Rebirth 99 to become a car giant.
Chapter 767 The most profitable enterprise, the harvest of explosive growth (page 13)
Chapter 767 The most profitable enterprise, the harvest of explosive growth
After the vehicle procurement bids from relevant departments are issued, there are usually many companies that want to take over the bids.
First, the quantity of such orders is often not particularly small, and will continue to affect future orders.
But once the vehicle is labeled as "military product", it means that the performance of the vehicle is excellent and the quality is very good.
Invisibly, this is a very good advertisement.
Cao Yang must understand this truth.
If other domestic models had not been able to produce models of the same level as the Xingchen Big G series, the relevant departments would not have been able to directly ask Pan Jun to come to Xingchen Automobile to discuss and make a decision this time.
This is actually a bit irregular in the bidding process.
Of course, as long as the uniqueness of Xingchen Automobile's related products can be proven, this approach will definitely be reviewed internally by the relevant departments.
After all, many of Nanshan Group's products in recent years have close relationships with relevant departments, and everyone is also very interested in purchasing vehicles from Xingchen Automobile.
"Mr. Cao, if the price can meet our expectations, the total orders in 2013 will reach 1 vehicles."
"For example, in the United States, many cars have very low configurations or even no configurations."
"I understand that domestic consumers have this idea."
"As for the situation in Central Asia, since we want to work hard to fight for it, it is necessary to lower the price."
"This is something some people care about."
In addition to explaining the special customized cars to the relevant departments, he also proposed a new idea.
After all, Pan Jun also knows the importance of brand building after spending so many years in Nanshan Group.
"Then owners of G9s who have bought a car worth millions may be seen by others as driving a car worth less than 100 million, which does not reflect their special status."
There really aren't any customers like the one she mentioned.
Cao Yang agreed so happily, and Pan Jun was also very happy.
“Let’s see if the solutions we provide can meet everyone’s needs.”
It’s just that the degree of this idea is different.
"Otherwise, it will be like the ones in the Middle East. Although the sales are pretty good, they are still far behind Toyota's Prado and Land Cruiser."
Simply building a brand is meaningless without sales.
Big orders delivered to your door are not for nothing.
“It doesn’t matter whether the car is good or not, the most important thing is whether it’s expensive or not.”
However, she was a little worried and said: "Mr. Cao, the launch of the beggar's version will definitely attract some users, but will it cause some users to abandon our models?"
Even among people who buy luxury cars, there are many people who have similar thoughts.
"We can also try something like this."
Originally, he thought that Cao Yang must have objections to making the price of Xingchen Automobile so low.
It is equivalent to preparing a very special low-end model for relevant departments.
After he finished talking to Pan Jun, he called Rao Yongxiang and Zeng Tingting over.
How to grasp the duration of the period is very challenging.
"Then can we put this plan overseas first to test the waters?"
"Ideally, it can reach 10 to vehicles, or even exceed vehicles."
"Now, the overall price of our big G series is still a little high, especially the starting price is not low, which makes many people unable to afford it even if they want it."
"In the future, additional vehicles will be added every year according to the situation. It is conservatively estimated that the demand from relevant departments will not be less than 30,000 vehicles in the next five years."
"For example, it's the same G9. The highest configuration costs several million, while the lowest configuration costs less than million."
Fortunately, this time it was a special customized car used by the relevant departments, otherwise he would really not have the confidence to convince Cao Yang.
Even if you don’t make much money.
When Pan Jun said this, Cao Yang immediately breathed a sigh of relief.
Subtracting products is much less difficult than adding.
Pan Jun's plan also brought some inspiration to Cao Yang.
"If there are no problems with the plan, formal delivery can begin in the second quarter at the latest."
Zeng Tingting works in sales every day, and she has seen all kinds of customers.
Cao Yang is now considering making the Big G series a brand between sales and brand in overseas markets.
But it is definitely not worth it to lose the brand power that has been managed so hard for the sake of sales.
As soon as Cao Yang said this idea, Zeng Tingting understood what it meant.
If something of high value is not necessary, just get rid of it.
"Can we refer to the plan provided to relevant departments, remove some high-cost comfort equipment, and create a beggar's version to increase sales?"
"No problem, I'll ask Rao Yongxiang to make detailed arrangements with the personnel of the relevant departments."
There is a demand for 10,000 vehicles a year, so we can definitely handle it properly.
"I think it's worth giving it a try. In many places abroad, the prices of Mercedes-Benz and BMW models of the same level are much lower than in China."
"Our models have to compete with Mercedes-Benz and BMW, and the price shouldn't be too expensive."
"At least the starting price shouldn't be too expensive, giving everyone a chance to buy a car."
Rao Yongxiang feels that there is no problem in research and development to build a car like this.
Now that Cao Yang has proposed it, he will definitely support it strongly.
Zeng Tingting was not opposed, but just a little worried.
Now seeing that Rao Yongxiang agreed, there is no more entanglement.
At worst, if this path goes wrong, we can just readjust it.
……
While the topic of sales volume of various car companies was making a fuss on the Internet, Honor Technology Group held a very low-key summary meeting.
Since Nanshan Group was divided into five, there will be no unified summary meeting starting this year.
Each group will make its own summary and arrange major events for 2013.
Then each branch will conduct a PDCA summary within itself, reflect on past goals step by step, and formulate detailed measures for the next step.
It is impossible for Cao Yang to attend the summary meetings of every branch, but he will definitely attend the summary meetings of each group.
The first thing he came to was the summary meeting of Honor Technology Group.
Within the Honor Technology Group, the two companies that attract the most attention are definitely Honor Technology Co., Ltd. and Nanshan Semiconductor.
In terms of attracting the popularity of topics, they are equally matched.
But in terms of output value, Honor Technology is definitely far ahead.
"Through everyone's joint efforts, last year's mobile phone sales exceeded 1 million units for the first time, reaching 1.3 million, setting a new record for domestic mobile phone sales."
"Although there is still some gap with the number one selling Samsung mobile phone, we have successfully overtaken it in terms of sales."
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