Rebirth 99 to become a car giant.

The Chang'e space station has been officially completed, which is naturally a huge event in China.

Even though it has been two or three days, the popularity on the Internet is still very high.

"Brother, our "The Wandering Earth" will premiere the day after tomorrow. Are you free to attend the premiere event together?"

Although he knew that Cao Yang would most likely not come to participate, Zhang Xin still had some ideas as the most important film he had directed since his debut was a science fiction film that was rarely seen in the Chinese film market.

Especially in this movie, there are many advertisements for Nanshan-related companies.

For example, the Chang'e space station, which is currently very popular, has a large number of implanted scenes in "The Wandering Earth".

Even the starship rocket being developed by Daystar Technology has many scenes in the movie.

Some other industrial companies also have a lot of advertising placement business.

Advertising placement in movies is not a new thing, but in the past, more advertising was placed on products such as the Internet, luxury goods, and automobiles.

The type of advertising placement in "The Wandering Earth" this time is still rare.

This can be regarded as creating a new river.

"I won't go to the premiere. I'm busy developing some new products with Daystar Technology during this time."

The Chang'e space station was almost hit, which made Cao Yang realize that some of Venus Technology's military products needed to speed up the research and development.

Only when China's overall military strength improves will Nanshan Group's enterprises become safer internationally.

Otherwise, this time it may be a symbolic attempt to scare you, and it’s hard to say what will happen next time.

After all, the rise of Nanshan Group enterprises is definitely not in the interest of countries such as the United States.

Of course, for such a big country, it takes time to adjust some strategic directions.

So there is actually still some time left for China.

Before the other party has made up its mind, it will quickly further improve the technical level of various military products on the Chinese side, making the United States more fearful.

It is obviously very meaningful to make the other party put the opponent in a defensive position and not dare to break up easily.

Therefore, Cao Yang’s focus for the next period of time will definitely be on Venus Technology.

The scale of enterprises in the entire Nanshan system is already very large, and their foundations are gradually becoming deeper.

As long as the boss Cao Yang personally leads the team and spares no effort in manpower and material resources, the development speed of many projects will be extremely exaggerated.

For example, the Eagle heavy-lift transport helicopter developed against the CH-53 has already entered the prototype assembly and testing stage.

If the speed is fast enough, it can be officially installed and used by relevant departments this year.

At the same time, the H-20 project is progressing very quickly.

Not to mention other various drone products.

Even some cutting-edge research projects have made some progress.

"Then when the time comes I invite a few experts from Daystar Technology to attend the event. There should be no problem, right?"

"Our current movie promotion links "The Wandering Earth" with hard-core technology, so that everyone can learn more scientific and technological knowledge while watching the movie."

"This is still very meaningful for summer competition."

Cao Yang was unable to participate, so Zhang Xin was not particularly surprised by the news.

After all, there are so many things to do in Nanshan Group's enterprises, so it's normal for Cao Yang to have no time.

Besides, Cao Yang has actually rarely participated in matters in the entertainment industry.

"You can just communicate with Zhao Siyu directly about this. I have no objection."

Cao Yang is quite supportive of his cousin's career.

She is very popular in the entertainment industry, which is very beneficial to the publicity work of Nanshan-type companies.

Especially Nanshan Automobile Group and Honor Technology Group, the products of these two groups have benefited the most.

However, in the next few days, the movie "The Wandering Earth" quickly grabbed all the attention on the Internet in China.

In particular, it set a new annual record on the first day of release, with a box office of 1.2 million yuan.

Although in 2014, the movie market was already booming.

But it is very rare for a movie to have a box office of over 100 million in one day.

The most important thing is that this movie not only did not start high but failed low, on the contrary, its performance continued to improve.

In the first week of its release, the box office easily exceeded 10 billion and continues to soar.

This achievement caused a huge shock both within the film industry and the entire Chinese Internet.

At the same time, many classic quotes from "The Wandering Earth" have also begun to spread on the Internet.

"I used to think home was behind me, but now I know home is in front."

“Hope is something as precious as a diamond.”

"There are thousands of roads, and safety is the first priority. Driving irregularly makes loved ones cry."

"One day, the ice of Lake Baikal will turn into water."

"We have nothing left to lose."

"Crossing the line between dawn and dusk is eternal night."

"The sound of this engine sounds like a heartbeat."

"It is indeed a luxury to keep human beings sane."

"This is the Chang'e space station. It is now making its final broadcast to the world. In the past thirty-six hours..."

……

Various quotations make the movie more and more popular.

Correspondingly, the advertisements embedded inside have also achieved very good results.

"Mr. Cao, I heard that because of "The Wandering Earth", XCMG Machinery's sales have skyrocketed during this period."

"I think we can actually produce this kind of large-scale construction machinery ourselves."

As the general manager of Nanshan Engine, Cheng Tao supplies some diesel engines for XCMG's large construction machinery.

Coupled with XCMG's advertising placement business in "The Wandering Earth", Cheng Tao naturally paid more attention to XCMG's sales changes during this period.

Although the core engine is produced in-house, the Nanshan engine's placement in the movie is far from comparable to that of XCMG.

At most, there are occasionally a few close-up shots and dialogues showing the advertising placement business of Nanshan Engine.

Now that he sees how effective the advertisement is, Cheng Tao has more ideas.

With the development of electrification, Nanshan Engine's business is likely to decline in the future.

Even though they now have a multi-faceted layout in diesel engines and aero engines, the largest sales volume is definitely the gasoline engine used in passenger cars.

In particular, large-displacement gasoline engines are considered the flagship product of Nanshan Engine.

"The competition for large-scale construction machinery is actually very fierce. There are many domestic manufacturers that can produce similar products."