Reborn Entrepreneurial Giant.

Chapter 283 Strategic Fraud

There are still many problems facing Honor. For example, publicity is not a matter of money. From the formulation of the publicity plan to its implementation, there are too many opportunities to get involved. Qu Li is awesome enough to be responsible for controlling the direction. If he can understand the The details and tricks are incredible.

Can Waiguoren executives who have fiduciary responsibilities be trusted?It’s really hard to say. Qu Li believes in Shopee’s Brady, but he may not be able to trust the foreigners in Honor. Unfortunately, Gao Yushan, who moved from Accenture, is too young and not experienced enough.

Sitting in the Honor office discussing the key points of Honor brand marketing, Qu Li’s mind was spinning. Marvel superheroes were the top priority. Honor might be able to use the influence of Hollywood to condense the “godliness” of high-end brands. Swifty’s likeness was obviously an embellishment. , biased toward the North American market.

"Do we really want to focus on the European market?" Lei Jun didn't quite understand Qu Li's choice. He obviously made the most money in the North American market. Why?

"There's nothing to say about this matter. If you don't realize it, the pattern is not enough." Qu Li directly attacked Lei Jun. This is impossible, "North America is the main battlefield for iPhone, and operator channels account for 70% of the smartphone sales market. , we seem to have a big advantage now, but once Apple and Qualcomm cooperate, the operator's advantage will be gone."

"Offline third-party channels, fan base, user experience, in which aspect can Honor surpass Apple? Don't get carried away with the short-term victory..."

Qu Li's words are still a bit heavy-handed, but there is no way. Strategic-level decisions cannot be made known to too many people. If Lei Jun cannot understand, the final implementation will definitely be out of shape.

"But in the market, good products never mean good markets..." Lei Jun

Qu Li looked at Lei Jun and said nothing for several minutes, frightening everyone who was still discussing to stop.

"Sun Tzu's Art of War says it's easy to win, and Glory will basically have no rivals in the EU..."

“Apple and SoftBank have reached a cooperation agreement, and Kimchi is owned by Samsung. My idea is to conduct strategic fraud on Apple and make them misjudge that we are going to compete with them in North America, Japan and South Korea. In fact, we are investing the most resources in EU market…”

"The imaginary is real, the real is imaginary. The North American, Japanese and Korean markets will be handed over to foreign executives such as Paavo and Dado, and we will develop the EU market ourselves..."

"You can understand what I said." Qu Li was too lazy to pretend. It's fine if I don't speak. If I really make a decision, you should implement it honestly.

"Yes, no problem!" CFO Chen Jingqiu stood up to support Qu Li

"I also think this arrangement is good." Li Yinan supports Qu Li

"Apple's influence in the North American market has been underestimated. Qiaobusi is not a soft persimmon. Tianming's arrangement is very good. I am afraid that our domestic team does not have international experience and it will be very difficult to face the complex cultural background and market environment of EU countries." Difficulty." Zhang Yaqin looked at Lei Jun. He had quit his job at Microsoft, but he had not officially joined Honor, nor had he announced it to the public. Qu Li didn't understand many of these twists and turns. Anyway, he knew most of Zhang Yaqin's Time is glorious, this is enough. The most important thing for top talents is to guide coders in the right direction.

"I just think that Honor has started so well and has the capital to challenge Apple. It would be a pity to give up now..." Lei Jun explained

"I think Tianming has a very good saying. Sooner or later, you will lose money based on luck. We have finally gathered the best talents in the country. The most important thing now is to establish sustained profitability and lay a solid foundation for the future. Foundation." Chen Jingqiu said a few more words

Lei Jun finally supported Qu Li's idea, but if you really want to implement it, anyone with experience knows how difficult it is. Compared with colorful black, colorful white, big and small pieces, it is even more outrageous. The diaphragm responds to people.Because no one can predict Apple's response. Even if professionals make good enough profiles of characters (Bridges, Cook), there is still no guarantee that Apple will make mistakes.

The reason is very simple. Many of Qu Li's actions may seem risky, but in fact they are as safe as an old dog. If there were professional financial professionals who had Qu Li's foresight, they would have opened dozens or hundreds of times of leverage during the subprime mortgage crisis, and they would have made huge profits. Tens of billions of dollars in profits, unlike Qu Li, who doesn’t seem to have made much money so far.

Fortunately, Qu Li has already given a plan, letting Wai Guoren be in charge of the North American, Japanese and Korean markets, and Zhongguo Ren in charge of the European Union market. On this basis, Lei Jun has enough room for development.

"Then how should we develop the European market?"

Qu Li looked at Li Yinan, there were some words that were hard to say.

"Oh I see."

"..." Li Yinan was confused.

"Understand what?"

"Ahem, ZTE has done a good job in internationalization. We can recruit people..."

"Well, that's right, it's ZTE..."

...Li Yinan realized that a group of old Yinbi were waiting for him here.

I quickly skipped this topic and started to discuss the construction of offline channels. In the past, there was a single product, but now we have gradually developed a rich product line. We must consider improving the channel system.

The first is self-operated channels, first the official website, Jumei, Amazon and other e-commerce; then the operator system; then large retail entities such as Wal-Mart, Best Buy, Gome Suning; directly operated experience stores, flagship stores, and dealers in various places Authorized store...

"Products, prices, after-sales, and shopping environment meet more emotional needs of consumers. Therefore, we must learn from the sales experience of the luxury industry..." Qu Li remembered that Apple later poached the former CEO of Burberry.

Lei Jun felt the strong malice again. Why didn't he feel that Qu Li was unreliable before? Learning from a luxury brand to sell mobile phones, is there anything more outrageous than this?Of course, Warwick and Porsche are working on a joint model, and Quli must build a pure electric car. All these seemingly outrageous and outrageous operations may have some underlying logic.

Qu Li tried to explain that Honor becoming a high-end smartphone brand is a matter of chance. They need to provide Honor with more reasons for consumers to choose to buy in addition to data parameters. It is right to look for luxury goods sales, only They can sell a piece of fabric that costs only 10 yuan for 1 yuan.

Of course, the sales Qu Li is looking for are definitely not sales in major luxury stores, but experts in charge of luxury marketing. Chinese people lack the accumulation and can only find Europeans. They just want to open up the EU market and have time to find the right candidates. .

Lei Jun just felt that his head was heavy and it was difficult to understand Qu Li's thinking. It was really strange that so many people supported him.I don’t understand, why don’t we build domestic distribution channels first.

"No, we have to set the standards first, and we can't lose the quality." Qu Li can't think that the blue and green factory channel model that is spread all over the streets is suitable for Honor. On the contrary, the model of Apple's direct-operated stores and authorized stores may be more suitable for Honor.

High-end and classy, ​​Qu Li's requirements are very simple. When it comes to brand image building, there is no small matter. He is originally inclined to be pragmatic, so of course he must be responsible to the end.

The simplest and most direct way to find a designer for an Honor store is to find Peter Marin from the United States. This guy is very famous and is the designer of many luxury brand stores; or to find Gensler, the designer of Apple stores.

There is also the construction of the headquarters, which Qu Li is not interested in. He is a trapeze artist and works here less than 100 days a year, so he can just make do with it.Everyone gave him a thumbs up, this guy is such a bitch.