Reborn as a widow in the 70s

Chapter 326 Building a Brand

Since Cui Xiangqian was arrested, the workers' motivation has returned.

But motivation alone is not enough. If the product is not marketable, it will still not generate value.

Recently, Lu Aiguo has been asking Zheng Dazui to take people from the sales department to do market research.

After comparing cans from several manufacturers on the market, Lu Aiguo found that his own products did not have any big selling points.

The only way now is to build a brand and establish brand prestige!

How can we build a product with few advantages into a top brand?

Lu Aiguo held many meetings to discuss this, but everyone was already at the end of his rope.

In the end, Zhong Zhijie gave him an idea in private.

Zhong Zhijie’s idea is that instead of building a canned brand, it is better to build the Lu Aiguo brand!

His idea reminded Lu Aiguo that some brands in later generations became popular due to the personal charm or legendary experience of their founders!

Some brands even flaunt their status as "domestic products" and cry out every day about the hardships and difficulties of being "domestic products" to increase their sales!

But the "domestic products" that are really not easy to make have been silently persisting!

Isn’t this just relying on selling patriotism to achieve your sales goals?

Lu Aiguo feels that it is not a bad thing to properly establish his own brand. At least it can pave the way for his future career!

After receiving Lu Aiguo's approval, Zhong Zhijie quickly convened a meeting with people in the small group...

Two days later, Lu Aiguo was meeting with Secretary Li to discuss product sales.

At this moment, Xiao Zhao from the security department ran in in a panic.

"Secretary, the factory director is not good!"

"What's wrong!" Lu Aiguo frowned slightly, very dissatisfied with the security department's response.

Even if there is an emergency, the security department should be the most calm and rational department, but unexpectedly they become the most panicked. What should other employees in the factory do?

I saw Xiao Zhao saying in a panic: "At the door... there are many people at the door!"

"Who!" Secretary Li asked anxiously.

Xiao Zhao: "The leader is a young man holding a can from our factory. A group of people behind him are holding a banner that says down with profiteers and return products with conscience to the people!"

"There are about a hundred or so people there! There are also people taking pictures with cameras, they seem to be reporters from the newspaper!"

"What!" Upon hearing this, Secretary Li immediately panicked and turned around to ask Lu Aiguo on the side what to do.

"Let's go out and see the situation first!"

Just when Lu Aiguo was about to leave, Secretary Li immediately objected: "No! We don't know what those people are here for now. If we go out rashly like this, something will happen!"

"Then Secretary Li, what do you want to do?" Lu Aiguo asked curiously.

Secretary Li thought for a moment and then said: "Let the people from the security department keep an eye on it for a while, and then send a middle-level leader out to understand the situation and appease the people. At the same time, call the police station, just in case!"

"Secretary Li, who are you guarding against?"

Lu Aiguo asked coldly.

"The people who come here are all ordinary people, our customers, they feed and feed their parents, they are not enemy agents!"

"When something happens, just hide and let the people below take responsibility. Is this your previous attitude in dealing with problems?"

Lu Aiguo suddenly raised his voice, which frightened everyone in the room and sent shivers down their spines.

"I don't care how you handled the problem in the past. As long as I'm here, you will never do that kind of thing like finding a scapegoat!"

After finishing speaking, Lu Aiguo walked out of the conference room quickly.

The rest of the people were both happy and worried!

What makes me happy is that I will never be pulled out as a scapegoat by my boss again!

What worries me is that if something happens in the future, I can no longer just find a subordinate to take responsibility for me!

Whether they are happy or worried, their most important task now is to follow the factory director to the gate to see what is going on.

When Lu Aiguo walked to the factory gate, he saw people from the security department forming a human wall to block the crowd outside who wanted to rush in.

Seeing someone walking out, looking like a leader, the young man in the lead immediately signaled everyone to be quiet, and then shouted to everyone: "Their leader has come out, let their leader give an explanation!"

Suddenly, everyone behind them raised their right hands and shouted: "Give me an explanation!"

Lu Aiguo walked closer and wanted to go out, but was stopped by the security section chief on the side.

"Director, you can't go out, what if they hurt you?"

Lu Aiguo said calmly: "I went out to solve the problem, not to fight. Why did they hurt me!"

"Besides, have you forgotten my origins?"

Hearing this, the security section chief immediately shut his mouth!

How could he forget the identity of the new factory director as a veteran!

Lu Aiguo asked the people in the security department in front to give way, and then walked in front of them with firm steps.

Suddenly, the noisy crowd suddenly became quiet!

Lu Aiguo coughed twice, and then said to the leading young man: "Comrade, do you have any demands or opinions on us for such a big battle?"

"If you have any questions, feel free to raise them. Our duty is to ensure the people's living needs and serve the people wholeheartedly!"

"You bastard, why don't you sing a high profile here!"

The young man interrupted Lu Aiguo's words without mercy.

"I just want to ask you today if you, the profiteers, treat us people as fools!"

As he spoke, he raised the can bottle in his hand, turned around and shouted loudly to the people behind him.

"Everyone, young and old, take a look. This is the canned food produced by their factory. It's all sugar water. There are only a few pieces of fruit pulp in it. It's so pitiful."

"What the hell did I buy, canned or sugary water?"

After speaking, he turned around and pointed at Lu Aiguo's nose and said, "If you don't give me a reasonable explanation today, I will expose you black-hearted profiteers!"

He pointed to the two people next to him and said, "These two are reporters from the newspaper. Today, I will film the entire process of how you solve the problem. What we people want is justice!"

After listening to what he said, Lu Aiguo turned his head and glanced at Secretary Li beside him. Secretary Li immediately shrank his neck with guilt, and then took two imperceptible steps back.

After seeing his reaction, Lu Aiguo couldn't help but sneer in his heart!

However, his face remained calm.

"Comrade, could you please show me the product in your hand? I need to confirm whether it is the product of our factory!"

As soon as he finished speaking, the young man handed over the can in his hand and said loudly: "I don't believe you dare to play tricks in broad daylight!"

Lu Aiguo carefully identified the can in his hand, and after confirming that it was a product from his factory, he turned to the director of the quality inspection department and asked.

“Are all our products like this?”

The director of the quality inspection department who was suddenly called upon immediately lowered his head with guilt!

After seeing his reaction, the answer is self-evident!

"Come here, inform the factory to stop production. Bring all the products that have just been produced and those in the warehouse to the gate. I want to inspect them one by one and destroy all the unqualified ones!"

Lu Aiguo's words were so powerful that everyone present was stunned!

Destroy them all!

How much does that cost!

Seeing that no one was moving, Lu Aiguo looked over with a cold look, which frightened the security section chief and said quickly: "I'm going, I'm going right now!"

Seeing that the security section chief ran away, Lu Aiguo turned around and said to the people present: "If you are worried, you can send representatives into our factory to supervise with your own eyes their production shutdown and transportation."

As soon as he finished speaking, three middle-aged men stood out from the crowd and shouted: "Let's go!"

"Okay, Xiao Zhao will lead the way for the three comrades!" Lu Aiguo ordered.

Not far away, Ma Hanguang looked coldly at the roaring crowd outside, and couldn't help but whisper to Zhong Zhijie beside him: "Where did you find so many people!"

Hearing this, Zhong Zhijie said proudly: "You're underestimating me, aren't you! In the capital, even though the ground won't tremble when I stomp my feet, it's still very easy to find a hundred or so people." .”

Ma Hanguang: "The key is that you can still find reporters!"

Zhong Zhijie: "That's necessary. Brother Lu specifically said that reporters must be present, so of course I have to do everything possible to do it!"

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