Reborn Entrepreneurial Giant.

Chapter 203 Decisiveness

Before going to the United States, Qu Li returned to Yangcheng. Since Juhuasuan has been fully opened to third-party sellers, in order to better serve sellers, Jumei has established a subsidiary to recruit computer graduates who do not have such good soft and hard conditions.

Many large companies have similar operations, either setting up subsidiaries, outsourcing, or recruiting "temporary workers" through labor agencies. In any case, the hard, complex and low-tech work is left to others.

For example, Jumei plans to establish a customer service subsidiary in Xingsha to undertake Jumei’s after-sales service business.

"Why not arrange some pre-sales customer service?" Dadongzi discussed this issue with Qu Li specifically

"Is it necessary? Anyway, Jumei clearly states the real price, and the product information is on the details page. Customer service will not know more." Qu Li learned from Amazon. Good after-sales service is enough. Those who like to bargain and find faults should buy There may be more problems in the future. The comprehensive cost of serving such customers is too high. It is normal for companies to not take care of them when they are developing rapidly.

Jumei Juhuasuan adheres to this principle and strives to improve after-sales service and increase the difficulty of pre-sales service. Consumers will contact pre-sales customer service only after careful search.But no matter what, customer service is a low-tech job. If Jumei wasn't still developing, Qu Li might have outsourced this service. Shopee is preparing to outsource customer service to Indian companies.

It's not that Zhongguo can't undertake customer service outsourcing, but Qu Li deliberately asked Shopee to downplay Zhongguo's color, and Amazon uses Indian customer service, which is the same for everyone.

"You are finally back."

"Sorry, I'm going to the United States soon..."

"Is Jumei so unimportant?"

"Because of you, I feel relieved..."

Then a lot of documents and things piled up around Qu Li, and his assistant Huang Zheng came to him again.

While reading the documents and signing them, Qu Li asked Huang Zheng what interesting things had happened these days.

"No, I've been working in the middle office department these days, busy solving various problems that arise below, and I didn't find out..." Huang Zheng really doesn't have the ability to discover beauty. The outside world has always said that this man is rational and cold, while Zhang Yiming is rational and calm. The difference between the two people can be seen in one word. Some people say that Zhang Yiming is not inferior to the world's top entrepreneurs, but no one praises Huang Zheng so much. There is still a difference between the two.

As a shopping website, the simpler the things presented to consumers are, the better, and the higher the requirements for the backend.By October, the bonus brought by the earthquake to Jumei disappeared, the user growth rate declined, and the server pressure decreased.

The greater pressure comes from Taobao. In September, the monthly transaction volume exceeded 100 billion, while Jumei only reached 20 billion in three months. The gap is clear at a glance. Moreover, on October 10, Taobao’s president announced that Ali Baba will invest in Taobao in the next five years. Invest 8 billion.

Fortunately for these self-brags, Huang Zheng gave him a piece of information. The negative information about Jumei began to increase in September. It was not that Jumei had done anything bad, but that it questioned Jumei's business model and Qu Li's personal abilities. have……

Qu Li originally said in Central Style that Danlin would be a fast fashion, online ZARA, but after receiving investment, it turned into a fashion e-commerce company, received another investment and turned into a comprehensive e-commerce company, and after listing, it became a full-category e-commerce company. platform, and then went to the United States to establish an e-commerce website...

"Not only that, he also took the time to establish Honor. Although Honor mobile phones have become the best-selling mobile phones of the year in Europe and the United States with the help of Google's influence, it also distracted his energy. It is difficult for us to imagine that Ma Yun can also serve as the company's director while leading Ali. Thinking about CEO..."

"Qu Li may be a genius, but he obviously doesn't know how to control his ever-expanding desires. With an unstable domestic foundation, he went to the United States to directly compete with Amazon. He challenged the most powerful enemy at home and abroad at the same time, and was attacked from both sides. Under this, can he continue the miracle he created..."

"Does this person have ulterior motives, or is it an in-depth report? Isn't it too sharp?" Qu Li looked at Huang Zheng and asked

"All of them, this article was written with great care." Huang Zheng said calmly.

"Yeah, there are a lot of things that I haven't mentioned yet, such as Riyue Fenghua and Xiangyun. I originally expected Xiangyun to make money, but I didn't expect that they developed too fast and too well and ended up not making any money."

Qu Li's words are a bit exaggerated. Xiangyun is still making money, but the profit margin is declining rapidly. Whether to prioritize profit or scale is a big question.

"Since you know, why don't you solve this problem?"

"I am still greedy." Qu Li was silent for a long time and admitted a fact

"Call Lin Bing, Wang Yunliang, and Chen Danlin for me. Let's discuss it." Qu Li read the article in the financial magazine and was touched after all.

"What's the matter?" Lin Bing rushed over quickly.

"We, Jumei Juhuasuan, are a technology-driven B2C e-commerce website. We are an Internet company. This is the right positioning, right!" Qu Li and others spoke after they arrived.

"That's right, what are your thoughts?" Chen Danlin has seen too much, and Qu Li really thinks about it again and again.

"I think although the operation of the Xiangyun brand is considered successful, it is not a good thing for Jumei..."

Everyone was speechless. In fact, this matter has been publicized for a long time, but Xiangyun is so successful. The sales of coconut shoes in the European and American markets exceed 1000 million US dollars every month. People all over the world see this shoe through Facebook, regardless of the more than ten years of You have to buy it with a 20-day delivery time, and it has a high profit. Why not be tempted?

Not only that, as Bolt broke the world record in the Olympics, Xiangyun running shoes or professional sports shoes also opened up the market. In 2008, the Xiangyun brand's monthly sales reached 2000 million US dollars without any problem.

So for comparison, Li Ning's 2008 financial report reported annual revenue of 66.9 billion and after-tax profit of 7.27 million; Anta's was 46.27 billion and after-tax profit of 8.95 million; Xiangyun's annual sales may exceed 10 billion soft sister coins, and the profit is not to mention 5 million. , there should be 4 million.

"What do you want to do?"

"I originally wanted to operate well for one or two years, but these two years are a critical moment for the competition between Jumei and Taobao Mall, and we need to concentrate on meeting the challenges."

Taobao's transaction volume in one month is equivalent to Jumei's sales in one year. With this gap, if a large amount of traffic is imported, it will be difficult for Taobao Mall to grow.Brand owners need to maintain a high-end brand image, but if the monthly sales of Taobao Mall are two or three times that of Jumei, most brands will not give up real income for the sake of fame.

"Let's see if Xiangyun can sell it at a good price. If the price is right..."

"Are you willing to give up?"

"I'm not willing to give it up. It depends on the situation. What if I can't sell it?"

"To whom?"

"Looking at the price and nationality, try to leave it to Chinese people. After all, it is a sports shoe brand that came out of Zhongguo and has a certain reputation in Europe, the United States, Japan and South Korea." Qu Li

"Chinese people may not be able to afford it." Wang Yunliang said after consideration. Assuming that Xiangyun's net profit in 2008 was 4 million, which is 10 billion based on a 40 times valuation. Anta's market value is about HK$80 billion, and Li Ning's market value is about HK$110 billion. How can it be possible? Capital Acquisitions.

"The Xiangyun brand has been established for too short a time, so the valuation won't be high, right?"

"It depends on whether any company is willing to bet. According to our current plan, if the Xiangyun Coconut Shoes joint model is successful, as long as the offline channels do not stretch the crotch, there should not be much problem in doubling sales again..." Wang Yunliang gave his own judgment.

"Hey, then do you want to sell Xiangyun?"

"Sell it!"