Reborn Entrepreneurial Giant.

Chapter 461 Time MIPad

Qiancheng Automobile is only a small company, and it is too difficult to attract supply chain companies to settle in Xingsha. However, Honor is a big company. After BYD Electronics settled in, it will drive a lot of supply chain companies, including Honor's future core supplier BOE's AMOLED production line. Star sand.

It is very difficult to achieve this. Inner Mongolia EEDS has made many efforts to allow BOE to settle there. For example, BOE established an energy company there and transferred it this year, with a single profit of 37 billion yuan.There is no way Xingsha would pay so much, so Honor had to find a way to help BOE make money.

But BOE's products at this time cannot meet Honor's requirements, even if Honor invests a lot of manpower and material resources to help BOE poach people from the LCD panel industry in Japan and South Korea to improve technology.This falls into a vicious cycle. Without orders, it cannot make money, and BOE's continuous hematopoietic ability will be weak.Historically, their financial report said: In 2011, the global terminal electronics consumer market continued to be sluggish.Affected by this, the prices of the company's main LCD panel products continued to decline, causing the company to incur large operating losses in 2011...

It’s obvious that the smartphone industry is booming, but BOE is still losing money. What this means is self-evident. They can’t lead the world now.But now there is financial and technical support from Honor. Although it cannot meet Honor's requirements, it can be used as makeshift.

For whom?It's definitely not Honor. Motorola's acquisition has not yet been finalized, and we don't know when the integration will be completed. So, it is most appropriate to open a vest.Amazon can sell tablets, so should Jumei Shopee also sell them?

Shiguang got this opportunity to cooperate with Honor. Why, of course, it’s because the name is good. It can’t be called Taobao Tmall, Jumei or Juhuasuan Mobile. It’s too ugly.

Time's first product is not a mobile phone, but a tablet. Honor adopted the ODM approach and designed a "cheap" tablet for Time, using Spreadtrum chips and KOS systems.

Some people may wonder, isn’t KOS the core competitiveness of Honor?But the situation in China is different. Google Android cannot enter the market. The user experience of the Android smartphone developed by China Cool Alliance is too poor. He has lost the Coarse Cell phone again. Without this catfish, even the Juhua phone that Yu Dazui just took over , a product with poor product capabilities.

Of course, this is not just a problem for domestic mobile phones. Motorola’s smartphones have very low praise rates, and Samsung and HTC are slightly better. The key is talent. Domestic programmers capable of developing systems are not said to have been raided by Honor, but Honor has them. No one would object to this statement that we have the largest number of system development talents in the country.

It is difficult for domestic companies to poach employees from Honor. Not to mention the non-competition agreement, equity incentive plans generally have a three-year lock-in period. How much does a company have to pay if it wants to poach employees?

Therefore, Honor opened KOS to the domestic market, and Google tightened its Android brand authorization to see if it could use domestic profits to make up for overseas losses.This thing is very difficult and the success rate is not high, but I would be unwilling to try it once.Besides, he is doing a good deed by reducing the work intensity of mobile phones and regulating the mobile application market.

Honor's first step is to open the app store and develop PC management software and mobile APP, allowing users to use the KOS app store on other Android phones.It is still the ability to use money to subsidize domestic developers and give them priority to adapt according to KOS requirements.

In fact, the Time MiPad was developed by Honor. It uses a 9.7-inch BOE TFT LCD screen and 8G and 16G Changjiang storage. It achieves the ultimate cost-effectiveness. It sells for about US$200. The domestic price is 1499 yuan, and the high-end version is 1999 yuan.The reason for doing this is more or less the idea of ​​courtesy first and then attack: If you don't cooperate, I will directly enter the mid-to-low-end mobile phone market.It also serves as a demonstration to determine consumer acceptance. If Time MiPad can sell well, it means that the KOS system is attractive enough.

As for Time Group, it not only sells tablets but also e-book readers, but not now. In 2011, all kinds of domestic companies entered the market one after another and launched a large number of messy products, which eventually disappeared into dust.When Time Reading has accumulated a certain amount of resources, Jumei will expand its e-book business and be able to create high-quality products, then Time will enter the game.

As for mobile phones, look at Honor's control over Motorola. Even if it manufactures mobile phones, it will use the ODM model to train a team at most to optimize and adapt to the KOS system.

MiPad tablets are of course entrusted to BYD Electronics for manufacturing, and they are sold on Jumei Shopee, and Jumei Logistics is responsible for transportation and distribution.Shi Guang still had to arrange for someone to run the whole thing. Since he had no intention of becoming bigger and stronger and creating greater glory, he did not poach the big names in his impression, so he chose Lu Weibing, who had experience in overseas marketing in Tianyu.

"What I want to do is an Internet e-commerce brand. I will definitely make tablets and e-book readers. Other consumer electronics such as mobile phones are at your disposal. The resources I can provide are limited. Time Jumei's advertising and traffic resources. Before The money that has to be paid to Honor and Jumei in a few years can be paid in advance. The purchase of spare parts for the first-generation MiPad tablet can be paid by Honor. In the future, you will have to find a way on your own..." Qu Li said, he came to Lu Weibing because of this person Fierce and aggressive, no worse than Yu Dazui, but the platform is different, which limits his development.

"How about it? Do you have the confidence to take on this task and set up the entire hardware department of Time alone?" Qu Li personally communicated with Lu Weibing

"I still have some questions..." Lu Weibing did not agree directly.

"You ask!" Qu Li sat firmly on the Diaoyutai

"What is the relationship between time and Jumei?"

"Like Glory and Qiantu."

"What kind of company is Time?"

"It was originally Jumei's innovative business department, a mobile Internet company. Now because Honor temporarily needs a vest, so..."

"Why not use Time as a brand, but use MiPad?"

"You can first use the Chinese brand of Time domestically, and MIPad for the international part. This is because you are worried that if you do too well and develop too fast, then you will split it off and refinance. At that time, you can think of a name yourself, such as Rice and Xiaomi ..." Qu Li seemed to be smiling but not smiling.

Lu Weibing didn't know what was so funny about this. He felt that Qu Li didn't pay attention to this project, but he provided a lot of resources. He prepared an order of 100 million from the beginning. Based on the minimum selling price of 200 US dollars, he sold all of them and earned 2 million US dollars. , the funds are actually quite abundant.

“How much start-up capital can I have?”

"I've prepared [-] million for you, and I can't give you a penny more." Qu Li was quite generous. Although Shi Guang had basically no income now, if he really wants to do this, he should ask Lu Qi and Venture Capital for money.

"Okay, I'll take it!" Lu Weibing stood up suddenly. He was now

"I wish you good luck!" Qu Li also stood up and shook his hand.