Reborn Entrepreneurial Giant.

Chapter 598 Planning Ancient Songs

As the Spring Festival travel period ended on March 3, the 8 website of the Ministry of Railways was ridiculed by many netizens. After spending so much money, even one website could not be built well. It was really...

Then on March 3, the Ministry of Railways separated the government and enterprises and established the National Railway Administration, which was under the control of the Ministry of Transport. On March 10, the Railway Corporation was officially established.

Qu Li didn't have time to pay attention to this. He was busy voting. Anyway, he didn't know whether Jumeiyun would be able to get orders from the railway company after it was established.

After voting, Qu Li went to search for ancient songs to appease people and actively respond to challenges.

The technology of Jumei ancient song search is no longer behind Baidu search, and the search experience is also continuing to improve. However, no matter how to explain it, the traffic from 365 is always too large. It can be expected that 4, which will start to provide search services in April, will Taking more radical bundling measures, at that time...

Google Search can be bundled with Kingsoft WPS and Security Guard, and it can be bundled with Guge Search and Guge Browser. However, 365's current market share and reputation are still very high. No matter how bundled it is, it will be difficult to make up for the loss of traffic.

"There is no shortcut, we can only resist." Qu Li broke some people's illusions that he could not always create miracles.

Some people still want to acquire Xunlei, but this company has a founder and is not controlled by capital. It was valued at more than one billion US dollars when it was preparing to go public. Now it has cooperated with Xunlei, and the effect is not ideal, so Jumei is not willing to I'll pay for it.

"How about our money-making strategy?" Qu Li asked

The advertisements of Guge and Jumei are integrated together, and the name is Zhaocai Jinbao Advertising Alliance, which is a mixture of Baidu Alliance and Taobao Alliance.

"This is more complicated."

Taobao has been a Taobao customer for a long time, and it has improved somewhat in the past two years. However, they want to concentrate traffic on the Taobao platform, so they have lowered the commission ratio.Jumei is mainly self-operated and is relatively restrained in promotion. Juhuasuan is mainly third-party sellers and does not care about the source of traffic. The adjustment of commissions is based on the overall market performance.

The search advertising of Zhaocaijinbao is not as good as Baidu, and the e-commerce advertising is not as good as Taobao, but combined, the two are not inferior to any one, and the growth of mobile advertising is more obvious.

Guge is responsible for attracting wealth, which is actually not very good. From the composition of the employees, we can see that these people do not understand e-commerce at all, and it is troublesome to communicate across a layer. However, the industry is developing so fast, who cares? Some people think it is more fair to attract wealth.

“I can only say that there haven’t been big changes for the time being, it’s just that the growth rate has slowed down.”

Recruiting wealth is a source of income. As long as there are no problems, they will have a stable income, so it is very important.

Qu Li had thought of all the ways he could think of to search for ancient songs, and he really had to do the rest by himself, but that didn't mean he had no ideas for the future.

"Put aside the PC side, let's focus on the mobile side." Qu Li said

Idiots like Zhou Hongyi, who cannot compete with the general trend, might as well sell Qihu to Jumei, do their own searches, and attack ancient songs. Isn't that just achieving whiteness?Whiteness search has become a trend that is hard to shake.Of course, this also has something to do with Qu Li. Assuming that he does not invest in Jinshan, he may have the possibility of in-depth cooperation with 365. They are both in the safe field and their peers are enemies.

"No matter how the future changes, there are still three main ways to use the Internet: e-commerce, game value-added services and advertising. For e-commerce business, you can arrange for people to build rebate shopping guide websites; in addition, you can consider starting Kuxun, travel and accommodation, Don’t even think about projects with relatively large investment, such as online car-hailing..."

Qu Li set a direction for them, learning from Fliggy and Meituan Hotel. Of course, the people searching for ancient songs didn’t know about it, so they had his guidance.

"Don't think about making money when it comes to ticket inquiries and bookings. You can leave it to a third party. Our focus is on hotel accommodation. Do you know the number of hotels in China?"

"There should be tens of thousands, and the number of hotels in first-tier cities is close to [-]..."

“Ctrip has about tens of thousands of hotels, but I’m not necessarily talking about star-rated hotels, budget chain hotels, or even lower-grade hotels that can provide accommodation services. There should be hundreds of thousands of them across the country... "Qu Li

"Ctrip has done a good job, and there are many players in this market, so our advantage is not obvious."

At this time, Baidu seems to have invested in Qunar and also entered the online travel service market.

“What are Ctrip’s customer groups and service goals?”

"Business trip and tourist customers..."

"Then we will help locals book hotels and B&Bs locally."

Jumei invested in Uber and Airbnb. These two companies became very famous in 2013 and were imitated by many entrepreneurs.

"We are not competing for the existing market, but to expand the upper limit of the entire market. Do you know how Time Movie Tickets became the number one in the industry?" Qu Li does not deny employees opportunities to grow, but they must give way to the needs of corporate development. .

"Relevant departments are promoting the development of digital cinemas in the country, and almost all newly opened cinemas are digital. The ticketing system developed by Time Movie Tickets is the simplest and most widely used in domestic cinemas, and then we naturally got the online movie ticket sales rights." Qu Li explained

“We’re going to develop an online hotel booking system?”

"Don't just say, go to third- and fourth-tier cities, meet the needs of local hotel owners, and surround the cities with rural areas..." At this point, Qu Li has nothing to say. He can't guide them in product development, right?

As for the development of the homestay platform, it will only start after the talented people of Guge Search put down their bodies and feel the fireworks of the world. Qu Li is not worried about anything. At this time, Guge Search has already been mixed with Jumei’s management, and a large number of new employees who were not contaminated.

"The last step is the development of mobile APPs. We must realize that future mobile applications may form information islands that will not be open to search engines." Qu Li discussed with them for a while why this trend has formed, and then Create such a comprehensive information platform.

Shiguang has Instagram Xiaohongshu, WeChat will have Moments and public accounts in the future, and it also has Shiguangzhihu, AcFun, and a large number of content creation platforms. Therefore, what you need to search for ancient songs is news and information APPs, mobile browsers, etc.

"The information display on the mobile phone is very different from that on the PC. Information flow is a must, and the other is machine recommendation. Every time a user reads, we have to guess what content he or she likes in the background, and then push it to him..."

"This requires us to have a lot of original content. Traditional media are very important. They are the source of all information. The huge number of self-media may..."