Reborn Entrepreneurial Giant.

Chapter 418 Logistics Open Platform

He originally didn’t want to take care of things, but was stimulated by Fanke. This negative case always reminded him: “Jumei must pay attention to supply chain management, quality control, and not do things beyond our capabilities, such as daily group purchases... "

I accidentally went wrong again. Group buying is so popular in China, and the Thousand Group War has already started.Goose Factory has its own QO group, and has cooperated with Groupon to establish Gaopeng.com; Ali has already had physical group buying sales every day, and a word-of-mouth network for life group buying; Baidu has established a group buying navigation to aggregate resources from various companies; Jumei has invested in Dianping.com.Others include LaShou.com, 24Quan, Nuomi.com, Manzuo.com, and of course Meituan, which is owned by Weibo and Wangxing.

Although Qu Li did not object to Wang Xing's group buying, his idea of ​​starting a new business was sniped by other shareholders. The founders were also not allowed to do whatever they wanted, so now they are Weibo's Meituan.When it was time to raise funds, Wang Xing thought of Jumei, which insisted on not doing life group buying.

Jumei is rich now. Wang Yunliang, the president of Shopee, has joined the Twitter board of directors. Now Jumei is investing in domestic Twitter. It is reasonable and reasonable, and no one objects.Qu Li doesn't need to worry about the specific price. This is something Lu Qi and the CFO need to consider.

Twitter has nearly 2 million users, and Weibo has more than [-] million users. Unfortunately, the number of users on the two platforms is about the same, but the user value is different. Users in European and American countries are more valuable.

Qu Li was envious. Both of these platforms had strong public opinion value, but he was involved in so many fields that he was too busy, so he handed over the travel and accommodation business to Gu Ge, who was in charge of Lin Bing.There is really no way Weibo can do well in his hands.No one thinks that if they have a good idea, they will be able to do something well, right?Will not.

Qu Li didn’t go into detail about investing in Weibo Meituan. He continued to talk about supply chain and quality control management. Quality control is relatively easy. The level of domestic production management can be high or low, depending on your needs. As long as Jumei sticks to the bottom line and does not waver. Make quick money and maintain quality at a high level.

Jumei's supply chain management is systematic and must be linked to Jumei Logistics.

One obvious fact is that Jumei Logistics cannot compete with social express delivery for low-priced non-standard products such as daily necessities and clothing. This is why Juhuasuan is open to express delivery companies such as Sitong Yida.Jumei Logistics focuses on warehousing, while SF Express and Sitong Yida focus on transshipment. Although the forms of presentation to consumers are similar, the underlying core competitiveness is quite different.

Because of this difference, Jumei Logistics can provide customers with a complete set of "integrated supply chain logistics services" such as warehousing, transportation, distribution, installation, and after-sales. It is not limited to Jumei. You must know that online e-commerce will account for 25% of society in ten years. The proportion of total retail sales of consumer goods is less than [-]%.

What do you mean by saying so much?Of course, it is Qu Li who is promoting the open platform of Jumei Logistics to expand its service scope, from e-commerce retail to offline entities.

What's the point of doing this?Not long after Goudong Logistics opened to the outside world, the revenue from external customers accounted for 7% of the cost, and the gross profit increased significantly. In more popular terms, it means making more money.

"Jumei Logistics should take reducing social logistics costs as its mission. Only by facing the most difficult challenges can we form the strongest competitiveness."

"The e-commerce market is still growing at a rapid pace. It is enough for Jumei to be able to achieve the industry average level. We will wait until the domestic Internet demographic dividend is exhausted before stabbing the enemy with blood."

"We say that the key to personal success lies in delayed gratification. As for consumers, their requirements for the platform will become higher and higher. In the future, we will gradually increase the proportion of Jumei Logistics' platform services, which can bring surprises to consumers. Now we are actively shrinking The advantages allow us to see more clearly the gap between Jumei Juhuasuan and Taobao Tianmao."

"Jumei Logistics is a sharp tool that we can use at any time. Hanging it above our heads can bring enough pressure to Ahri, forcing them to divert their energy and increase their logistics investment, while we take the opportunity to narrow the gap in the operational capabilities of both parties... "

"Openness, only complete openness, allows us to grow in the storm..."

Qu Li once again made a very risky decision in Jumei. In addition to the Jumei platform, self-operated 3C digital home appliances, other fast-moving consumer goods, clothing, home furnishings, and daily chemicals are no longer guaranteed to use Jumei Logistics. Riyue Fenghua and external customers enjoy the same treatment.

To put it simply, it means giving priority to external customers to a certain extent. For example, brands like Couliang Mobile that rely on online channels provide them with a full range of logistics services, from factories, logistics warehouses to consumers, without the need for brand stores or supermarkets. Heart, including after-sales door-to-door pickup.

The vast majority of domestic enterprises' self-owned logistics are not as efficient as third-party logistics. Jumei Logistics has very obvious information advantages. Their nationwide warehouse network and distribution outlets are their advantages.Qu Li is not worried at all about whether Jumei Logistics can attract large external customers.

Seeing Qu Li's strong intervention in Jumei Logistics, Lu Qi watched silently without any objection.Quli's approach can allow Jumei Logistics to reduce the scale of losses. As for whether Juhuasuan's lack of Jumei's bonus will cause user losses, the answer is yes, but doing so can also verify the role of price and verify Quli's products and prices. Is the guiding ideology of the three elements of service correct?

Of course, Qu Li was not competing for power and profit with Lu Qi. There was no need for that. He was sure that Taobao Tianmao would fall into a huge storm and it was inevitable to avoid it. In this case, their sensitivity to the outside world would inevitably decrease and they would make mistakes. The possibility will increase...

In history, the Taobao siege incident in October caused quite a stir. It would be fair to say that it was not affected by the Alipay incident. However, business operations are inherently influenced by the whole body. It does not mean that there is no direct causal relationship to say that there is no impact.

Naturally, the big move of Jumei Logistics' open platform cannot be hidden from competitors. Some people appreciate Qu Li's courage, but naturally some people look down on it. They don't even notice that Qu Li messed around a lot and Jumei didn't go bankrupt. Instead, it became more and more popular. Strong, what does it mean?Pigs will be blown up in the wind!

Qu Li, who has been toiling in Jumei's supply chain for a long time, appeared in Xiangyun. During Lai Shixian's leadership, Xiangyun's offline revenue accounted for more than 20%, but inventory rose sharply and revenue growth declined significantly. In 2010, revenue did not double, only 60 billion, which is similar to Anta. Anta’s total revenue in 2010 was 74 billion.

Lai Shixian's intention to prove his intention is very obvious, but he cannot ignore the problem and cannot ignore it: "How many years do you think this high growth in the industry can last?"

“Do you think the inventory levels of your peers are high?”

“Do you think Xiangyun’s brand influence has increased?”

Qu Li asked three questions in a row, which made Lai Shixian a little confused. This came from Qu Li's later impression that expensive brands are getting more and more expensive, and cheap ones are really cheap. The role of big brands in consumers' shopping decisions has increased with the Internet e-commerce. On the contrary, its popularity has increased. If you don’t believe it, look at the market value of Adidas Nike.