AMD's X86 architecture licenses; some, such as Qualcomm, can leave after paying money.

"We disclose patents so that everyone can freely use the geometry, methods, designs and technical routes patented by Tesla cars, rather than teaching them how to build cars." Qu Li continued, saying that the meaning of his doing this is: let Friendly businessmen directly save the time, money, material resources and human costs of trial and error.Therefore, many car companies, even those without car manufacturing experience, have the opportunity to catch up.

"It also has great publicity value!" Musk is more of a marketing master than Qu Li.

"Of course, it depends on how we choose." Qu Li