Reborn Entrepreneurial Giant.

Chapter 156 Spokesperson

When Jumei launches Juhuasuan, the most eye-catching thing is of course group buying, because shopee has become the fastest growing e-commerce company in the North American market with group buying. It is understandable that Jumei will learn from itself this time.

Juhuasuan is obviously not only a group purchase, but also a full-category e-commerce platform that focuses on prices and products. The most obvious difference from Jumei is that Jumei’s orders are delivered through self-operated logistics, while Juhuasuan’s orders are mainly delivered through third-party express delivery Company delivery, cash on delivery is not supported.

Taobao launched Taobao Mall and invaded the B2C market; Jumei fully opened up to brand merchants and launched Juhuasuan to enter the Taobao field. The two sides almost went to war directly, so the media was not polite.

After becoming Jumei, Taobao was betrayed. Who will be the next Jumei?

Jumei’s success is Taobao’s success, and cultivating more Jumei is Taobao’s destiny?

When we meet on a narrow road, the brave one wins, the young man gathers his beauty and shines the sword Ahri

C2C or B2C, the battle between Taobao and Jumei is a battle over e-commerce models

Fortunately, no one talked about money, genius and betrayal. This was Zuckerberg's exclusive business. Qu Li stared at it for a long time and felt relieved.

It is definitely a rumor spread by the media that Qu Li and Ma Yun broke up. How is this possible? In the media interview, the two people retorted in unison: Absolutely impossible!

Ali Taobao and Jumei Juhuasuan are different types of enterprises. Taobao is a platform and Jumei E-commerce is a retail enterprise. Ali does not have its own brand and cannot make Sun and Moon Fenghua. Without Shopee, it cannot make coconuts. shoe.

But it’s useless, everyone loves to eat melon anyway?But against the backdrop of all kinds of gossip flying around, Jumei has quietly and uncontroversially become the second largest e-commerce brand in China. Juhuasuan’s advertisements have appeared on hao123, Baidu and Zhalang...

The increased attention on the pair online has led many to study their conversation.

Qu Li's discussion on the "Impossible Triangle" of e-commerce retail has been widely discussed. Whether any company can achieve the "Impossible Triangle" has been discussed and discussed. The Jumei model seems to be the best path.

"Jumei Quli's ambition is highlighted: to achieve a perfect balance of products, prices and services through self-operated products, it is expected to become the world's best e-commerce company..." Some media reported that Jumei seems to be slightly better.

Ali Taobao spent money on publicity and promotion, and Taobao Mall began to be mentioned repeatedly. Different from Taobao C2C, Taobao Mall has a higher entry threshold and requires corporate seller certification to enter. It is a better B2C model.

Of course, several major brands under Sun Moon Fenghua have to apply to join Taobao Mall to save money to support their families. They have not been challenged yet. In addition to not being allowed to mention Jumei Juhuasuan on Taobao, Sun Moon Fenghua is not allowed to attract traffic to Juhuasuan, and there is no such thing. What action?

The direct impact of the various overt and covert struggles between Jumei and Taobao is that consumers have become more familiar with the two e-commerce brands, and each other has saved a lot of advertising costs.

Different from the noise from the outside world, Jumei is actually very realistic in doing things. First of all, it has added 3C digital and major appliances. The unit price is high and it is easy to rush the numbers.As for food, beverages, daily necessities and other products with low unit prices and high frequency of consumption, it is not that they are unimportant, but they are not important now.

When the boss and the second kid fight, the injured ones are of course Beidou Mobile and Goudong who are watching.Jumei's guarantee of genuine products is obviously more trustworthy than Goudong's, and Jumei's logistics services are obviously better than Goudong's. As for Beidou phones, they are just selling knockoff phones.

Domestic e-commerce companies still have Dangdang, and their book business is very stable. Qu Li doesn’t want to fight a tough battle for the time being, Joyo Amazon, haha, who cares about that little bastard.

The most worthy of Qu Li's attention is Goudong. Dadongzi's development direction is right, but he is short of money. Jumei not only has money but also technology, and its operating efficiency is obviously higher than Goudong. As long as Jumei's internal management team does not lose control, I really can't think of a reason to lose to Dadongzi.

Jumei also has Sun and Moon Fenghua. Xiangyun coconut shoes, which are sold for as low as US$99 a pair in the United States, are sold at a unit price of 699 yuan in China. The sales volume can be imagined.

As for the negotiation for Xiangyun to enter Anta store sales, Anta is willing to design and OEM a running shoe for Jumei.

"What are our brand spokesperson choices?" Qu Li took the time to come to Riyue Fenghua. He wanted to choose a suitable brand spokesperson for Xiangyun.Because they have not cooperated with the Olympic Organizing Committee, even if they sign athlete endorsement contracts, they cannot borrow the name of the Olympic Games.The price/performance ratio is not very high, but who makes Qu Li like switches? He knows people.

"Phelps, 8 gold medals, I must have it. Bolt, the real world flying man, the 100-meter champion, I want it! Super Dan, I want it! Guo Jingjing, the queen of diving, the future daughter-in-law of the Erhuo family, I want it!" Find a few more mermaids and we'll be done! From now on, this will be the credit of the Sun and Moon Fenghua team..." Qu Li selected the spokespersons in a few minutes. They are all high-quality and low-priced. Adidas Nike will not compete with him.In the United States, Phelps and Usain Bolt are the main players, and in China, Guo Jingjing and Super Dan are the main players. Everything is so perfect.

"Let someone from Shopee or Xiangyun contact Kanye to try and see if we can collaborate to release a joint model..." Qu Li is not stupid. American consumers may buy Xiangyun coconut shoes because of a temporary novelty, but they want coconut shoes to truly become a trend. As part of this, more popular elements must be added, such as celebrity endorsements, or the launch of joint models to share profits.

"Then let me give it a try." Chen Danlin knew that Qu Li wanted to form a team in the United States to operate the Xiangyun brand and sell it through offline physical store channels.

The Xiangyun and Danlin brands maintain 100% gross profit in China, and at least 200% in the US market. This is based on the premise of sharing with Shopee.Once the endorsement model is started and offline sales are carried out, the gross profit margin will drop off a cliff, which will seriously encroach on the company's profits.If Ke Xiangyun's sales can break through from the current US$1 million level to the US$10 billion level, then why not?

The sales of Xiangyun Coconut Shoes in the North American market have declined slightly, with the combined monthly average of all styles falling below about 10 pairs. Professional sports shoes and domestic brands such as Anta and Li Ning use their most advanced technology and then carry out joint brand operations and sales sharing There are various forms of cooperation, including the most basic OEM and upgraded ODM.

Under the influence of the subprime mortgage crisis, foreign trade demand has shrunk and traditional channels have been blocked. Shopee's online e-commerce channels have become particularly valuable.Therefore, Xiangyun's negotiations with Anta and Li Ning were not very smooth, but at least they persisted.

Shopee USA has initially focused on clothing, shoes and hats, and 3C digital products, and now has added daily necessities, toys, and small commodities. It will gradually become a full-category e-commerce company...

It is planned that Shopee's transshipment warehouses will be increased from the current one to two, and the other one is located in New York in the east. The two warehouses, one in the east and one in the west, can effectively improve the efficiency of Jumei Logistics.