Reborn Entrepreneurial Giant.

Chapter 420 The Way of Shein

Jumei has no shortage of programmers, so Fan Kuan was retained as the CTO of Fenghua International. The information system of the Danlin brand is considered leading in the country, but it may not be so in the future, and they need to transform and upgrade it themselves.

Qu Li is relatively familiar with fast fashion. Seeing the arrogance and luxury in the company, he decisively strengthened the KPI assessment.Although he is not an unscrupulous businessman, he knows that the survival of the enterprise is obviously more important than personal ideals and feelings.

He did not abandon Chen Danlin and Liu Shulian, and took Fan Kuan and others to sort out step by step, what is the difficulty in launching 100 and 1000 new models in a month.

"Our products cover high, medium and low-end, and different grades of clothing have different requirements." Although Qu Li cherishes feathers, there are few people here. If "rumors" really spread, it is easy to know who is "spreading rumors."

"Some styles can be learned by us from international fashion, and some can be designed and improved by the foundries themselves..."

"This won't affect our brand image, right?" Chen Danlin

"You don't want to?" Qu Li had a headache and asked for too much.

"I want to be original and create my own style." Chen Danlin insisted

"Then I have no choice." Qu Li doesn't know how to build a brand. He is familiar with Internet thinking.

"Why can't you do anything? Before Honor, there were no high-end brands in our country."

"..." Don't talk nonsense. People will hate you if you say this. Are you really not afraid of others doing evil things?

Seeing that Qu Li didn't answer, Chen Danlin became even more angry. She got angry easily during this period. Even though she knew that Glory's success was accidental, she couldn't be unreasonable...

"How about we use a sub-brand..." Liu Shulian couldn't possibly watch the two of them getting into trouble.

Qu Li and Qu Li looked at each other and felt a little embarrassed, but they quickly returned to normal.

Since Chen Danlin was arrogant and didn't want to sell cheap goods, Quli had no choice but to resort to the "Shein" method. The name was simple and straightforward, and it was selling women's clothing.So what if you want to sell men's clothing in the future and change it to Hein?

"How about calling it peerlessbeauty?"

A peerless beauty, peerless beauty, too arrogant. Not all girls are beauties. This would obviously be suspected of discrimination against women, and she would be quickly passed over.

Finally, in order to prevent readers from misunderstanding what kind of website this is, Shein’s name is retained. She comes in to buy clothes, and her Chinese name is Shen Yin.

Both the website and the brand name are Shein, which sells cheap goods ranging from tens to hundreds. Danlin has a higher brand positioning and takes an original route. The selling price is generally higher than 100 yuan, which is more than 20 US dollars.

The name and price range are determined, as well as the changes in the business model, allowing manufacturers to refer to and imitate big brands. How can Shein not bear legal risks?Of course, we are learning from Meituan and cooperating with individual industrial and commercial households. No, it is "merchant consignment".Shein, a subsidiary of Fenghua International, is a women's clothing platform. Except for the self-operated Danlin brand, all others are consigned by "merchants" on the platform. If there is infringement, the platform will remove the infringing products.

What a perfect business model. 100 styles of clothing are put on the shelves every day. I wonder if big brand sellers can find it and use search engines to crawl it?Haha, Qu Li laughed strangely.

"You are too cunning." Chen Danlin scolded him.

"How about we play as usual and ask celebrities to endorse us?"

"No." Chen Danlin is not stupid. She will not take shortcuts if she finds them. What they do is immoral at best, but the fast fashion model is not original to Zhongguo Enterprises. Why should you scold me?It has the ability to make brands such as Zara, GAP, Uniqlo and HM the first to close their doors.

Naturally, Liu Shulian would not have any objections to letting the two of them struggle. The company was forcing it, which was not a big deal for Qu Li.

Shein, a subsidiary of Fenghua International, was established with the right direction and correct methods. If it failed, it could only be attributed to execution. Since Qu Li noticed this problem, he used OKR to set goals and KPI to assess.

Therefore, it is very important to improve the construction of the talent team. No one at Fenghua International is familiar with OKR. It doesn’t matter. They are sent to Jumei for training.

Chen Danlin's mood had just stabilized when Forbes released the latest edition of the world's richest people. Qu Li ranked 250th in the world with a net worth of US$13 billion, ranking behind Li Bancheng in Hong Kong.Even if the US$50 billion he promised to donate is subtracted, he still ranks 23rd in the world, still ranked behind Li Bancheng and the second richest Chinese.

This is nothing. After Honor announced its financing, it released relevant information. Many people predicted this day, but the Forbes article also said that after Honor’s listing, Qu Li’s net worth may rise to the top 5 in the world.

This news is a bit big. Honor has no public listing plan yet. It has just been listed after raising funds. It seems a bit impatient no matter how you look at it. Many people suspect that it is fake news.A reporter interviewed Lei Jun and he admitted that Honor is in the process of going public.

So the news that Honor was about to go public and that Qu Li might become the richest man in China spread on the domestic Internet.

"Tianming, come here, I want to sleep with the richest man..." Chen Danlin's pretty face turned red. This girl is getting more and more courageous.

It's a pity that Qu Li didn't dare to get angry and was very careful in everything he did, for fear of causing trouble to someone. That would be funny.

Not long after the Forbes Rich Edition was released, the lawyer and accounting team hired by Qu Li issued an audit report. The total value of his assets outside of Jumei Glory exceeded US$100 billion.

"No way?" Chen Danlin looked at the exaggerated figures, and even the well-informed Qu Li couldn't help but sigh. He is really rich.

After carefully looking at the report, Qu Li ignored the share of Xiangjiang Investment. In addition, Vision held 2000 million shares of Jumei, worth more than one billion US dollars.

"With this much money, you can find several more women." Chen Danlin said sourly

"What's wrong with you?" Qu Li frowned

"How much money did you give to the man named Zhang? How many can you get for 100 billion?"

"It's wrong of you to say that. I have to pay for a woman?"

"You, hum!"

It seemed that she was spoiled. Qu Li did not comfort her and continued to read various information. Finally, various risks were eliminated. He felt that the pressure was much less. After all, Vision Investment did not cause him any trouble.

Qu Li was prepared for the worst. What a surprise. It was acceptable to him that Honor would not be listed this time. Sun Jianhe and others did not seem to have any intention of cheating him.This is enough. Even if there are some flaws, he and Yuan Jing can still continue to cooperate.

The most important thing is self-knowledge. In modern society, there are not so many people who are loyal, and not many people can even stick to their ideals and beliefs.Qu Li has a clear understanding of himself from beginning to end. Finance is a auxiliary means. People cannot be trapped in the eyes of money. He is first and foremost an entrepreneur. Changing the world is his slogan and his biggest reliance.

Under the aura of the richest man, domestic netizens seem to have a new understanding of Qu Li. Regardless of whether his ideas about new energy and rocket launches are bragging or not, he is a young rich man with distinctive personal characteristics and some mavericks.