Reborn Entrepreneurial Giant.

Chapter 143 Preparations for Jumei’s IPO

Throughout November, Jumei Group released some news from time to time, which attracted a lot of attention, especially the revenue of US$2007 million in fiscal year 1. This news caused huge controversy in the industry, and many people doubted the authenticity of the data.

PPG, which the media said was Jumei's biggest competitor at the beginning of the year, was finally reported by the media for defaulting on advertising fees. The advertising company even sued it to the court, which can be said to be a piece of cake.

"They are all in the clothing e-commerce business. Jumei just has a bigger gimmick. How can Jumei be better than PPG?" Some people commented online and ridiculed Qu Li's 15-day sales because PPG promoted him. There is only a 7-10 day inventory cycle.Simply treating Internet information as a panacea. Isn’t this a big scam?

"Anyone with a discerning eye can see the difference between the two. PPG's overwhelming advertising does not cost money, while Jumei also has hao123 and Baidu bidding rankings and a small number of portal display ads. It mainly relies on founder Qu Li's personal influence marketing. "

Some professional financial media made another summary of these two companies. Apart from hiding information about China and Taiwan, Jumei basically did not conceal anything.

“Jumei Group owns the Jumei e-commerce platform, which mainly sells self-operated and third-party clothing and cosmetics; Riyue Fenghua is a self-operated brand operating company with multiple brands such as Xiangyun, Danlin, and Cotton Times, among which it has independent Coconut shoes with intellectual property rights became popular throughout the United States this summer, with 10 pairs sold in three months; Shopee is a branch of the United States..."

“As the core subsidiary of Sun Moon Fenghua, a self-operated brand, it has strict control over the upstream and downstream industrial chains of products. Although there may be some minor problems due to lack of experience, their front-line employees are proactively thinking about solving problems. "

"The Jumei team is different from PPG. They are more honest and do not shy away from the various problems encountered in the development of the company. They also communicated their problem-solving ideas with reporters in detail, hoping to find deficiencies from the reporters' feedback. "

“Every time a problem is discovered and the process of solving it is a step forward for the team.”

Perhaps for payment, a reporter from a financial newspaper made a lot of boasts about the Jumei team and Jumei model in his article.

“The addition of venture capital allowed the Jumei team to choose between rapid development and steady progress. They chose the former and began to pursue speed and scale, including venturing into the US market.”

“At the beginning, the Jumei team did not want to operate an independent e-commerce website in the United States, but wanted to sell on Amazon and eBay. Until Qu Li came to Silicon Valley, he discovered Facebook, a rapidly growing social network.

在曲黎以50亿美元估值入股Facebook三个月之后，微软在10月份投入2.4亿美元以150亿美元估值收Facebook1.6%的股份，11月份香江李半城投资6000万美元……”

"The author is not trying to say how wise and decisive Qu Li is, although this is indeed true. What I want to say is that Shopee, established by Jumei in the United States, has successfully opened up the American market through the channel of Facebook. It took one month to establish the company and 3 months to Sales revenue exceeds 4000 million US dollars, and the efficiency is astonishing..."

The effect of speaking with facts is very significant. This soft article was widely disseminated and had a very good publicity effect on Jumei. It turns out that Jumei is so excellent.

The newly established Vancl Eslite is almost a small transparent company. He thought he had learned the essence from Jumei, but he did not expect that it would successfully open up a new battlefield in the United States quietly and have stable publicity and promotion channels.

"I really can't beat this horse." Chen Nian was a little discouraged. His luck was bad!

"Do you think it's surprising? Jumei's model seems very simple. It just finds clothing OEMs and sells them online. How can they develop so fast?"

"How about we use one-to-one pixels to study Jumei?"

Qu Li was startled, fearing that they were penguins. Their ability to copy at pixel level was unparalleled in the world, and they relied on this technique to defeat all the invincible players on the domestic Internet.Fortunately, the person he was discussing with Chen Nian was Jinshan Leijun. At this time, Rebus already regretted why he didn't join or invest in Glory.

Honor's first batch of trial-produced mobile phones have experienced no major problems after being used in real environments for a long time. One consumer's mobile phone malfunctioned and knew that it could not be exchanged for the time being. He could only return the phone for a refund and choose to keep the faulty phone and continue to wait for Honor to return it. The establishment of the first maintenance service center in the United States.

Since T-Mobile in the United States accepted pre-orders, it has exceeded 30 units in half a month. Oh, this information has not been announced, and Rebus does not know about it yet.But he wanted to know crazily, what was the secret of why Qu Li was able to succeed in such a short period of time.

What secret can Qu Li have? Even if he told it, would you believe it?

"There is a very interesting sentence in Zhang Sanfeng's "The Tree Without Roots": Follow the trend to be ordinary, go against it and become immortal, just turn it upside down in the middle. When I apply this sentence to entrepreneurship, you can understand it this way. It is good to follow the trend of the times and create trends. No matter what, it’s all a choice. As long as you can find the value of the enterprise, you can create your own miracle.”

"For example, I started to do e-commerce for survival. Later, I learned about C2C and B2C models through study. However, no matter what model, products from the factory are sold to consumers. Consumers only care about products, prices and services..."

"What I am most familiar with is clothing. When I entered the e-commerce industry, it was natural that I now have Jumei. The root of all changes is products, prices and services."

"As for the Honor mobile phone, we can't say it's a success now, because the upstream and downstream supply chains of smartphones are basically mature now, and there are still many excellent ODM companies in China. In the future, it may become like the current PC industry, where everyone has become Assembly plant…”

Facing Rebus who asked humbly for advice, Qu Li had nothing to say. In his opinion, no one should be naive enough to think that great people like Jobs, Bill Gai, and Ma Yun would tell you all the secrets of running a business. Will it succeed?

Time is also lucky, and the success of entrepreneurship has a lot of chance. Qu Li is the protagonist. Of course, he will have a lucky halo bonus, as well as a halo of influence. Others automatically believe him when he says it. Ordinary people want to learn from him and only know how to do it. Being treated as a lunatic by a veteran like Mr. Ren.

Rebus was thoughtful, and he didn't know if he thought of the tuyere theory. Just like Duan Yongping, who founded the blue and green factories and immigrated to the United States, he has the shrewdness to dare to be the best in the world. Of course, these people can succeed, but They will never be as good as Bridges, Musk, Ren Zhengfei, Wang Chuanfu, or even Ma Yun...

“Does Kingsoft’s WPS want to become the world’s WPS?”

"Really?" Rebus took the initiative to believe Qu Li's words.

"Of course, I never lie to my own people..."

"..." Are we our own people? Rebus was stunned.

"The main focus is light office, cloud services and subscription models..." Qu Li said his plan for WPS without asking for anything in return. If you can't make money at home, you can go to Europe, the United States, Japan and South Korea to make money. It's so difficult to serve small and medium-sized enterprises. ?

Besides, both smartphones and tablets require office software. Should Honor be allowed to develop it on its own? When the subprime crisis hits and Kingsoft’s share price plummets, whether it acquires it directly from the secondary market or participates in Kingsoft’s private placement, it will not be without them. Chance.