Reborn Entrepreneurial Giant.

Chapter 253 Honor Chip Design

Dadongzi and Xu Lei are busy with promotional activities, and Lu Qi also has to arrange the Xiangyun GEM IPO.After hesitating and preparing for more than a month, Lai Shixian finally agreed to join Xiangyun.Then Xiangyun started pre-IPO financing to make final preparations for the listing.

On March 3 this year, relevant departments announced regulations related to the GEM, which will be implemented from May 31. The GEM, which has been in preparation for many years, is really coming.

Xiangyun's products are mainly sports shoes, followed by high-quality basic models. They learn from Uniqlo, and the OEMs carefully select them.It is mainly sold through e-commerce. It is sold on both Jumei and Taobao domestically. It is mainly sold on Shopee abroad. It will definitely be sold on the Amazon platform when it goes on the market.

Xiangyun's annual sales exceeded 11 billion soft sister coins last year, but this year's growth rate has slowed down. In the first quarter, the Shopee platform sold 3000 million US dollars, and domestic online and offline sales were about 3 million, totaling about 5 million soft girls coins.This was achieved under the premise that sales growth of sports shoes and coconut shoes has slowed down, but sales of basic models have begun to explode.

Although Xiangyun's sales are gratifying, compared with the 10-fold growth rate in previous years, it is far behind.

"This is normal. The entire sports shoe market is so big. Even if Xiangyun has occupied the e-commerce channel, offline physical stores will always account for the majority..." Lai Shixian felt relieved when he saw Xiangyun's growth rate declining. It was really beyond his knowledge. range, it would be difficult to start.

"Have you never set KPIs before?" Lai Shixian asked in surprise

"KPI is not as fast as the natural growth rate, and setting it up is a joke." Chen Danlin introduced the situation of Sun and Moon Fenghua. Lai Shixian joined Jumei and concurrently served as the vice president of Sun and Moon Fenghua, ranking below Chen Danlin, Tan Lijun and others.

With ultra-high sales and ultra-low operating costs, Xiangyun's net profit last year was about 3 million, and Anta's after-tax profit last year was only 9 million, with a price-to-earnings ratio of about 20 times.Xiangyun's financing at a price-to-earnings ratio of 20 times is considered a welfare benefit, right?

Xiangyun, which has a total share capital of 5 million, CICC, Xiangcai, Anta and other institutions purchased the 12 million new shares issued by Xiangyun at a price of 3000 yuan to supplement cash flow. After all, it costs money to go public.

When listed, Xiangyun will issue 7000 million new shares, and the total share capital will increase to 6 million shares.Jumei will sell 8000 million old shares at that time to see if the major supply chain companies that Sun Moon Fenghua cooperates with have investment needs; 2000 million shares will be reserved for future management to calculate equity incentives, as well as some who have made outstanding contributions to Xiangyun in the past. People, such as several people who developed coconut shoes, including Chen Danni.Jumei will eventually hold 4 million shares, accounting for two-thirds of Xiangyun's total share capital.

Qu Li, who stayed in Yangcheng, had no time to spare from morning to night. He was so exhausted that he tried to eat sheep kidneys and leeks to replenish energy, but he didn't know if it would be effective.

At this time, Honor Lei Jun has finished his domestic affairs and is going to study abroad, such as Google Android, Qualcomm, Samsung, and several major global operators.Zhou Shaoning left. Although he didn't take many people with him, he still built a team in Shanghai. With the foundation laid in Glory, he wanted to replicate his success in Glory.

Of course, Zhou Shaoning and Honor have a restrictive agreement. For example, they must not damage Honor's interests in various ways, including but not limited to spreading various "rumors" that are not conducive to the Honor brand, poaching Honor's corners, and damaging Honor's relationship with major supply chain companies and operators. cooperate.

Relatively speaking, it is still relatively broad. Everyone has retained the last dignity and has not stalemate the relationship. There may be opportunities for cooperation in the future.

But this does not mean that Honor does not need to maintain relationships with Google, Qualcomm, etc. In the future, it may strive to reach a strategic cooperation agreement with Samsung, such as signing a non-discriminatory procurement policy. Honor has the right to purchase Samsung’s best display panels and ensure that the supply cannot be low. for any company, including Samsung Electronics.

"We are busy here, you are going to travel abroad?" Chen Danlin looked at Qu Li in disbelief, it was too much

"Who said it was travel? I want to accompany Honor CEO Lei Jun to inspect Google Android..." Of course Qu Li will not let Chen Danlin slander her.

"It's enough for him to go by himself. What are you going to do?"

"Lei Jun's English is not good enough. Although he has not signed a contract, among the global Android mobile phone companies, Honor and Google have the best cooperative relationship. This time they want to personally cooperate with Honor to develop an Android smartphone..." Qu Li explains

"What? How can you agree to such a thing?" Chen Danlin is no longer a novice. Google may develop Android smartphones to set a benchmark for other brands, but what if it falls in love with the huge scale of the Android mobile phone market?

"This is unavoidable. The difficulty of producing smartphones has been reduced rapidly. It is not the same as that of copycat phones, but it is not difficult. Moreover, Honor is going to launch more product lines." Qu Li was a little helpless, Hot-selling single products are not suitable for Android smartphones. The mobile-to-market strategy has become an inevitable choice, but mobile phone adaptation and system updates will become big problems.

After explaining some things, Qu Li flew from Yangcheng to Silicon Valley. He soon met Lei Jun and discussed Google's requirements.

"HTC is fighting for this opportunity..." Lei Jun said about the news he received

After T-mobile was no longer Honor's only partner in the United States, the relationship between the two parties faded a lot. HTC got through Andy Rubin's relationship and successfully became T-mobile's supplier. Currently, HTC's mobile phone sales Far inferior to Honor, falling behind step by step, and they are still reluctant to give up on Microsoft.So, naturally I want to take shortcuts.

"It's enough to do our job well. Honor can't do without Google for the time being." Honor has stepped up its advertising campaign in Europe and the United States. Money means being willful. Without Google's support, HTC's mobile phones are really not well-known.

"Indeed, Google has helped us a lot overseas." Lei Jun came to the United States in advance and did a lot of research. He knew that Google executives had repeatedly stood up and promoted. After the release of Honor G2, many people said on YouTube that it was the global The best smartphone, winning many design awards in the United States.

"We have no production capacity. Google chose us to cooperate in manufacturing mobile phones. It is very sincere. So BYD should pay attention. Their security and confidentiality measures are far inferior to Futukang. This aspect must be strengthened. Theft and leakage must be punished." Qu Li knows how abnormal Apple's secrecy culture is. The reason why Honor G2 released a TD Olympic version in advance was because BYD leaked the secrets and had to make adjustments.

"I have signed a safety and confidentiality agreement with BYD. The confidentiality agreement they signed with every employee has set up stricter safety protection measures to ensure that no metal can enter or leave the production area..."

"If you don't bleed, you won't have a long memory. Don't take into account our cooperative relationship with BYD. If we weren't worried about too many things and you are too busy, I really want to set up our own factory. Only in this way can we truly master the most outstanding manufacturing capabilities. "

"It is very difficult to develop an operating system by ourselves. We can only make adaptations and make minor modifications now. If we want to go deep into the core layer of the system, we are still unable to do so." Lei Jun admitted that the reality is very pessimistic. It seems that glory is at its peak. There are too many risks hidden. It is really not a big deal for Google to have its own brand of mobile phones.

"Have you contacted Su Zifeng?" Qu Li knew during the process of Spreadtrum's acquisition of Freescale baseband chips that this company had a future big star, Su Zifeng, who would become the head of AMD in the future.

"certainly……"