Reborn Entrepreneurial Giant.

Chapter 448 Marketing Thoughts

Although Qiancheng Geometry is on par with Tesla Model S and is considered the top electric car in the world, this is just bragging by Honor and Qiancheng. The leaders of Hunan Province do not understand. Qu Li explained it several times, but it seems to have failed to achieve the effect. .

"It seems they don't really care about their future." Qu Li was depressed.

“Leaders’ vision is limited and they don’t understand the future of excellence.” Lu Tao

"It is our company's responsibility to let consumers understand the excellence of our products." Qu Li did not want to shirk responsibility. He actually could not understand Tesla's practice of not advertising. The information age does not mean that everyone knows everything. , on the contrary, various prejudices will be formed due to information cocoon. How can consumers know that your product is excellent without paying?

“So are we going to increase our advertising efforts?”

"Is it necessary now?" Qu Li asked back

Lu Tao thought for a while and felt that it was not necessary. Qiancheng CS6 was almost in full production, and the pre-sale situation of Qiancheng CS8 was very good. There was an endless stream of users who experienced Qiancheng Geometry in several domestic Honor flagship stores, and the introduction materials they distributed were given away. It’s absolutely amazing. There are people discussing the future in professional car forums such as Autohome. There is really no shortage of traffic.

Qu Li’s strategy is very simple. Currently, the conditions for mass production of Chroma Geometry are not mature, and even the product itself is not very mature. And if he wants to do a good job in publicity and momentum, then he will adopt the “open beta” mode and allocate prototypes of Chroma Geometry to Qiancheng's self-operated store and Honor flagship store allow consumers to experience it while collecting various bugs, soliciting various opinions, and then making improvements.

There will definitely be a difference between the current Qiancheng Geometry and the mass-produced model at the end of the year. It’s hard to say how much actual effect it will have. After all, few car companies do this. But if Qiancheng Geometry succeeds, this is the result of “Internet thinking” Ah, what a legend.

Qiancheng Automobile has no shortage of traffic with the support of Quli and Honor, and these young Internet consumers are exactly the target customers of Qiancheng Automobile. They are young and fashionable, pursue cost-effectiveness, and have a sense of technology...

"Pay more attention to collecting reviews from overseas media about the future. We want to switch from export to domestic sales..." Qu Li is not stupid. He knows that at this time, the positive reviews of Waiguo people are very popular in China. This is a marketing shortcut. Of course he wants to Try it.

"This is a good idea." Lu Tao nodded.

All marketing changes with the times, and one trick is used everywhere. It is not suitable for rapidly changing industries, such as smartphones and the newly developed electric vehicle industry.

Qiancheng Motor's business strategy draws lessons from Tesla, but is different.It’s most likely true that Tesla doesn’t spend money on advertising, but it’s hard to say how long it can last. It would be great if the influence of Musk’s “Mars” character can cover one-tenth of the world’s people. There is a lack of advertising and marketing. And brand maintenance, coupled with competitors' slander, the downward pressure on the global economy has increased, and Tesla's marketing value brought by Musk's personal brand may soon reach its limit.To make an unreliable prediction, Tesla should be advertising and marketing in major markets before 2025, unless Musk falls into path dependence and cannot extricate himself.

Qu Li really wanted to learn from Musk, but he knew the value of the household registration book. In order to avoid the embarrassing situation of trying to draw a tiger instead of a dog, he chose the moderate route, trying to reduce the proportion of marketing expenses, increase investment in technology research and development, and rely on hard power type it out.

Fortunately, Qu Li had read a lot of information in this area because of Tesla's success. Musk had said his ideas in public. Qu Li didn't feel it at the time, but now that he has done it himself, he finally understands it.

For example, the battery life of electric vehicles is not only related to the battery, but also to the weight of the car body. An unreliable study shows that for every 10 kilograms of body weight reduced, the battery life can be increased by 2.5 kilometers.

So how to reduce the weight of the car body?There are generally three methods, changing materials, innovative structures or innovative processes.For example, from stainless steel to aluminum alloy, CTC battery body integration is extremely fast, and integrated die-casting technology.These all need to be solved by Qiancheng Motor itself. Without money, it is really impossible to make so many innovations. Qu Li once again had the idea of ​​delisting. In this way, no one can blame Qiancheng Motor for its loss of 10 billion to 20 billion a year.Later, Wei Xiaoli lost tens of billions a year, but the company's stock market value did not plummet. This was the gap.

Seeing that Honor quickly completed targeted financing and had a bottom line of 20 billion, Qu Li finally couldn't help but criticize a supervisory committee on Weibo.

"Qiancheng Motor is doing big things that can subvert the entire industry, but the domestic capital market cannot give enough support. Tesla's revenue is negligible. The market value was twice that of Qiancheng Motor before, and the financing cost is lower. There will be no one I thought that a dozen or two billion could reshape the entire automobile industry, it’s impossible..."

"Why is there this gap? Is it because I am not as good as Musk, because the future is not as good as Tesla Model S, because domestic investors are not as professional as Wall Street, or..."

"Qiancheng has built the world's best pure electric vehicles, but this is also due to Honor. Honor has been listed on the market, and it is impossible to sacrifice its own interests to help Qiancheng grow in the long term. But the status of an A-share listed company not only fails to help me , but it becomes a constraint.”

"Qiancheng Motors will definitely lose money this year. It's hard to say next year. It depends on the sales volume of Qiancheng CS8 and Qiancheng Motors. I can only try my best. I sincerely hope that the domestic capital market can become more mature and give more respect to outstanding companies like Qiancheng Motors."

"The above does not constitute investment advice, because Qiancheng Motor does not have many choices. We have no way to go but to become great!"

"There are a lot of complaints, forget it, let's not talk about it."

Qu Li's series of complaints are somewhat inexplicable. Many people think that Qiancheng's stock price is too low and the scale of this directional financing did not meet expectations, which makes Qu Li disappointed. Some people think that Qiancheng Motors should not be ST, and others think...

As a result, the leader of a supervisory committee personally called him: "If you have any ideas, you can come to me directly. There is no need to make a fuss..."

Although Qu Li felt that a certain supervisor was no better than the Football Association, he represented a certain group after all. What could he say?It's best to remain silent.

The leaders of Xingsha, Hunan Province also came to understand the situation. Unfortunately, Qiancheng Automobile lacked money, people, time, and industrial chain support. It lacked everything except no one to help him.At this time, BYD only has a lithium iron phosphate power battery that is worthy of praise, but its other technologies are really poor. There are few pioneering companies in China.

"Don't make random guesses. The main reason is that the electric vehicle industry still has many difficulties waiting for us to overcome. Qiancheng Motor is walking alone. Many problems can only be solved by ourselves, which makes us somewhat lonely..." Qu Li explained on Weibo, Honor has officially contacted Motorola. Regardless of the success or failure of this acquisition, Honor's support for electric vehicles will have more restrictions.