Rebirth 99 to become a car giant.

If someone is happy, someone must be unlucky.

General Motors and Ford Motor Co. are faring poorly in China, with no signs of resumption of production in sight.

As a result, throughout the first half of 2014, their pressure on Korean car companies and Japanese car companies in the American market naturally became even greater.

As the best-performing Toyota car in the past, it was naturally in bad luck.

Even Katsaki Watanabe can no longer hold his position as president.

Akio Toyoda, the heir to the Toyota family, finally officially took over the reins of Toyota Motor from Katsaki Watanabe after many years of dormancy, hoping to reverse the current unfavorable situation.

But how can this kind of thing be reversed so easily by changing the president?

"President, our global sales dropped by 10% in the first half of this year, almost all caused by the decline in the American market."

"Because American car companies such as General Motors and Ford Motor used various means to suppress us, our sales in the United States were almost cut in half."

Kobayashi Zheming carefully reported the global sales situation.

When performance is good, there is nothing wrong with reporting.

On the other hand, when performance is not good, no matter how much preparation you make, you will easily get scolded when reporting.

After Akio Toyoda took office, in order to show his generosity, he rarely cursed people.

But it doesn't mean that people don't curse.

Especially in Japanese companies, the hierarchy between superiors and subordinates is very strict.

I'm one level above you.

“How are Honda, Nissan and Hyundai doing in the U.S. market?”

Akio Toyoda certainly didn’t know about the unfavorable situation in the American market until now.

It can be said that the unfavorable situation in the first half of the year has been anticipated before.

Therefore, Xiao Lin Zheming's worried scolding was not heard for the time being.

"Their situations are similar. Our sales in the United States have almost been cut in half."

"On the contrary, the global sales of General Motors and Ford not only did not decline, but also increased by two or three points."

Xiao Lin Zheming said very frustrated.

He certainly knows why the sales of General Motors and Ford have increased.

If it is lost in the Chinese market, it will be recovered in the local market.

It was clear that Toyota did nothing wrong, but it ended up being a victim.

That feeling is really bad.

Therefore, even if Toyota already had a response internally and tried to find ways to promote the depreciation of the yen to alleviate the situation, it would not be effective so quickly.

After all, the depreciation of the exchange rate cannot happen in a short period of time, otherwise the various impacts will be relatively large.

Just seeing the current situation, Tetsuaki Kobayashi feels that it is necessary to speed up the depreciation of the yen so that the exchange rate of the yen against the U.S. dollar will depreciate by at least 20% in the next year.

Otherwise, Toyota's situation in the United States will really be more difficult.

"In addition to the American market and the Chinese market, our sales in other places are still increasing."

"Most of the sales in these places are sold after domestic production, and are greatly affected by the exchange rate."

"In the past six months, through our efforts, the exchange rate has depreciated to a certain extent. This should have a certain impact on our income, right?"

The decline in sales cannot be resolved for the time being, but Akio Toyoda still does not want revenue to decline too quickly.

After all, the main purpose of opening a business is to make money.

As long as the revenue does not change much, even a slight decrease in sales is acceptable.

At least it's bearable.

"Since the American and Chinese markets account for a high proportion of sales, and our local sales are not very affected by the exchange rate, even the depreciation of the Japanese yen here will have a bad effect on our earnings."

"After all, we need to import some raw materials from overseas. As the yen depreciates, the cost of imports increases."

"So overall, our revenue in the first half of this year will still decline to a certain extent, and the effect of compensation in other markets is not particularly large."

When Tetsuaki Kobayashi said this, Akio Toyoda's face didn't look very good.

It wants sales, but there is no sales.

To make a profit, the profit falls.

It was indeed the wrong time for me to take over.

However, there is very little they can do in the United States.

Before the father has enough to eat, he definitely doesn’t want you, the son, to live a good life.

Unlike Toyota's situation, General Motors' situation is completely different.

"Exxon, our situation is completely stable. Exiting the Chinese market will have no impact on us."

"I think if that's the case, there's no need to continue spending money on companies like Modu General."

As the financial director of General Motors, Hendry was in a very good mood at this time.

General Motors once faced a relatively difficult situation. After breaking up with Nanshan Automobile Group at the end of last year, sales experienced a significant decline, causing the stock price to plummet.

Now this level is completely over.

"Then officially withdraw from the Chinese market!"

Exxon also has a very strong opinion of China.

Because of this, he has done a lot of related understanding work in the past six months, so it is very clear that as long as Nanshan Automobile Group wants to cause trouble, General Motors really has no chance in China.

After all, the influence of Nanshan Group companies in China is definitely much greater than the influence of General Motors in the United States.

As long as the United States does not lift its comprehensive suppression of Nanshan Group enterprises, this knot will not be resolved.

As long as the companies in the Nanshan System are still making various contributions to China's technological progress, it is impossible for the United States not to suppress them.

Even if many of the suppressive actions have not had much effect, they will not relax.

After all, it develops so fast under suppression. If there is no suppression, wouldn't it mean that it would have to fly into the sky?

Therefore, it is a more appropriate time to choose to officially announce its withdrawal from the Chinese market.

The stock market will not experience major fluctuations because of this matter.

After all, sales did not drop after General Motors withdrew from the Chinese market.

The situation that investors are worried about will no longer appear.

As for whether it will be affected in the future, that is a matter for the future.

Anyway, let’s get over the current hurdle first.

"Well, then let's officially announce the news when the second quarter financial report is released."

"We can also arrange for personnel to formally go to China to handle the relevant procedures for exiting the market."

Hendry was relieved to see Exxon listen to his advice.

Many of China's assets will become less valuable the longer they are delayed.

Get rid of it now while it's still worth a little money.

Otherwise, there will really be nothing left by then.