Reborn Entrepreneurial Giant.

Chapter 589 Brand Building

The Spring Festival of 2013 is coming soon. It is rare for Qu Li to spend the Spring Festival with Chen Danlin, so he cherishes it very much, so he came to Hainan for vacation.

Everyone else was going to Sanya, and Qu and Li were no exception. However, after playing for two days, he drove north to Wenchang, wanting to visit this rocket launch base that is open to the outside world.

The Wenchang Space Launch Site started construction in 2009 and was expected to be put into use in 2013. However, the first launch mission was not completed until 2016.

Qu Li didn't know what was going on behind this, and their efficiency was definitely not high anyway.Since it is not put into use, there is nothing interesting to see here.Even if he wanted to find someone to discuss cooperation during the Spring Festival, he couldn't find anyone.

"Do you really yearn for the stars and the sea?" Chen Danlin walked around with Qu Li

"Give yourself an unattainable dream so that you won't get lost, just for the sake of"

"For what?" Chen Danlin asked

"I am about to become the richest man in the world. In a short time, some people will think that I am the pride of the nation..."

"So you want?"

"Fly to the moon to avoid disaster, fly to Mars to avoid disaster!"

Chen Danlin didn't know how true or false Qu Li's words were, so she didn't continue to ask.

People are inherently complicated, or do you have to find a definite reason when you decide to do something?Is it a good reason for Quli to build rockets to advertise for him and make Honor and Future Future unquestionable high-end brands?

You must know that almost no domestic independent brands took the high-end route before 2012. Honor’s initial price of 499 US dollars undoubtedly squeezed into the ranks of high-end brands. However, because smartphones are a new species, major traditional mobile phone brands I didn't react. I just started sniping at Honor. There was Nortel Network in the front and Motorola's patent in the back. Honor was able to break through successfully.

In the car market with an annual sales volume of about 2000 million vehicles, CMOS Geometry was not taken seriously at first because it had been facing the problem of insufficient production capacity. However, the pure electric Geometry car came out, and the price of 66 yuan undoubtedly entered the luxury car category. market.

So starting from Qu Li’s decision to acquire Saab, Qiancheng Geometry began to come under various overt or covert attacks. What’s even more outrageous is that when Qiancheng was preparing to introduce the Saab brand into the country, someone was obstructing it and wanted Saab to become a foreign-owned company like Volvo. brand.

Saab Automobile has obviously gone bankrupt, including its brand and patents, which have become assets with a huge future. It even has no production base and sales channels. Why does it want to enter the domestic market as a foreign brand?

Of course Qu Li wanted to appeal. Everything was according to the rules. Fortunately, the future was short of production capacity. Waiting for a few years would not matter, but it made him feel sick.What's even more disgusting is the slander and rumors: Qiancheng CS6 and CS8 are just piles of stuff...

Just like later, a certain brand slandered the Couliang mobile phone as an assembly machine and a comprador, and then advocated patriotic marketing. If you don’t buy it, you are not a member of a certain country.

There is nothing new under the sun. I wonder which force or joint venture brand is joining forces intentionally or unintentionally to snipe the future?

Qu Li didn't know that he once again used the trick of "dimensionality reduction attack", repeatedly emphasizing at home and abroad that as long as the trend of intelligent and electrified cars comes true, Qiancheng Geometry will have an absolute leading advantage.

Although many people are still refuting Qu Li's views, he does not build PPT cars, and the excellence of geometry has been recognized globally.Then, Qu Li repeatedly emphasized that the judgment he made is being accepted by more and more people.

This means that a domestic brand will seriously impact the interests of overseas brands, and may lead other domestic brands to upgrade their brands and earn "excess profits." Some joint ventures and comprador forces are not willing to see the rise of the future.

Then follow Musk's path. He has proven that this path is feasible. From the glory of self-developed chips and systems to Galaxy Power, which is engaged in space exploration business, including Jumei, the world's largest retail company, it is all Qu Li's fault. Halo, many halos are added to it. As long as Qiancheng Geometry's products are good, I believe it can achieve brand upgrade.

Chen Danlin didn't know how difficult it was for domestic companies to hit the high-end market. Maybe she thought it would be easy to build a high-end brand. After all, the Danlin brand she directly controlled had inexplicably become a representative of mid-to-high-end women's clothing brands and was able to enter domestic high-end shopping malls.

Maybe it has something to do with "My Love from the Star", a popular TV series across Asia. The heroine often goes to Danlin Women's Clothing Store to buy clothes. The neurotic heroine said "high-end and classy, ​​low-key luxury and connotation" and was praised as the best brand of the year. Advertising slogan.

"My Love from the Star" successfully allowed Danlin to break out of the women's clothing industry and open more than a dozen offline stores in first-tier cities in China. It has been a smooth journey and will expand to second-tier cities this year.

In fact, strictly speaking, Danlin women's clothing is still a fast fashion brand, but the product quality is obviously better than ZARA, H&M and other foreign brands, and no less than Uniqlo.

The reason why Danlin women's clothing is recognized may be related to Chen Danlin's "legendary life".She is the youngest self-made rich woman in China. She went to Hong Kong to acquire the Li family's "PCCW", changed its name to PCCW, and privatized PCCW Real Estate.

Although everyone knows that she is related to Qu Li, who cares? Chen Danlin is the first generation of top female Internet celebrities, a representative of Sichuan Province, and a legendary woman in the new era.

The profit of Danlin women's clothing can guarantee its own development, but it is more difficult for Shein. The small order quick return model has high requirements on the supply chain, and the European and American Internet celebrity delivery model is a kind of advertising fee, which has driven up the cost. cost.

Fenghua International is developing, but as bosses, Chen Danlin and Qu Li have not made any money. What can they say? The company will be successful. If it fails, a few years will be wasted.

After returning from Hainan, Qu Li accompanied Chen Danlin to Fenghua International. There was nothing to talk about. Their company had a large number of young fashion designers. The experienced and outstanding ones worked for the Danlin brand, and the interns who had just joined the industry worked for Shein. Including major clothing factories, they have to design their own styles and then sell them on the Shein platform.

Some designs are not enough. The higher-priced Danlin brand requires better raw materials, better processes, factories and quality assurance; in comparison, Shein discounts.

There are also stores. The Danlin brand has learned from Honor Company in this regard. The simple, fashionable and international design style is still very good.

"You did a great job, I can't find anything wrong with you." Qu Li walked around with Chen Danlin without commenting.

"You won't lie to me, right?" Chen Danlin

"How could it be? Our direction is not wrong, our methods are not wrong, the rest is management, as long as we find the right person..."