Reborn Entrepreneurial Giant.

Chapter 400 Star Fund

The development logic of Fenghua International's "Danlin" brand is very simple. It is not easy to do it well, especially when Chen Danlin asked Liu Shulian to be CEO. Obviously, she did not pursue extreme efficiency, but wanted to build a fashion brand.

Qu Li has sold clothes before, but the logic of building a brand is completely different from selling goods. The former is to establish a sense of distinction, while the latter is to meet user needs. In other words, the former gives priority to meeting users' spiritual needs, and the latter gives priority to meeting material needs.

Qu Li and the others first excluded luxury goods. Even if he was Time Magazine's Person of the Year, they did not have the courage to let domestic tycoons and their women recognize state-owned luxury goods.What about light luxury?

"We mainly focus on women's clothing, supplemented by various jewelry accessories." Chen Danlin no longer hesitated and quickly made a choice. In fact, there were no "Danlin" brand jewelry accessories at this time.

As long as they are not luxury goods, other mid-to-high-end women's clothing brands are just like that. ZARA and Uniqlo's model can beat most women's clothing brands.

How to get consumers to accept the "Danlin" brand?Through advertising? There seems to be no other way.

"I don't care, are you irresponsible by selling me?" Chen Danlin

"..." Qu Li was shocked by her words, what the hell.

"Who will it be sold to?"

"It doesn't matter who you sell to, your attitude..."

Why don't you say I redeemed you from someone else?

"..." Chen Danlin got stuck. What she said seemed to make sense, so she used her ultimate trick:

"You don't love me anymore..."

"Are you stupid from watching TV?" Qu Li patted her on the head, hugged her and thought carefully. Building a brand is too difficult. How was the Honor mobile phone brand built?It seems to have no reference value, so I will try again.

As he was thinking about it, Qu Li remembered the only Korean drama he had watched, and who he was watching it with at that time. Anyway, "fried chicken with beer" was quite popular back then, and "My Love from the Star" should be considered very popular. A representative Korean drama, it seems to be popular all over Asia.

When I thought of it, I talked to Chen Danlin about creating a popular urban idol drama and promoting the brand, so that both Glory and Jumei could spend money.

"Is this okay?" Chen Danlin was a little skeptical, but thinking about Qu Li's successful experience, it seemed that

"Of course it's possible, otherwise we can only advertise on TV stations as usual, or advertise on social media such as Weibo, and use Internet celebrities to bring goods."

"This routine of yours is not new at all." Chen Danlin said angrily. This is how they got here back then. She registered a Weibo account and has more fans following her than Qu Li. In addition to being admired by some ignorant girls, more LSP wants her to be exposed.

The cost of creating a female Internet celebrity back then was too low. It seemed that it took less than 60 yuan in more than a year, and the subsequent maintenance costs were extremely low. The way Qu Li became famous, whether it was a blockbuster movie or a central-style program, was unparalleled. Request, cannot be copied.Chen Danlin, a working girl who graduated from high school, became a rich woman with a net worth of more than [-] billion on her own. What a legendary and inspirational story.

Qu Li quickly conceived the plot of "My Love from the Star" briefly, and then told Chen Danlin bit by bit.

"Who is the actress who can switch freely between goddess and nympho?"

"I don't know. When you participate in this project, you can make your own choice."

"What do you think of Liu Yifei?"

"She, she is an international female star now, she probably won't be able to make TV series."

"You finish the script first, and then I'll figure it out."

"What can you do to throw money at me?" Qu Li said calmly.

"Don't worry about it..." Chen Danlin glanced at Qu Li and refused to say anything.

Qu Li's regret really shouldn't be brought up. Isn't this putting him in trouble with her?Then he contacted Brother Xiaoma and Dagou and asked the screenwriter to go to Yangcheng to complete the script first.

"How did you come up with the idea of ​​filming an idol drama?"

"If it becomes a hit, the cost of spreading it is the lowest. If it fails, then think of other ways."

Briefly talking about his creativity, it is said that this TV series plagiarized the setting of a certain online comic. The details are unknown, but having a good story may not necessarily lead to a good TV series. The script and director are still very important.Female director and female screenwriter. Anyway, "Star You" is made for women, so just think of it as a YY TV series made for them.

While preparing the script for "Star You", Jumei's shareholders' meeting was held, and Qu Li revealed his purpose, surprising some of the investors present.

Donating money is easy to say, but donating so much at once is really rare. Qu Li holds 8100 million shares of Jumei, accounting for about 2.2% of the total share capital of 36.8 million. According to the current stock price, the donation of 2000 million shares is about 16 billion US dollars is close to 110 billion soft sister coins.How many rich people in the country have this kind of net worth?

Qu Li explained the research direction of this science fund. In addition to cutting-edge technology, it mainly focuses on the Internet and traditional industries, which can be said to be closely related to Jumei Honor.

"In fact, this fund will not be launched so soon. Only when the company enters a stable period, for example, three years after Jumei's market value exceeds 500 billion US dollars, will it be possible to cash out..."

Qu Li himself only had this idea, and only stated a general direction. He would also need to communicate with relevant departments in the future to obtain policy support such as tax exemptions and industry docking.

Actually, what Qu Li says is not the most important. The capital market is about interests and power. Qu Li controls 60% of the voting rights, so there will basically be no surprises.But there are also restrictions. Class B shares that receive super voting rights are limited to 4000 million shares.

Jumei’s total share capital is 2.2 million, of which 1.8 million shares have one vote, and the remaining 4000 million shares have 10 votes per share, totaling 4 million votes, for a total of 5.8 million votes. Only counting Class B stocks, Quli has about 69% of the shares. Voting rights.Of course, in the future, employee equity incentives and additional stock issuances will increase the number of common shares, but under normal circumstances it is difficult to shake Qu Li's voting rights and status.

Soon, Honor's equity was also adjusted. After financing, the total share capital was 1.6 million shares. Qu Li held 6500 million shares, of which 1500 million shares were transferred to the family fund and 1000 million shares were donated to the yet-to-be-established scientific research fund. , leaving 4000 million shares, 3000 million of which are Class B shares with 10 voting rights.In the end, Qu Li held about 70% of the voting rights of Class B shares in Honor.

After their discussion, this scientific research fund was named the Stars Fund. The name was derived from Kant’s epitaph: There are two things. The more often and persistently we think about them, the more they can fill the mind. A renewed and growing sense of wonder and awe - the starry sky above me and the moral law within me.

The Stars Fund established by Huang Zheng was inspired by Vincent Van Gogh's words: Because I don't know anything in the world that is certain, but I only know that as soon as I see the stars, I will start to dream.

Qu Li was not Huang Zheng and preferred Kant, so he changed the source.After the Jumei shareholders' meeting, news came out, but the fund had not yet been established, so Qu Li did not publicize it.