Reborn Entrepreneurial Giant.

Chapter 459 Online Pre-sale

Qiancheng CS8 is officially on sale, and has started online sales and offline attempts to pick up the car. However, there are not many supported cities and stores, which has caused widespread discussion in China.Regardless of the facts, it seems from the Internet that Qiancheng is the first company to do this.

Also launching online pre-sales at the same time is Qiancheng Gemei. The original five pilot cities of Shanghai, Changchun, Shenzhen, Hangzhou and Hefei have been newly added to Beijin, Yangcheng and Xingsha.The national subsidy is 6, and the local subsidy is 6. After the subsidy, the domestic price of the new basic model of Qiancheng Geometry dropped to 49, and the price of the high-end version rose to 55, which is similar to that abroad.

After a year of hard work, the monthly production capacity of Qiancheng CS exceeded 6 units in June, and the monthly production capacity of Qiancheng CS reached 8 units in August. I originally thought that there would be no production capacity problems in the short term, but Qiancheng boasted too much. As the first company in the country and even the world Automobile companies that have mastered the "three core technologies" of electric vehicles have driven the sales of two fuel vehicles.

Of course, this is related to the reputation of Qiancheng CS6 over the past year. This is not a perfect car, but it has excellent quality control. It often suffers from "mistakes" with joint venture cars worth more than 30 yuan. It does not fall behind in several key indicators. It is a A domestically produced SUV with extremely high cost performance.

There is another very important reason. According to statistics from relevant departments, domestic car sales in 2011 were 1012.3 million units, a year-on-year increase of 6.6%; SUV sales were 159.4 million units, a year-on-year increase of 20.2%.In other words, the natural growth of Qiancheng CS6 is 20%. With the addition of Quli, Honor, and Qiancheng Geometry, it is logical to reach 100%. Therefore, the monthly sales volume of Qiancheng CS6 in June is close to 6 units.

Qiancheng CS8 officially went on sale on July 7. By the time Qu Li returned to China, 1 units had been sold, and it was out of stock again.When he opened Weibo, he once again saw a group of people leaving messages on his Weibo, scolding him for engaging in hunger marketing again.

"What do you think?"

"The current sales volume should be due to the release of early marketing, and will gradually return to normal."

Qiancheng CS8 has been at the Yangcheng Auto Show for several months now. They have placed a lot of advertisements on Autohome, Weibo and other online media, and have accumulated a certain number of consumers. They sold 1 units in half a month. Although it is a bit exaggerated, But acceptable.

“I’m asking about hunger marketing.”

"There are many rumors on the Internet..."

"But we can't let consumers form this stereotype. Our prices are already on the high side, and the people who buy our cars are the uncles. We can't do it the other way around..."

"We have made many clarifications, but the effect is not good..."

Alas, Qiancheng Motors had no one who could fight except Qu Li, so he had to step forward, find a team to make videos, and bring various equipment, such as drones, balancing cars, etc.

Qu Li sat in the car and explained various strategies of Qiancheng Motor, including how he thinks about it, how to solve it, and why there is always the problem of insufficient production capacity.

"Qiancheng Motor's predecessor was Changfeng Cheetah, which specializes in SUVs, but its annual sales are only about 2 units. The Xingsha factory's maximum production capacity is 5 units, with multiple models. I don't know how to build cars, so I can only keep making subtractions. , cut off many product lines and concentrate on building high-quality fuel vehicles."

"Qiancheng Motors cooperated with domestic automobile design teams on CS6. The R&D investment for this car is more than three times that of the joint venture car; Qiancheng CS8 is a domestic team that has created high-quality products through forward research and development in three years, with various The investment in manpower, material resources and capital is five times that of the joint venture car. This does not include ADAS and various electronic equipment. That is Honor’s investment..."

"Through the development of Qiancheng CS8, we have trained our team and gained experience in forward research and development. In the future, the R&D investment for each new fuel vehicle will be controlled at about three times that of joint venture vehicles of major brands."

"Let's talk about the composition of Qiancheng Motor's development team..."

"If Qiancheng CS6 and CS8 are just the integration of existing mature technologies, then the next generation CS6 next year will use a self-developed engine. This was developed in three years by us in cooperation with the German FEV and asking them to help me train the team. , reaching the international advanced level, and we have also recruited many experts, so our continuous research and development capabilities will not be weak..."

"The three major components of a fuel vehicle, our focus in the next stage is the chassis. As for the gearbox, we choose to cooperate with excellent suppliers to develop it..."

"After finishing the forward research and development process of Honor, the next step is production and quality control. We are working very hard in this area..."

"The fuel vehicle industry has developed to this day and is already a very mature industry. What Qiancheng Automobile has to do is to strictly implement various processes without compromise. Only by focusing can we achieve the ultimate. In the face of quality and sales, we chose quality... "

"Another reason is that Qiancheng Motor is relatively short of money. Although our products are good, the gross profit margin is not high, and the pricing is relatively high compared to domestically produced cars, so it is difficult to predict sales."

"Excluding Qiancheng, if employee recruitment and training are in place, Qiancheng's production capacity will reach 40 vehicles by the end of the year. At that time, we will face overcapacity. Please give us a little more time..."

Qu Li talked a lot under the guidance of the host, including the renovation of the old factory, the construction of the new factory, several drones in the sky of the factory area occasionally giving a panoramic display, and Qu Li standing on a balance car/skateboard. After inspecting the factory production line, Qiancheng Motors has preliminary blockchain traceability technology and the responsibility lies with everyone.

After a busy day, the professional team edited a half-hour video, which was difficult to meet Qu Li's requirements. Several versions were edited from 1 minute to half an hour and posted on Youku Tudou Weibo.The video extracted many key points, such as: Qiancheng Motor's investment in bicycle research and development is three to five times that of major brand joint venture vehicles, the shortage is temporary, and the production capacity will reach 40 by the end of the year, Qiancheng's self-developed engines have reached the internationally advanced level, and Qiancheng is short of money……

Regardless of whether the reason is sufficient or not, Qu Li made a video to personally explain that Qiancheng did not do "hunger marketing", but it was still effective, and many people expressed their understanding.Choosing a quality Qiancheng car in the face of quality and sales is worthy of respect.

The quality control of Qiancheng CS6 has a good reputation, firstly because the sales volume is too small, and secondly because some people are bragging.Quli pays attention to quality and reputation, but that does not mean it can do well. Therefore, the pressure on after-sales service is very high. Most consumers are normal people and will generally not cause trouble if their reasonable demands are met.

Qu Li stayed in Xingsha to deal with the backlog of Qiancheng Automobile during this period. After the financing was received, he would pay off part of the high-interest debt. Hunan Province arranged a large amount of subsidized loans for them, as well as government purchases.Beijin will have tax subsidies for Qiancheng Geometry's exports.Once you become successful, you can still get a lot of support as long as you conscientiously do things that are useful to the country.

I opened the backend of the website and took another look. The pre-sale sales of Future Geometry were 120 units. Is this good or bad?