Reborn Entrepreneurial Giant.

Chapter 372 Changfeng Cheetah?

既然售价10~15万的前程CS6大卖，那么之前模仿哈弗H6的那款紧凑型SUV就有必要重新调整定位了，卖15~20万。

This price range is dominated by joint ventures. The adjustment in pricing will put Qiancheng Motors under great pressure to directly compete with joint venture brands such as GAC Toyota and SAIC Volkswagen, and the self-developed engines have not yet been released.

Without exclusive technology, we can only rely on integration and more radical electronics and intelligence, such as adding Mobileye's ADAS module and Wei Zhi's navigation and driving recorders.It also includes remote car keys, windows, panoramic sunroof, reversing image and more.The most critical thing is to add a central control screen so that map navigation can appear on the central control screen.

Honor quietly acquired Wei Zhi ADAS. Unfortunately, the chip development cycle is relatively long, so it is better to deal with navigation first.The Waze navigation map currently has a small number of users, but the crowdsourcing and social model are interesting. With the glory of not being short of money, you should be able to obtain domestic map surveying qualifications. As for foreign countries, Google Maps, TomTom and OpenStreetMap are all available, the latter two Is Apple Maps data supplier.

Honor Wizhi arranged for people to go to Xingsha to connect with the person in charge of the SUV project led by Qu Li, and provided him with a free full set of automotive electronic solutions, which was actually a test.

At this time, Mobileye has withdrawn from the eyeq2 generation chip, but it is generally used by luxury car brands. It was not until 2013 that it sold 100 million chips. The industry leader is also like this. It can be seen that this market is not mature and is for high-end cars. Value-added services".

Although the eyeq2 chip is not expensive, autonomous driving is related to strategic layout, and it must be done even if it loses money, so Li Yinan arranged for elite soldiers to be responsible for this matter.

This fuel car is pretty good, but pure electric cars are much more difficult. Qu Li also wants to re-develop the ventilation and electric heating functions of car seats, including heat pump air conditioners. He even proposed CTC battery technology to directly integrate the battery cells. Inside the vehicle chassis, the battery is both an energy device and the structure itself.As pioneers in this industry, they need to personally drive almost everything.

Unfortunately, CTC battery technology is not feasible for the time being. The top priority is to develop qualified power batteries, including preliminary research on solid-state batteries.

The research and development of pure electric vehicles is one aspect. Qu Li also has to worry about car production qualifications. Although SUVs have a large market share in the country, cars are always irreplaceable, so the car manufacturing qualifications are very important.But Changfeng Motors couldn't apply as a state-owned enterprise. Can Qiancheng Motors really apply as a private enterprise?

After actually doing this, I found that it was not as difficult as imagined. Geely, a car company, later applied for seven or eight car manufacturing qualifications. It can be seen that there is a way. The country will introduce some policies in the next two years, to a certain extent. The qualification requirements for car manufacturing have been relaxed.Later, there were too many scammers and the market tightened again, so some new car-making forces had no choice but to take shortcuts.

There is a solution to the car problem, but Qu Li has no choice but to solve the battery problem. Fortunately, he has a tyrannical method. He relies on large purchases from mobile phone battery suppliers, such as ATL or other battery companies, which require patents, technology, investment qualifications, and money. Promote the development of the power battery industry.CATL New Energy, which Vision could not invest in, was just taken over by Honor, becoming the second largest mover after ATL.

Changfeng Power Battery is under the direct control of Honor, and all investments and technology patents in Xingsha's laboratory come from Honor's "snatching".The main technical leaders are returned experts, and a large number of members have master's degrees or above.

What Qu Li can do is, of course, to focus on prismatic batteries and work simultaneously in the two directions of energy density and structural innovation. After all, various batteries such as blades/unicorns/magazine clips will not appear out of thin air.

Since Li Yinan, the CTO, is a genius, of course he has to keep an eye on it.Qu Li now knows something about business management, but he is a bit blind in the direction of technical management.Who said that the proportion of corruption among scientists is very small? It's just that outsiders don't know it due to information asymmetry.Qu Li can promote the advancement of Internet e-commerce as a layman, but it is difficult to ensure the success of a highly professional company such as power batteries, so the risk of choosing investment is very small.

The success of Changfeng Power Batteries is not necessary for Honor, so Qu Li feels relieved and understands the situation with the people in charge of negotiations at Honor and Qiancheng Motors.

"Have we told them that we are going to build Cheetah into a high-end brand?" Qu Li

"As I said, it's not of much use. Maybe the success of Qiancheng Automobile makes them feel that they have mastered the secret of success..." Someone said with a little disdain, thinking that everyone is like Qu Li and can basically succeed in whatever they want to do. .

"They must acquire Cheetah?" Qu Li doesn't care about these minutiae. Other people's thoughts are important, but Qu Li does not consider the issue based on interests, so there is no need to care about these.

"There seems to be room for change. After all, it is impossible for Qiancheng Motor to give up its two R&D centers. If Changfeng Group really wants to acquire Cheetah, it will not have the R&D capabilities."

"Then just like Mitsubishi, we each hold half of the shares and let them withdraw from the board of directors of Qiancheng Motor..." Qu Li has always been open and decisive in doing things.Although Qiancheng Motors is under Qu Li's control, there are hidden dangers as there are people from Changfeng Group on the board of directors.

"Cheetah King Kong is selling well, we need off-road vehicles."

It is a fact that the Mitsubishi Pajero off-road vehicle is very good, and it is also a fact that the Cheetah Black King Kong is very good. It would be a pity to give up.

"Why don't you tell them to keep the Jingangzi brand? They still have Qilin, Qibing, and Feiteng, which is enough." Qu Li and the others are planning to let Changfeng build the "Wuling Hongguang" with a price of less than 10 yuan, so they naturally want to keep it. High-end brands are coming.

"What about the dealer system?" Another person raised questions. Many of Cheetah's 100 or so dealer outlets agreed to the online ordering and offline pickup model, as well as the Cheetah 4S direct-sales store established by Qu Li himself. How long until it changes again?

"All of them will stay. After King Kong stays, Cheetah will not be able to sell cars for the time being. Let them reorganize their distribution channels and we will continue to increase the proportion of 4S stores." Qu Li has a clear idea. He thinks that the new "King Kong" can learn from the Great Wall "Tank 300" , this car has received many positive reviews, and sales will exceed 2022 units in 10. This is already very good for a manly hardcore off-road vehicle.

No one can say this time whether Qu Li's troubles are good or bad. No one can be sure. After discontinuing so many models of cars, many people thought he was messing around, but the result was an immediate hit.Now we have formed a joint venture with Changfeng to let them sell low-priced cars, which can make money without affecting the brand positioning. It seems really good, but it is a pity that Cheetah cannot be built into a high-end brand.