Rebirth 99 to become a car giant.

Throughout the National Day period, the popularity of Venustech remained high.

Whether it is the high-precision lunar map or the lunar orbital space station, they are both very popular topics.

However, during the National Day holiday, a lot of things actually happened in the automotive industry.

Various OEMs have also officially announced their sales figures for September.

September is the golden month and October is the silver month, so the sales in September are still worth looking forward to.

Among them, Nanshan Hongqi became one of the big winners.

"Mr. Cao, last month our Nanshan Hongqi sales volume broke through 10 units, which is a historic milestone. There will be no problem in achieving the goal of 100 million units this year."

"Basically, we will be able to achieve our annual sales target within the next month, and eventually reach more than 110 million vehicles."

Zhu Zhengfeng flew here from Spring City specifically for the purpose of exchanging views on the development strategy for the next stage of Nanshan Red Flag.

Nanshan Hongqi itself does not have strong R&D capabilities, and the R&D capabilities of Chuncheng Automobile Group are also a bit funny.

The main support we rely on is definitely the support from Nanshan Automobile Group.

"I also saw the data yesterday. The export sales have reached 20,000 units, which is not an easy feat."

"The domestic auto market has started to swell, and some automakers have started a price war, which is not a long-term solution."

"The profit margins of various car companies are not high. If they cannot maintain profitability, they will not have enough funds to continue to invest in technology research and development, and will eventually be overtaken by international auto giants again."

Zhu Zhengfeng had come all the way here to find Cao Yang, so naturally they wanted to have a good communication.

Although Cao Yang has handed over many matters of Nanshan Automobile Group to Zeng Tingting and Rao Yongxiang to follow up on, he still has to make the final decision on some major issues.

"I think so too. Nanshan Hongqi has finally established an image among domestic brands that is comparable to the brand influence of international auto giants such as Volkswagen and Toyota."

"If we lower this image ourselves, the long-term losses will be huge."

Zhu Zhengfeng naturally doesn't want to engage in a price war.

However, he is very concerned about the increase in sales of Nanshan Hongqi.

Now exports can alleviate the situation a little, and his pressure can be greatly reduced.

"The development momentum of new energy vehicles is getting stronger and stronger. Nanshan Hongqi's next focus is on PHEV models."

"Starting next year, all new products we launch will have PHEV versions."

"However, we are also starting to make plans in the field of pure electric vehicles."

Zhu Zhengfeng can naturally see the general trend of industry development.

The development momentum of new energy vehicles is unstoppable, and Nanshan Hongqi is a little behind in this regard.

Of course, the partners have accumulated all kinds of technologies, so if Nanshan Hongqi really wants to launch some new projects, it can actually do so very quickly.

Batteries are readily available, and various other core components are also mass-produced and available for use.

By slightly changing the body structure and incorporating these changes, a new product can be created.

This cycle can basically be compressed to one year.

This can be considered as a benefit of the in-depth cooperation between Nanshan Hongqi and Nanshan Automobile Group.

"It is indeed a good choice for us to quickly seize the market when the layout of international auto giants in the field of new energy vehicles is not so perfect."

"Of course, the profit margin of new energy vehicles is much lower than that of traditional fuel vehicles. We need to think carefully about the balance between the two."

Cao Yang is well aware that few of the domestic car companies that produce electric vehicles can make money.

This situation is not much better than that of later generations.

Even because of the rapid increase in sales of new energy vehicles, the prices of battery raw materials such as lithium carbonate have remained high.

However, if electric cars want to sell well, they cannot be priced much higher than gasoline cars of the same level.

Ultimately, these costs will be borne by the car companies themselves, and the profits from fuel vehicles will be used to subsidize electric vehicles.

This is definitely not a long-term solution.

"This is indeed a problem. When the time comes, let Nanshan Hongqi calculate the relevant costs and then see how to plan the sales of different models."

Although Zhu Zhengfeng values ​​sales more than profits, making a loss is definitely not acceptable.

Once an enterprise falls into a loss-making state, many problems will become complicated.

Compared with Nanshan Hongqi's somewhat happy troubles, the situation of some other car companies is not so ideal.

"Boss Jin, our sales volume has dropped to 8000 vehicles last month, and the company's current capacity utilization rate is less than 20%."

"I think it may be necessary to report to headquarters and sell one of the factories."

As the sales director of Didu Hyundai, Li Jingtai is under a lot of pressure now.

Especially since capacity utilization is very low and sales are sluggish, all attention is focused on sales volume.

Even though he was a direct subordinate of General Manager Jin Chenglin, he couldn't hold on any longer.

In recent years, especially after the United States deployed an anti-missile system in Korea, the sales of Korean car companies have hit rock bottom.

Even though Hyundai Motor lowered the prices of its models to the same level as Nanshan Hongqi, or even Chery and Geely, sales did not increase.

The so-called premium of joint venture brands has disappeared completely.

Even in the eyes of Chinese consumers, Hyundai's engine technology is not as good as that of domestic brands, because many models of domestic brands purchase engines from Nanshan Engine.

The situation is similar with the gearbox.

As a result, the sales volume of Didu Hyundai has declined even more sharply.

"If we sell part of the factory, it means we are giving up the Chinese market."

"But it is difficult for the headquarters to make such a choice now. After all, the Chinese auto market is the largest in the world, and no one dares to give up easily."

Jin Chenglin naturally knew that Li Jingtai's suggestion made sense.

After all, from the perspective of company operations, if capacity utilization cannot be improved, then it will be necessary to consider selling some factories and reducing production capacity.

Otherwise, it would be a very huge cost to keep those employees there.

The later those factories are sold, the lower their value.

“Although the Chinese market is indeed the largest market in the world, there is not much room for us to survive.”

"We only need to maintain one factory and a production capacity of more than 100,000 vehicles per year."

"Even if the situation improves significantly in the future, our sales volume will probably not exceed 20 vehicles per year."

"But our current production capacity is 700,000 to 800,000 vehicles, which is far in excess."

Jin Chenglin did not give up.

Unless the factory's production capacity is reduced, the pressure on sales will never be relieved.

Only when the factory's production capacity is consistent with sales performance can his pressure be significantly reduced.

"We built these factories in Huaxia according to relatively high standards at the time, and the cost was not small at all."

"If you resell it now, it's unlikely to be sold at a very high price."

“This is also an invisible loss.”

Jin Chenglin said unwillingly.

He has been the general manager of Hyundai Capital for many years and has witnessed the rise of the Chinese automobile market.

The imperial capital Modern had its glory days in China, but he did not expect its decline to come so quickly.

"It is inevitable that the price will be reduced. If we sell it now, at least it will be sold."

"After all, the sales of China's own brands are still increasing overall."

"Whether it is the Imperial Capital Automotive Group or other automakers, they should all be interested in some of our factories."

Li Jingtai does have some confidence in his company's production factory.

After all, these factories have not been in operation for very long, and their equipment is at the mainstream level, so they are not far behind the industry.

This kind of factory still has its own value.

"I will report to the headquarters next time and see what they think before taking further action."

Sighing inwardly, Jin Chenglin had no better solution.

During the golden September and October, there are only such low sales volumes, so the future situation is indeed not optimistic.

We have to make changes.

……

"Mr. Cao, our battery company's sales of power batteries exceeded 100 billion yuan last month, and this year's full-year sales are expected to exceed 1000 billion yuan."

"With the increase in export volume, the monthly sales of power batteries will rapidly increase to 200 billion yuan next year, and the annual sales will exceed 2000 billion yuan."

"Nanshan Battery will thoroughly enter a stage of rapid development in the next three years."

For Nanshan Battery, last month's sales were a new breakthrough, so Lin Cheng naturally had to seize the opportunity to report to Cao Yang.

Nanshan Battery is now the world's largest battery company and is building new factories every year.

It can be said that Nanshan Battery is also a popular destination for investment attraction in various places.

Coupled with the fact that its energy storage business has also grown and developed, Nanshan Battery can now be considered a giant.

"The proportion of traditional lithium iron phosphate batteries installed in vehicles seems to have increased in the past year."

"You should pay attention to the production capacity layout in this area, so as not to be overtaken by other battery manufacturers."

Jiang Hui is now responsible for some general guidance, and specific business matters are left to each company to handle.

Of course, the situation at Venustech is rather special, so Cao Yang still has to follow up on it personally.

After all, the technical thresholds of many projects are relatively high. Without Cao Yang’s participation, progress would be much slower.

"The popularity of lithium iron phosphate batteries is indeed increasing, especially as raw material prices have been running high, the cost advantage of lithium iron phosphate batteries has become more obvious."

"The blade battery we launched earlier has greatly improved the energy density of lithium iron phosphate batteries and can already meet the needs of many car models."

When Lin Cheng heard this, the tail in his heart, which had been a little lifted up, was suppressed a little.

Even though the boss doesn't care much about Nanshan Battery's affairs, his sense of industry changes is sharper than mine.

If you relax even a little, you might end up making the wrong decision.

"We should not relax our research on solid-state batteries and strive to come up with solid-state battery technology that can be mass-produced in five years."

"Otherwise, no matter how advanced the current battery technology is, there will still be some defects."

The battery industry has great potential, and the future prospects of solid-state batteries are also promising.

However, there is relatively little research in this area and a lot of resources need to be invested.

Cao Yang is not at all stingy with his investment in this area.

As long as solid-state batteries are truly developed, the changes they bring will be enormous.

Not only can the range of electric vehicles be greatly improved, but it can also be used in many industries.

This will even bring about a new industrial revolution and change the development of many devices.

"We are already cooperating with major domestic universities and research institutes in the research of solid-state batteries. We also have a technical team of more than 1000 people in our company who are dedicated to the research of solid-state batteries."

"Although the current progress is not particularly fast, it is not without any results."

"In two and a half years, solid-state batteries will basically be ready for mass production."

Lin Cheng is considered one of the top battery technology experts in China, but he doesn't dare to say that he can handle solid-state batteries.

First launching the semi-solid-state battery as a transitional product can somewhat ease the team's R&D pressure.

Otherwise, if a large amount of manpower and material resources are invested but no output is produced every year, everyone will definitely be under greater pressure.

Management, in particular, has to face pressure from all sides.

Cao Yang was quite understanding about this.

"Semi-solid batteries are definitely not used in general models, after all, the cost is much higher."

"But for some Internet car brands, they should still be interested in this thing for publicity purposes."

"In the future, cars can also be equipped with it on an experimental basis."

Cao Yang is a person who understands technology, so he directly proposed some specific arrangements to Lin Cheng.

This way they don't have to go back and worry about it.

"That's true. The cost of ternary lithium batteries is not cheap now. When the range reaches 600 kilometers, the price of a battery pack is basically more than 10 yuan."

"This is the price after the battery technology has been continuously improved in the past two years. Otherwise, it would be much higher."

"The cost of semi-solid-state batteries will be at least 30% higher, which is a cost change that many car companies cannot afford."

Advanced technology is often accompanied by high costs.

At this time, it is very important to find a suitable opponent to share the burden.

Fortunately, as the world's largest battery manufacturer, Nanshan Battery does not have to worry about not finding people to use its new products.

Even if it is given to some manufacturers for exclusive use, a lot of manufacturers will rush to use it.

"Nanshan Battery is different from other parts manufacturers. You should be careful when communicating with the OEMs so as not to cause public outrage."

Although for the OEMs, suppliers are considered the second party.

But the difference between Party B and Party B is sometimes greater than the difference between humans and dogs.

As the industry leader, Nanshan Battery is definitely strong, which is normal.

However, no matter how strong you are, you still need to be careful about your methods and approaches.

"Mr. Cao, something suddenly became a hot topic online today. I think it may have something to do with us."

Just when Cao Yang and Lin Cheng were almost done talking, Mi Ying interrupted.

This made Lin Cheng feel quite strange.

Normally, is there anything that can't be reported after I leave?